Tegan and Sara

Tegan and Sara — pop artist from CA.

Twin sisters born in Canada, Tegan and Sara have sold more than one million albums, and have received seven Gold certifications, one Double Platinum…

Influence: 63.99% Fanbase: 60.38% Trending: 65.80% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Arctic Fox hair Color • 18.01% • Very Strong

As of 2025-09-11

1,110,599

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 16:49:07 UTC

Genres

popindie poptimismindie popmetropopoliscanadian indiepoprockpermanent wavepop rockalternativealternativeamericanlilith

Biography

Twin sisters born in Canada, Tegan and Sara have sold more than one million albums, and have received seven Gold certifications, one Double Platinum certification, three Juno Awards, two Polaris Prize nominations, and a Grammy nomination. They have performed on some of the world’s biggest stages, from the 2015 Oscar Telecast to major festivals such as Coachella, Lollapalooza and Glastonbury. In addition to music, they are executive producers of the TV series, High School, based on their New York Times–bestselling adult memoir of the same name. They are also the authors of the Junior High graphic novel series for young readers, which is illustrated by Eisner Award–winner Tillie Walden. In 2016, they created the Tegan and Sara Foundation, which fights for health, economic justice, and representation for LGBTQ+ people.

Top Brand Affinities

Report Date: 2025-09-11

Tegan and Sara maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, CANADA, BRAZIL. The audience leans heavily female (66%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 10,963 avg views per post; Tiktok functions as the community touchpoint. Affinity with Arctic Fox hair Color, Life Is Strange, Hot Topic makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tegan and Sara score 0.05% — Low bucket.

Brand: Arctic Fox hair ColorBrand: Life Is StrangeBrand: Hot Topic

Followers:1,110,599

Engagements:605

Rate:0.1%

Posts:814

Avg Likes:552

Avg Comments:19

Avg Views:12,678

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,110,599 · Engagements 605 · Rate 0.1% Posts 814 · Views 12,678 · Avg Likes 552 · Avg Comments 19 · Avg Views 12,678	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 31% 35-44: 7% 13-17: 6%	Largest: 18-24 (54%); next: 25-34 (31%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	UNITED STATES (36%) CANADA (13%) BRAZIL (10%) MEXICO (6%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (36%), CANADA (13%), BRAZIL (10%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 10,963 avg views/post · Youtube: 1,715 avg views/post	Best reach: Tiktok 10,963 avg views; best engagement: Tiktok 429 avg likes

Top Brand Affinities

Arctic Fox hair Color

Score: 18.01

Life Is Strange

Score: 9.52

Hot Topic

Score: 8.57

Tim Hortons

Score: 7.66

Taco Bell

Score: 5.43

Kickstarter

Score: 5.19

Lollapalooza

Score: 5.14

Pacific Northwest Wonderland

Score: 4.84

OLD NAVY

Score: 4.73

Columbia Pictures

Score: 4.66

Showtime

Score: 4.28

ABC

Score: 3.91

Brand	Category	Score
Arctic Fox hair Color		18.01
Life Is Strange		9.52
Hot Topic		8.57
Tim Hortons		7.66
Taco Bell		5.43
Kickstarter		5.19
Lollapalooza		5.14
Pacific Northwest Wonderland		4.84
OLD NAVY		4.73
Columbia Pictures		4.66
Showtime		4.28
ABC		3.91
Verizon		3.83
Urban Outfitters		3.82
PetSmart		3.78
Pfizer		3.63
Coachella		3.61
Paramount Pictures		3.60
BBC		3.45
Emporium		3.32
Polaroid		3.32
Dr. Martens		3.22
Carhartt		3.19
Lush		3.14
Budweiser		3.11
HBO		3.09
Prismacolor		3.03
Star Wars		2.92
Comedy Central		2.91
Busch		2.87
NHL		2.85
Airbnb		2.83
Target		2.80
Sunnies Studios		2.70
Nickelodeon		2.63
Spotify Music		2.62
Kodak		2.54
Pokemon Go		2.50
NBC		2.46
Vans		2.43
MTV		2.37
Tinder		2.36
Lego		2.36
Pixar		2.33
Cafecito		2.32
Costco		2.32
AMC		2.29
Urban Decay Cosmetics		2.20
Guinness		2.15
Netflix		2.15