Tennis

Tennis

Country: US

Influence: 60.51% Fanbase: 47.63% Trending: 66.94% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 21.37% • Very Strong

As of 2025-09-08

156,070

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:06:30 UTC

Genres

popindie popart popshimmer popdenver indiepopalternativeindie rockalternativeindie surfelectronicchillwave

Biography

The wife-and-husband indie pop duo Tennis pair swooning 1950s pop melancholy with smooth-and-easy '70s soft rock in a beguiling, calming fashion that matches the sailing trips that provide them with inspiration. They formed on a months-long excursion and do most of their songwriting while bobbing on the seas. Patrick Riley helms the guitars and keys, Alaina Moore handles vocals and keys, and they often produce their own records in burnished, mid-fi tones. The band's 2010 debut album, Cape Dory, laid out their sonic template meticulously and they stuck to it for the decade that followed, with occasional tweaks like the more muscular sound of the Patrick Carney-produced Young & Old from 2012, the more sophisticated song structures of 2020's Swimmer, and the radio-friendly sound of 2023's Pollen.

Moore and Riley met while students in Colorado, and after graduating college they bought a sailboat and spent seven months sailing along the Eastern Seaboard. Post-adventure, they moved back to Colorado, and after getting settled they began recording songs that had a modern lo-fi feel but a sweet '50s pop heart. The tracks were inspired by their trip and the discussions they would have about music while on board their boat (the Swift Ranger). Tennis' first single, "South Carolina," was released in the summer of 2010 on Fire Talk Records, to be quickly followed by their second single, "Baltimore," for the Underwater Peoples label. The rest of the year was spent playing shows (including a Daytrotter session in September) and recording their first album. Cape Dory was released in January 2011 by Fat Possum. The band toured tirelessly that year in support of Cape Dory, playing shows across the U.S. as well as jaunts through Europe and Russia.

Following their seemingly endless tour schedule, Tennis quickly regrouped and began work on their second full-length. The album Young & Old was written and recorded in a relatively short three-month span. Produced by Black Keys member Patrick Carney and featuring drums by new bandmember James Barone, the record was released by Fat Possum in February 2012. The group soon switched labels, signing with Mumford & Sons member Ben Lovett's Communion Music before releasing the Small Sound EP on the label in late 2013. The trio returned with their third album, Ritual in Repeat, in the autumn of 2014. More accessible and diverse than previous efforts, the record featured songs produced by Richard Swift, the Black Keys' Patrick Carney, and Spoon's Jim Eno.

Soon after the album's release, Barone left Tennis, and Riley and Moore began working on another album. Finding themselves blocked creatively, they set sail on another journey by sea, traveling from San Diego south past the Baja coast to the Sea of Cortez, where they docked and worked on music for four months. Once back home, they decided to start their own record label, Mutually Detrimental, and in late 2016 released two songs from their upcoming fourth album. The duo handled production chores themselves this time out and were joined on many tracks by their tour drummer, Steve Voss of the band Tetherball. Yours Conditionally was released in early 2017 as the group set out for a long North American tour. They found time to record more songs, too, and issued the We Can Die Happy EP in November.

Tennis spent a year touring behind the album and EP, then took to the seas -- specifically the Sea of Cortez once again -- to begin writing another batch of songs. Once back in their Denver studio, they finished them off and added a wider range of instrumentation, unique time signatures, and more storytelling in the lyrics. All the instruments were played by Moore and Riley, save some strings provided by Josh Zubot and occasional live drums from Voss, who also served as assistant engineer. They also brought in renowned mixer Claudius Mittendorfer to handle that demanding task. The result was their group's fifth record, Swimmer, which was released on Valentine's Day 2020. Unfortunately, the band was forced to cancel their planned tour due to the COVID-19 pandemic. The following year, they released a song, "Borrowed Time," written especially for an episode of Rick and Morty that aired in September 2021. They were able to tour North America in the latter stages of 2021 with Molly Burch, then played a handful of shows in 2022 with Belle and Sebastian. In between live dates, Moore and Riley took a four-month sailing trip during which they wrote the songs for their 2023 album Pollen. Working as a duo with the occasional drumming by Steve Voss, they set out to make a more radio-friendly album that dealt with bigger, more specific emotions. ~ Tim Sendra, Rovi

Tennis Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Tennis connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, MEXICO. With a heavily male (56%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 58,550 avg views per post; Instagram adds dependable engagement depth. Overlap with Live Nation, Warby Parker, Glossier highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Tennis moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Tennis score 5.11%Very Strong bucket.
Brand: Live NationBrand: Warby ParkerBrand: Glossier
Followers:156,070
Engagements:7,981
Rate:5.1%
Posts:152
Views:64,301
Avg Likes:7,804
Avg Comments:110
Avg Views:64,301

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 156,070 · Engagements 7,981 · Rate 5.1%
Posts 152 · Views 64,301 · Avg Likes 7,804 · Avg Comments 110 · Avg Views 64,301
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 49%
25-34: 35%
35-44: 8%
13-17: 6%
Largest: 18-24 (49%); next: 25-34 (35%)
Gender Split Female: 44%
Male: 56%
Non-binary/Other: 0%
Skews male (56%)
Top Countries UNITED STATES (45%)
BRAZIL (5%)
MEXICO (5%)
UNITED KINGDOM (4%)
CANADA (4%)
Top regions: UNITED STATES (45%), BRAZIL (5%), MEXICO (5%)
Platform Engagement Instagram: 5,143 avg likes/post · Tiktok: 58,550 avg views/post · Youtube: 5,751 avg views/post Best reach: Tiktok 58,550 avg views; best engagement: Instagram 5,143 avg likes

Top Brand Affinities

Live Nation
Score: 21.37
Warby Parker
Score: 20.60
Glossier
Score: 19.44
MOOG
Score: 19.24
bonappetitmag
Score: 15.27
Madewell
Score: 13.17
Depop
Score: 12.27
Coors
Score: 8.96
Anthropologie
Score: 8.40
J.Crew
Score: 7.78
Coachella
Score: 7.65
Free People
Score: 7.35
Brand Category Score
Live Nation 21.37
Warby Parker 20.60
Glossier 19.44
MOOG 19.24
bonappetitmag 15.27
Madewell 13.17
Depop 12.27
Coors 8.96
Anthropologie 8.40
J.Crew 7.78
Coachella 7.65
Free People 7.35
Kodak 7.24
Lollapalooza 6.82
Pacific Northwest Wonderland 6.18
Urban Outfitters 6.08
Paramount Pictures 5.66
Ableton 5.58
Polaroid 5.42
Kroger 5.24
Verizon 5.21
Fujifilm 5.19
Spotify Music 5.18
Walgreens 5.07
Taco Bell 4.88
Dr. Martens 4.78
Kickstarter 4.69
Leica 4.65
Showtime 4.50
Airbnb 4.30
Coach 4.24
Oculus 4.08
Gatorade 3.94
SoundCloud 3.88
Emporium 3.74
Target 3.72
NORDSTROM 3.64
Nickelodeon 3.62
Busch 3.58
Bethesda Softworks 3.55
Summit Entertainment 3.36
Columbia Pictures 3.24
Heinz 3.23
ASOS 3.03
Tinder 2.92
Carhartt 2.82
Sunnies Studios 2.69
Pepsi 2.61
Cadillac 2.61
Pantone Inc 2.59

Official Profiles

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Artist: Tennis

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Tennis today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-21)

Total: 685,135

PLATFORM TOTAL %
Spotify Spotify 674,994 98.52%
Pandora Pandora 6,530 0.95%
Yandex Yandex 3,611 0.53%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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