TEMPEST

TEMPEST

Country: KR | Gender: male

Influence: 49.69% Fanbase: 31.06% Trending: 59.01% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Aeon • 15.05% • Very Strong

As of 2025-09-08

2,687,994

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:49:08 UTC

Genres

popk-popk-pop boy groupasian pop

Biography

A seven-piece boy band formed by Yue Hua Entertainment, South Korea's TEMPEST debuted with 2022 mini album It's Me, It's We. Comprised of members Hanbin (한빈), Lew (루), Hyuk (혁), Hwarang (화랑), Hyungseop (형섭), Eunchan (은찬), and Taerae (태래), South Korean outfit TEMPEST was announced in October 2021 by Yue Hua Entertainment, with teaser photos of the seven members released in January 2022. Their debut came that March with mini-album It's Me, It's We. Led by the title track "Bad News," the album took an electronically led, upbeat approach to K-pop. ~ David Crone, Rovi

TEMPEST Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

TEMPEST commands interest from 18-24 & 25-34 audiences in VIETNAM, UNITED STATES, PHILIPPINES. With a heavily female (75%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (61,050 avg views per post); Tiktok delivers the receipts in replies and shares. Affinity overlap with Aeon, Innisfree, Movistar points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist TEMPEST score 0.74%Low bucket.
Brand: AeonBrand: InnisfreeBrand: Movistar
Followers:2,687,994
Engagements:19,777
Rate:0.7%
Posts:3,693
Views:69,303
Avg Likes:18,505
Avg Comments:311
Avg Views:69,303

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 2,687,994 · Engagements 19,777 · Rate 0.7%
Posts 3,693 · Views 69,303 · Avg Likes 18,505 · Avg Comments 311 · Avg Views 69,303
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 65%
25-34: 19%
13-17: 14%
35-44: 2%
Largest: 18-24 (65%); next: 25-34 (19%)
Gender Split Female: 75%
Male: 25%
Non-binary/Other: 0%
Skews female (75%)
Top Countries VIETNAM (26%)
UNITED STATES (13%)
PHILIPPINES (7%)
INDONESIA (5%)
BRAZIL (3%)
Top regions: VIETNAM (26%), UNITED STATES (13%), PHILIPPINES (7%)
Platform Engagement Instagram: 7,738 avg likes/post · Tiktok: 61,050 avg views/post · Youtube: 8,253 avg views/post Best reach: Tiktok 61,050 avg views; best engagement: Tiktok 9,381 avg likes

Top Brand Affinities

Aeon
Score: 15.05
Innisfree
Score: 8.20
Movistar
Score: 6.45
Shiseido
Score: 6.10
iHeartRadio Music Awards
Score: 5.23
Polaroid
Score: 4.27
Summit Entertainment
Score: 3.12
Fila
Score: 2.92
shein
Score: 2.81
Lollapalooza
Score: 2.71
Paypal
Score: 2.53
Great Wall
Score: 2.31
Brand Category Score
Aeon 15.05
Innisfree 8.20
Movistar 6.45
Shiseido 6.10
iHeartRadio Music Awards 5.23
Polaroid 4.27
Summit Entertainment 3.12
Fila 2.92
shein 2.81
Lollapalooza 2.71
Paypal 2.53
Great Wall 2.31
SheInside 2.21
Bershka 2.00
Boeing 1.96
Tiffany 1.86
Calvin Klein 1.81
Pepsi 1.67
League of Legends 1.62
CBS Television Studios 1.60
Yves Saint Laurent 1.47
CBS 1.42
Coachella 1.39
KFC 1.35
Michael Kors 1.30
Converse 1.29
Tiffany & Co 1.29
Lush 1.28
Coca-Cola 1.25
Starbucks 1.19
Forever 21 1.18
Ferrero 1.16
Bellagio 1.16
Walt Disney 1.15
Vogue 1.13
UNIQLO 1.11
Pandora 1.11
Spotify Music 1.07
H&M 1.01
Pixar 0.97
Snapseed 0.97
L'Oréal Paris 0.94
Netflix 0.93
Chanel 0.89
Balenciaga 0.87
Burberry 0.84
McDonald's 0.81
Samsung Group 0.78
Vans 0.72
musical.ly 0.70

Official Profiles

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Artist: TEMPEST

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

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