Termanology

Termanology

Country: US | Gender: male

Influence: 52.71% Fanbase: 23.33% Trending: 67.40% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 87.75% • Very Strong

As of 2025-09-08

124,970

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:06:40 UTC

Genres

hip-hop & raphip-hop/raphardcore hip hopalternative hip hopboston hip hopboom bapunderground rapcontemporary hip hophip hop

Biography

Massachusetts rapper Termanology (born Daniel Carrillo) quickly rose from underground obscurity to working with some of hip-hop's elite producers, particularly DJ Premier. Growing up on the streets of the predominantly Latino city of Lawrence informed the half-white, half-Puerto Rican MC's lyrics as he graduated from silly freestyles at age nine to full-fledged verses at the age of 15. He frequently traveled back and forth from Boston to New York in order to pursue various opportunities, releasing his first material on vinyl in 2001. Closely tied to fellow Lawrence native and mixtape DJ Statik Selektah, Carrillo earned the respect of Boston's hip-hop scene with several 12" releases as well as his Hood Politics mixtapes, which gradually came to feature more highly regarded lyricists like Royce da 5'9" and Guru.

After releasing the collaborative LP Out the Gate with New Hampshire producer DC the Midi Alien at the onset of 2006, he caught his big break when distinguished producer DJ Premier -- whom he met three years earlier -- finally gave him one of his signature, scratch-laden beats. The result, "Watch How It Go Down," became an underground hit. Declaring himself the resurrection of his biggest idol, Big Pun, in the opening verse, the conscious hood anthem garnered the earnest MC tons of praise, landing him on the pages of many hip-hop publications, notably The Source's "Unsigned Hype" and XXL's "Show and Prove" columns. The DJ Premier-produced hit later appeared on the Hood Politics, Vol. 4 mixtape in November 2006.

In 2008 he released his solo debut, Politics as Usual, which featured producers DJ Premier, the Alchemist, Pete Rock, and rappers like Prodigy, Bun B, Freeway, and the LOX's Sheek Louch. A pair of collaborative efforts with Statik Selektah -- titled 1982 and 2012 -- were released in 2010 and 2012, respectively. Fizzyology was also issued in 2012. The joint LP with M.O.P.'s Lil' Fame featured Busta Rhymes and Styles P on the track "Play Dirty." The next year, Carrillo released the full-length G.O.Y.A. (Gunz or Yay Available) and its sibling EP, Mas G.O.Y.A. The sequel to his debut arrived in 2016. More Politics featured a slew of guests like Sheek Louch, Styles P, Bun B, KXNG Crooked, and Joey Bada$$, with production by Statik Selektah, Hi-Tek, Just Blaze, and Q-Tip. ~ Cyril Cordor

Termanology Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Termanology cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, CANADA, BRAZIL. A heavily male (90%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 6,551 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Akai, Pro Tools, Live Nation, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Termanology score 0.72%Low bucket.
Brand: AkaiBrand: Pro ToolsBrand: Live Nation
Followers:124,970
Engagements:901
Rate:0.7%
Posts:7,190
Views:6,551
Avg Likes:855
Avg Comments:87
Avg Views:6,551

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 124,970 · Engagements 901 · Rate 0.7%
Posts 7,190 · Views 6,551 · Avg Likes 855 · Avg Comments 87 · Avg Views 6,551
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 53%
18-24: 23%
35-44: 18%
45-64: 4%
Largest: 25-34 (53%); next: 18-24 (23%)
Gender Split Female: 10%
Male: 90%
Non-binary/Other: 0%
Skews male (90%)
Top Countries UNITED STATES (46%)
CANADA (5%)
BRAZIL (4%)
FRANCE (4%)
GERMANY (3%)
Top regions: UNITED STATES (46%), CANADA (5%), BRAZIL (4%)
Platform Engagement Instagram: 436 avg likes/post · Youtube: 6,551 avg views/post Best reach: Youtube 6,551 avg views; best engagement: Instagram 436 avg likes

Top Brand Affinities

Akai
Score: 87.75
Pro Tools
Score: 30.01
Live Nation
Score: 29.32
Amazon Music
Score: 27.00
Mixcloud
Score: 26.13
Spinrilla
Score: 25.24
Warner Music
Score: 24.16
Beats Electronics
Score: 21.38
Barstool Sports
Score: 17.20
WNBA
Score: 17.15
Ableton
Score: 16.99
New Era
Score: 16.20
Brand Category Score
Akai 87.75
Pro Tools 30.01
Live Nation 29.32
Amazon Music 27.00
Mixcloud 26.13
Spinrilla 25.24
Warner Music 24.16
Beats Electronics 21.38
Barstool Sports 17.20
WNBA 17.15
Ableton 16.99
New Era 16.20
Marc O'Polo 15.07
iHeartRadio Music Awards 14.66
SoundCloud 14.56
Hennessy 12.33
Pioneer 11.65
Sneaker News 10.75
CNN 10.55
Champion 10.24
ESPN 9.96
Sneakerhead 9.34
Everlast 8.67
MTV 8.53
Spotify Music 8.34
NBA 7.82
Sole Collector 7.71
Atmos 7.53
Kickstagram 7.04
Los Angeles Lakers 7.03
Timberland 6.88
FOX 6.76
Foot Locker 6.74
Nice Kicks 6.74
Capcom 6.56
NFL 6.33
NHL 6.16
Maybach 6.07
Clarks 6.07
Polo Ralph Lauren 5.18
Mortal Kombat 5.12
Gillette 4.79
Sega 4.67
Universal 4.66
NBC 4.63
Warner Bros 4.47
Kodak 4.41
Coors 4.24
WWE 4.04
Stüssy 4.04

Official Profiles

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Artist: Termanology

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams (2025-09-12)

Total: 93,748

PLATFORM TOTAL %
Last.fm Last.fm 92,738 98.92%
Pandora Pandora 1,010 1.08%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Spotify Spotify 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

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