Tears for Fears

Tears for Fears — pop artist from GB.

Tears for Fears, consisting of Roland Orzabal and Curt Smith, emerged as a synth pop group with a penchant for exploring weighty themes inspired by primal…

Influence: 76.37% Fanbase: 68.47% Trending: 80.31% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 24.51% • Very Strong

As of 2025-09-27

3,894,341

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-11-07 00:47:54 UTC

Genres

poppopnew romanticnew wave popsynthpopsophisti-poprockpermanent waverocknew wavesoft rockpop rock

Biography

Tears for Fears, consisting of Roland Orzabal and Curt Smith, emerged as a synth pop group with a penchant for exploring weighty themes inspired by primal scream therapy. Their debut album, The Hurting, garnered success in the UK, paving the way for international fame with the release of Songs from the Big Chair in 1985. The duo's subsequent album, The Seeds of Love, marked a shift towards a more complex sound. Following Smith's departure in the early '90s, Orzabal continued to lead Tears for Fears on a more niche trajectory.

Orzabal and Smith, childhood acquaintances from Bath, England, bonded over shared experiences of broken homes and a fascination with primal scream therapy. After forming Tears for Fears in the early '80s, the band achieved commercial success with hit singles like "Everybody Wants to Rule the World" and "Shout." The duo's later albums, including The Seeds of Love and Elemental, showcased a progression towards more introspective and experimental musical directions. Despite internal conflicts and solo endeavors, Orzabal and Smith reunited in 2004 for the album Everybody Loves a Happy Ending, marking a return to collaborative efforts after a lengthy hiatus.

Top Brand Affinities

Report Date: 2025-09-27

Tears for Fears is a clear fit for 25-34 & 18-24 audiences with strength across BRAZIL, UNITED STATES, MEXICO. The audience is heavily male (65%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (73,250 avg views per post); Instagram builds the community layer. Affinity data highlights Warner Music, MOOG, Pro Tools, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tears for Fears score 0.48% — Low bucket.

Brand: Warner MusicBrand: MOOGBrand: Pro Tools

Followers:3,894,341

Engagements:18,807

Rate:0.5%

Posts:536

Avg Likes:18,160

Avg Comments:706

Avg Views:131,292

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,894,341 · Engagements 18,807 · Rate 0.5% Posts 536 · Views 131,292 · Avg Likes 18,160 · Avg Comments 706 · Avg Views 131,292	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 34% 18-24: 28% 35-44: 22% 45-64: 12%	Largest: 25-34 (34%); next: 18-24 (28%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	BRAZIL (25%) UNITED STATES (22%) MEXICO (5%) UNITED KINGDOM (4%) CANADA (3%)	Top regions: BRAZIL (25%), UNITED STATES (22%), MEXICO (5%)
Platform Engagement	Instagram: 11,780 avg likes/post · Tiktok: 73,250 avg views/post · Youtube: 58,042 avg views/post	Best reach: Tiktok 73,250 avg views; best engagement: Instagram 11,780 avg likes

Top Brand Affinities

Warner Music

Score: 24.51

MOOG

Score: 17.81

Pro Tools

Score: 10.59

Amazon Music

Score: 9.44

Sennheiser

Score: 8.51

DeLorean Motor Company

Score: 6.50

Lollapalooza

Score: 6.30

Itaipava

Score: 6.16

MTV

Score: 6.01

Ableton

Score: 5.65

Columbia Pictures

Score: 5.64

Movistar

Score: 5.08

Brand	Category	Score
Warner Music		24.51
MOOG		17.81
Pro Tools		10.59
Amazon Music		9.44
Sennheiser		8.51
DeLorean Motor Company		6.50
Lollapalooza		6.30
Itaipava		6.16
MTV		6.01
Ableton		5.65
Columbia Pictures		5.64
Movistar		5.08
NBC		5.07
Paramount Pictures		4.17
Sega		4.02
Oculus		3.66
Spotify Music		3.58
Warner Bros		3.55
Final Fantasy		3.49
NHL		3.35
Star Wars		3.05
Nickelodeon		3.01
Snoopy And The Peanuts Gang		2.98
Kodak		2.86
BBC		2.84
Comedy Central		2.75
Guinness		2.68
Prismacolor		2.65
AMC		2.61
Budweiser		2.54
Boeing		2.47
Dr. Martens		2.47
Aston Martin		2.47
Cafecito		2.40
Matrix		2.38
SoundCloud		2.30
Transformers		2.30
Pixar		2.29
Tesla Motors		2.29
Nintendo		2.26
Harley-Davidson		2.13
Pepsi		2.10
Cadillac		2.10
DC Entertainment		2.07
HBO		2.04
NFL		1.99
Coachella		1.96
Beats Electronics		1.93
Fujifilm		1.85
Polaroid		1.81