Tedua Brand Affinity ranks highest Elisabetta Franchi at 46.69% . Very Strong. Score DMDB 57.98% | Fanbase 47.35%

Tedua — hip-hop & rap artist from IT.

Born on February 21, 1994, Mario Molinari, professionally known as Tedua, is an Italian rapper and actor. He is a member of the collective Wild Bandana,…

Tedua

Established

Country: IT | Gender: male | Artist ID: 11e81bbc-c05a-3548-88f5-a0369fe50396

Find Artist

Genres

hip-hop & raphip-hop/rapitalian hip hoptrap italianarapcontemporary hip hophip hoptrapeuropeanindie liguria

Influential: 57.98% Fanbase: 47.35% Trending: 63.30%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Elisabetta Franchi • 46.69% • Very Strong

As of 2025-09-10

2,043,303

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 57.98% | Fanbase 47.35% | Trending 63.30% | CAREER STAGE: MID_LEVEL

Biography

Born on February 21, 1994, Mario Molinari, professionally known as Tedua, is an Italian rapper and actor. He is a member of the collective Wild Bandana, alongside Izi, Vaz Té, Sangue, and Ill Rave. Initially known as Duate, Tedua has gained recognition in the Italian music scene.

Report Date: 2025-09-10

Tedua cuts through with 18-24 & 25-34 audiences and consistency across ITALY, UNITED STATES, ALGERIA. A heavily male (79%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 2,129,087 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Elisabetta Franchi, Napapijri, Calzedonia, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tedua score 12.25% — Very Strong bucket.

Brand: Elisabetta FranchiBrand: NapapijriBrand: Calzedonia

Followers:2,043,303

Engagements:250,386

Rate:12.3%

Posts:146

Avg Likes:249,838

Avg Comments:2,188

Avg Views:2,129,087

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,043,303 · Engagements 250,386 · Rate 12.3% Posts 146 · Views 2,129,087 · Avg Likes 249,838 · Avg Comments 2,188 · Avg Views 2,129,087	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 23% 13-17: 9% 35-44: 5%	Largest: 18-24 (61%); next: 25-34 (23%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	ITALY (87%) UNITED STATES (2%) ALGERIA (2%) FRANCE (2%) UNITED KINGDOM (2%)	Top regions: ITALY (87%), UNITED STATES (2%), ALGERIA (2%)
Platform Engagement	Instagram: 233,599 avg likes/post · Youtube: 2,129,087 avg views/post	Best reach: Youtube 2,129,087 avg views; best engagement: Instagram 233,599 avg likes

Top Brand Affinities

Elisabetta Franchi

Score: 46.69

Napapijri

Score: 28.40

Calzedonia

Score: 19.56

Alcott

Score: 16.86

Stone Island

Score: 14.64

Superga

Score: 13.82

Palm Angels

Score: 12.95

Peroni

Score: 12.05

Kappa

Score: 11.62

Auchan

Score: 10.84

JACQUEMUS

Score: 9.72

Foot Locker

Score: 9.03

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Top Brand Affinities

Brand	Category	Score
Elisabetta Franchi		46.69
Napapijri		28.40
Calzedonia		19.56
Alcott		16.86
Stone Island		14.64
Superga		13.82
Palm Angels		12.95
Peroni		12.05
Kappa		11.62
Auchan		10.84
JACQUEMUS		9.72
Foot Locker		9.03
Dom Pérignon		8.50
Arezzo		8.35
Dsquared		7.49
Pull&Bear		6.74
Alfa Romeo		6.07
Campari		6.04
Emporio Armani		5.98
Alexander McQueen		5.93
Maison Margiela		5.89
Selfiegram		5.44
KARL LAGERFELD		5.04
Stüssy		4.92
Moncler		4.69
Harrods		4.59
Husqvarna Motorcycles		4.49
Kiko		3.98
Stradivarius		3.96
Versace		3.86
Armani		3.85
The North Face		3.83
Supreme		3.75
Bershka		3.41
Dolce & Gabbana		3.37
shein		3.32
Carhartt		3.30
Daniel Wellington		3.20
Montblanc		3.15
Polo Ralph Lauren		3.10
Gucci		2.97
Yves Saint Laurent		2.92
Calvin Klein		2.92
Tomorrowland		2.91
Rolex		2.86
Primark		2.78
Martini		2.76
KENZO		2.71
SheInside		2.70
Fendi		2.69