Tems
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
9,482,927
Social Media Followers
04:29:29
Hours Airplay
Scores
Biography
Tems gained recognition with her debut song "Mr Rebel" and continues to focus on advancing the alternative music movement in Nigeria, contributing to the cultural conversation with her distinct style and artistic vision.
Tems keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, NIGERIA, KENYA. The composition is male-leaning (53%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 1,297,250 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Airtel, CNN, River Island supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 9,482,927 · Engagements 519,230 · Rate 5.5% Posts 318 · Views 1,340,317 · Avg Likes 511,933 · Avg Comments 4,270 · Avg Views 1,340,317 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 47% 25-34: 40% 35-44: 7% 13-17: 5% |
Largest: 18-24 (47%); next: 25-34 (40%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
UNITED STATES (36%) NIGERIA (10%) KENYA (8%) SOUTH AFRICA (8%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (36%), NIGERIA (10%), KENYA (8%) |
| Platform Engagement | Instagram: 319,818 avg likes/post · Tiktok: 1,297,250 avg views/post · Youtube: 43,067 avg views/post | Best reach: Tiktok 1,297,250 avg views; best engagement: Instagram 319,818 avg likes |
Top Brand Affinities
Airtel
CNN
River Island
FashionNova
MISSGUIDED
Hennessy
boohoo
Urban Outfitters
Fenty beauty
ASOS
BALMAIN
Steve Madden
| Brand | Category | Score |
|---|---|---|
| Airtel | 9.93 | |
| CNN | 8.95 | |
| River Island | 8.19 | |
| FashionNova | 7.01 | |
| MISSGUIDED | 6.84 | |
| Hennessy | 6.47 | |
| boohoo | 6.04 | |
| Urban Outfitters | 5.12 | |
| Fenty beauty | 4.61 | |
| ASOS | 4.51 | |
| BALMAIN | 4.18 | |
| Steve Madden | 4.12 | |
| SoundCloud | 3.99 | |
| Pull&Bear | 3.60 | |
| shein | 3.40 | |
| MTV | 3.39 | |
| FOREX | 3.39 | |
| Primark | 3.17 | |
| Garnier | 3.05 | |
| Fendi | 2.99 | |
| Vogue | 2.93 | |
| H&M | 2.93 | |
| Bershka | 2.87 | |
| SheInside | 2.85 | |
| Versace | 2.79 | |
| Timberland | 2.77 | |
| NBC | 2.59 | |
| Monster Beverage | 2.53 | |
| Dr. Martens | 2.52 | |
| BBC | 2.49 | |
| Kodak | 2.47 | |
| Topshop | 2.41 | |
| Lacoste | 2.38 | |
| Carrefour | 2.36 | |
| Guess | 2.33 | |
| Balenciaga | 2.31 | |
| KENZO | 2.23 | |
| Beats Electronics | 2.22 | |
| Spotify Music | 2.18 | |
| Gucci | 2.13 | |
| Dolce & Gabbana | 2.08 | |
| Pepsi | 2.02 | |
| Coachella | 2.01 | |
| The North Face | 1.94 | |
| Puma | 1.91 | |
| Zara | 1.85 | |
| Armani | 1.85 | |
| Louis Vuitton | 1.85 | |
| Los Angeles Lakers | 1.77 | |
| Burberry | 1.67 |
Official Profiles
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LoginArtist: Tems
The map shows every radio station that aired Tems today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-06)
Total: 18,372,073 — Est. Royalty: $72,236.25
| PLATFORM | TOTAL | ROYALTY ($) | % | |
|---|---|---|---|---|
| [+] |
Spotify |
17,746,053 | 70,984.21 | 98.27% |
| [+] |
Last.fm |
626,020 | 1,252.04 | 1.73% |
| [+] |
Anghami |
0 | 0.00 | 0.00% |
| [+] |
Audiomack |
0 | 0.00 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00 | 0.00% |
| [+] |
Pandora |
0 | 0.00 | 0.00% |
| [+] |
Tidal |
0 | 0.00 | 0.00% |
| [+] |
Yandex |
0 | 0.00 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00 | 0.00% |
Radio Spins (2025-09-09)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-09-08)
| Platform | % |
|---|---|
| No data. | |
Artist Performace Report
Streams: 18,388,359 ? 18,372,073 (-0.09%)
Estimate Royalties: $72,243.07 ? $72,236.25 (-6.81) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
| Platform | Latest |
|---|
Popularity Change (%)
| Platform | 2025-09-06 | 2025-09-07 | Change |
|---|---|---|---|
| Spotify | 78.00% | 78.00% | +0.00% |
| Tidal | 88.00% | 88.00% | +0.00% |
Streaming Audience Growth
| Platform | 2025-09-05 | 2025-09-06 | Change |
|---|---|---|---|
| Lastfm | 625,134 | 626,020 | +886 |
| Spotify | 17,746,053 | 17,746,053 | +0 |
| Yandex | 17,172 | 0 | -17,172 |
Radio Airplay Change (min)
| Song | 2025-09-07 | 2025-09-08 | Change |
|---|---|---|---|
| Turn Me Up | 0.00 | 3.50 | +3.50 |
| Love Me JeJe | 20.32 | 6.22 | -14.10 |
| Me & U (Mixed) | 2.77 | 2.82 | +0.05 |
| Essence (feat. Tems) | 10.38 | 7.75 | -2.63 |
| Me & U | 23.48 | 2.97 | -20.52 |
| WAIT FOR U | 37.47 | 11.07 | -26.40 |
| Burning | 7.70 | 4.87 | -2.83 |
| Isaka II (6am) [with Tems, Omah Lay, Thukuthela, Jazzworx] | 9.05 | 5.77 | -3.28 |
| Get it Right (feat. Asake) | 6.32 | 0.10 | -6.22 |
| Essence (feat. Tems) | 29.23 | 18.65 | -10.58 |
Streams & Royalties
| Metric | 2025-09-05 | 2025-09-06 | Change |
|---|---|---|---|
| Streams | 18,388,359 | 18,372,073 | -16,286 |
| Royalties | $72,243.07 | $72,236.25 | -6.81 |
