Tegi Pannu Brand Affinity ranks highest Mahindra at 12.76% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

Tegi Pannu — pop artist from IN.

Tegi Pannu, a Punjabi music artist from Sydney, Australia, gained recognition in 2021 with the release of his single "Into You." Following this success, Tegi…

Tegi Pannu

Established

Country: IN | Gender: male | Artist ID: ca874d22-7484-11e9-b66b-801844edfa71

Find Artist

Genres

popdesi poppunjabi popothersworldwide

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Mahindra • 12.76% • Very Strong

As of 2025-09-10

293,612

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Established

Biography

Tegi Pannu, a Punjabi music artist from Sydney, Australia, gained recognition in 2021 with the release of his single "Into You." Following this success, Tegi released several singles in 2021, including "Fully Loaded" and "Schedule," with the latter becoming his most popular track, garnering millions of streams and views. In early 2022, Tegi achieved further success with the release of "Untouchable," which also gained significant traction on social media and Asian music charts.

Known for his versatile vocals and ability to navigate various music genres, Tegi began his musical journey at the age of 13, writing lyrics and performing for friends. Now at 26, he writes and composes the majority of his songs, connecting with a youthful audience. Tegi's growing popularity has attracted attention from both local and international markets, positioning him as a promising figure in the evolution of the Punjabi music industry.

Report Date: 2025-09-10

Tegi Pannu engages 18-24 & 25-34 audiences with repeatable results in INDIA, PAKISTAN, CANADA. The fan base skews heavily male (92%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (2,547,886 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Mahindra, Maruti, Superdry, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tegi Pannu score 32.00% — Very Strong bucket.

Brand: MahindraBrand: MarutiBrand: Superdry

Followers:293,612

Engagements:93,949

Rate:32.0%

Posts:68

Avg Likes:91,405

Avg Comments:1,071

Avg Views:2,747,686

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 293,612 · Engagements 93,949 · Rate 32.0% Posts 68 · Views 2,747,686 · Avg Likes 91,405 · Avg Comments 1,071 · Avg Views 2,747,686	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 35% 13-17: 3% 35-44: 2%	Largest: 18-24 (59%); next: 25-34 (35%)
Gender Split	Female: 8% Male: 92% Non-binary/Other: 0%	Skews male (92%)
Top Countries	INDIA (70%) PAKISTAN (10%) CANADA (6%) UNITED ARAB EMIRATES (5%) AUSTRALIA (3%)	Top regions: INDIA (70%), PAKISTAN (10%), CANADA (6%)
Platform Engagement	Instagram: 45,832 avg likes/post · Tiktok: 199,800 avg views/post · Youtube: 2,547,886 avg views/post	Best reach: Youtube 2,547,886 avg views; best engagement: Instagram 45,832 avg likes

Top Brand Affinities

Mahindra

Score: 12.76

Maruti

Score: 9.94

Superdry

Score: 5.24

Tim Hortons

Score: 5.18

Land Rover

Score: 3.61

Bajaj

Score: 3.43

Ray-Ban

Score: 3.05

Levi's

Score: 2.98

Gymshark

Score: 2.91

Zara

Score: 2.90

Tommy Hilfiger

Score: 2.87

Jeep

Score: 2.74

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Top Brand Affinities

Brand	Category	Score
Mahindra		12.76
Maruti		9.94
Superdry		5.24
Tim Hortons		5.18
Land Rover		3.61
Bajaj		3.43
Ray-Ban		3.05
Levi's		2.98
Gymshark		2.91
Zara		2.90
Tommy Hilfiger		2.87
Jeep		2.74
Burberry		2.50
KTM		2.39
Armani		2.39
Grand Theft Auto		2.31
Gucci		2.20
Rolls-Royce		2.20
H&M		2.18
Ford		2.12
shein		2.11
Calvin Klein		2.04
A Game of Tones		2.02
Puma		1.99
Timberland		1.98
SheInside		1.94
Under Armour		1.93
Dodge		1.91
Hyundai		1.84
Skoda		1.84
Harley-Davidson		1.82
Travelgram		1.82
Beats Electronics		1.76
Polo Ralph Lauren		1.76
Versace		1.75
Jaguar		1.75
Fenty beauty		1.69
SoundCloud		1.66
Louis Vuitton		1.66
FashionNova		1.59
Sneakerhead		1.58
Guess		1.57
Toyota		1.55
musical.ly		1.54
Hollister Co		1.53
Mercedes-Benz		1.52
Bentley		1.39
BMW		1.36
BBC		1.35
Snapseed		1.33