Tems

Tems — pop artist from NG.

Tems, a Nigerian singer and producer, is making waves in the music scene with her unique urban sound that blends alternative R&B and Neo soul genres. Her…

Influence: 71.02% Fanbase: 62.94% Trending: 75.05% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 9.93% • Very Strong

As of 2025-09-29

9,482,927

Social Media Followers

As of 2025-09-29

00:00:00

Hours Airplay

2025-12-07 08:54:09 UTC

Genres

popafropopnigerian popr&b, funk & soulr&balternative r&bindie r&br&b/soulafro r&bafricanalteafrobeats

Biography

Tems, a Nigerian singer and producer, is making waves in the music scene with her unique urban sound that blends alternative R&B and Neo soul genres. Her passion for music is evident in her work, drawing inspiration from her personal journey and environment to create authentic audio-visual expressions.

Tems gained recognition with her debut song "Mr Rebel" and continues to focus on advancing the alternative music movement in Nigeria, contributing to the cultural conversation with her distinct style and artistic vision.

Top Brand Affinities

Report Date: 2025-09-29

Tems keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, NIGERIA, KENYA. The composition is male-leaning (53%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 1,400,000 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Airtel, CNN, River Island supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tems score 5.75% — Very Strong bucket.

Brand: AirtelBrand: CNNBrand: River Island

Followers:9,482,927

Engagements:545,143

Rate:5.7%

Posts:318

Avg Likes:537,083

Avg Comments:4,384

Avg Views:1,443,067

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,482,927 · Engagements 545,143 · Rate 5.7% Posts 318 · Views 1,443,067 · Avg Likes 537,083 · Avg Comments 4,384 · Avg Views 1,443,067	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 40% 35-44: 7% 13-17: 5%	Largest: 18-24 (47%); next: 25-34 (40%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	UNITED STATES (36%) NIGERIA (10%) KENYA (8%) SOUTH AFRICA (8%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (36%), NIGERIA (10%), KENYA (8%)
Platform Engagement	Instagram: 319,818 avg likes/post · Tiktok: 1,400,000 avg views/post · Youtube: 43,067 avg views/post	Best reach: Tiktok 1,400,000 avg views; best engagement: Instagram 319,818 avg likes

Top Brand Affinities

Airtel

Score: 9.93

CNN

Score: 8.95

River Island

Score: 8.19

FashionNova

Score: 7.01

MISSGUIDED

Score: 6.84

Hennessy

Score: 6.47

boohoo

Score: 6.04

Urban Outfitters

Score: 5.12

Fenty beauty

Score: 4.61

ASOS

Score: 4.51

BALMAIN

Score: 4.18

Steve Madden

Score: 4.12

Brand	Category	Score
Airtel		9.93
CNN		8.95
River Island		8.19
FashionNova		7.01
MISSGUIDED		6.84
Hennessy		6.47
boohoo		6.04
Urban Outfitters		5.12
Fenty beauty		4.61
ASOS		4.51
BALMAIN		4.18
Steve Madden		4.12
SoundCloud		3.99
Pull&Bear		3.60
shein		3.40
MTV		3.39
FOREX		3.39
Primark		3.17
Garnier		3.05
Fendi		2.99
Vogue		2.93
H&M		2.93
Bershka		2.87
SheInside		2.85
Versace		2.79
Timberland		2.77
NBC		2.59
Monster Beverage		2.53
Dr. Martens		2.52
BBC		2.49
Kodak		2.47
Topshop		2.41
Lacoste		2.38
Carrefour		2.36
Guess		2.33
Balenciaga		2.31
KENZO		2.23
Beats Electronics		2.22
Spotify Music		2.18
Gucci		2.13
Dolce & Gabbana		2.08
Pepsi		2.02
Coachella		2.01
The North Face		1.94
Puma		1.91
Zara		1.85
Armani		1.85
Louis Vuitton		1.85
Los Angeles Lakers		1.77
Burberry		1.67