Termanology
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
124,970
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:06:40 UTC
Genres
Biography
After releasing the collaborative LP Out the Gate with New Hampshire producer DC the Midi Alien at the onset of 2006, he caught his big break when distinguished producer DJ Premier -- whom he met three years earlier -- finally gave him one of his signature, scratch-laden beats. The result, "Watch How It Go Down," became an underground hit. Declaring himself the resurrection of his biggest idol, Big Pun, in the opening verse, the conscious hood anthem garnered the earnest MC tons of praise, landing him on the pages of many hip-hop publications, notably The Source's "Unsigned Hype" and XXL's "Show and Prove" columns. The DJ Premier-produced hit later appeared on the Hood Politics, Vol. 4 mixtape in November 2006.
In 2008 he released his solo debut, Politics as Usual, which featured producers DJ Premier, the Alchemist, Pete Rock, and rappers like Prodigy, Bun B, Freeway, and the LOX's Sheek Louch. A pair of collaborative efforts with Statik Selektah -- titled 1982 and 2012 -- were released in 2010 and 2012, respectively. Fizzyology was also issued in 2012. The joint LP with M.O.P.'s Lil' Fame featured Busta Rhymes and Styles P on the track "Play Dirty." The next year, Carrillo released the full-length G.O.Y.A. (Gunz or Yay Available) and its sibling EP, Mas G.O.Y.A. The sequel to his debut arrived in 2016. More Politics featured a slew of guests like Sheek Louch, Styles P, Bun B, KXNG Crooked, and Joey Bada$$, with production by Statik Selektah, Hi-Tek, Just Blaze, and Q-Tip. ~ Cyril Cordor
Termanology cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, CANADA, BRAZIL. A heavily male (90%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 6,551 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Akai, Pro Tools, Live Nation, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 124,970 · Engagements 901 · Rate 0.7% Posts 7,190 · Views 6,551 · Avg Likes 855 · Avg Comments 87 · Avg Views 6,551 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 53% 18-24: 23% 35-44: 18% 45-64: 4% |
Largest: 25-34 (53%); next: 18-24 (23%) |
| Gender Split |
Female: 10% Male: 90% Non-binary/Other: 0% |
Skews male (90%) |
| Top Countries |
UNITED STATES (46%) CANADA (5%) BRAZIL (4%) FRANCE (4%) GERMANY (3%) |
Top regions: UNITED STATES (46%), CANADA (5%), BRAZIL (4%) |
| Platform Engagement | Instagram: 436 avg likes/post · Youtube: 6,551 avg views/post | Best reach: Youtube 6,551 avg views; best engagement: Instagram 436 avg likes |
Top Brand Affinities
Akai
Pro Tools
Live Nation
Amazon Music
Mixcloud
Spinrilla
Warner Music
Beats Electronics
Barstool Sports
WNBA
Ableton
New Era
| Brand | Category | Score |
|---|---|---|
| Akai | 87.75 | |
| Pro Tools | 30.01 | |
| Live Nation | 29.32 | |
| Amazon Music | 27.00 | |
| Mixcloud | 26.13 | |
| Spinrilla | 25.24 | |
| Warner Music | 24.16 | |
| Beats Electronics | 21.38 | |
| Barstool Sports | 17.20 | |
| WNBA | 17.15 | |
| Ableton | 16.99 | |
| New Era | 16.20 | |
| Marc O'Polo | 15.07 | |
| iHeartRadio Music Awards | 14.66 | |
| SoundCloud | 14.56 | |
| Hennessy | 12.33 | |
| Pioneer | 11.65 | |
| Sneaker News | 10.75 | |
| CNN | 10.55 | |
| Champion | 10.24 | |
| ESPN | 9.96 | |
| Sneakerhead | 9.34 | |
| Everlast | 8.67 | |
| MTV | 8.53 | |
| Spotify Music | 8.34 | |
| NBA | 7.82 | |
| Sole Collector | 7.71 | |
| Atmos | 7.53 | |
| Kickstagram | 7.04 | |
| Los Angeles Lakers | 7.03 | |
| Timberland | 6.88 | |
| FOX | 6.76 | |
| Foot Locker | 6.74 | |
| Nice Kicks | 6.74 | |
| Capcom | 6.56 | |
| NFL | 6.33 | |
| NHL | 6.16 | |
| Maybach | 6.07 | |
| Clarks | 6.07 | |
| Polo Ralph Lauren | 5.18 | |
| Mortal Kombat | 5.12 | |
| Gillette | 4.79 | |
| Sega | 4.67 | |
| Universal | 4.66 | |
| NBC | 4.63 | |
| Warner Bros | 4.47 | |
| Kodak | 4.41 | |
| Coors | 4.24 | |
| WWE | 4.04 | |
| Stüssy | 4.04 |
Official Profiles
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LoginArtist: Termanology
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Top 10 Songs Played Today
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Total Streams (2025-09-12)
Total: 93,748
| PLATFORM | TOTAL | % | |
|---|---|---|---|
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92,738 | 98.92% |
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1,010 | 1.08% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















