Taylor John Williams

Taylor John Williams — alternative artist from US.

Taylor John Williams’s stunning vocal range and ability to adapt his singing and performance style to a wide spectrum of genres and moods gives him a unique…

Influence: 49.16% Fanbase: 19.31% Trending: 64.09% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

NBC • 11.15% • Very Strong

As of 2025-09-09

51,268

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:04:12 UTC

Genres

alternativealternativeasiandeep talent show

Biography

Taylor John Williams’s stunning vocal range and ability to adapt his singing and performance style to a wide spectrum of genres and moods gives him a unique edge in the constantly evolving landscape of music. Williams cites the late Jeff Buckley as being his largest musical influence, whose emotive, soulful and indefinable style is evident in Williams’s own work.

Williams's compositions showcase both a keen writing ability and a willingness to embrace intense subject matter in order to produce music that is deeply visceral. Shortly after his trailblazing run on season 7 of NBC's The Voice, Williams released his debut EP, Song of a Dead Man, a soulful folk-rock project that included the sleeper hit, "The Mates of Soul," which has since amassed over 10 million global streams.

Since then, Williams has continued to release music that explores a variety of sonic landscapes in order to create a wholly original sound. Through it all, he remains committed to delivering authentic and emotionally charged music that speaks to the heart of his listeners. With a blend of raw talent, thoughtful lyricism, and versatility, Taylor John Williams is an artist to watch in the world of contemporary music.

His new single "Style" is available now on all streaming / download platforms

Top Brand Affinities

Report Date: 2025-09-09

Taylor John Williams maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, CANADA. The audience leans heavily female (75%), so brand cues around style and status perform well. The clearest reach is on Youtube with 219 avg views per post; Instagram functions as the community touchpoint. Affinity with NBC, Free People, Pacific Northwest Wonderland makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Taylor John Williams score 0.62% — Low bucket.

Brand: NBCBrand: Free PeopleBrand: Pacific Northwest Wonderland

Followers:51,268

Engagements:317

Rate:0.6%

Posts:34

Avg Likes:315

Avg Comments:28

Avg Views:219

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 51,268 · Engagements 317 · Rate 0.6% Posts 34 · Views 219 · Avg Likes 315 · Avg Comments 28 · Avg Views 219	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 27% 13-17: 7% 35-44: 6%	Largest: 18-24 (57%); next: 25-34 (27%)
Gender Split	Female: 75% Male: 25% Non-binary/Other: 0%	Skews female (75%)
Top Countries	UNITED STATES (41%) BRAZIL (14%) CANADA (5%) PHILIPPINES (3%) MEXICO (3%)	Top regions: UNITED STATES (41%), BRAZIL (14%), CANADA (5%)
Platform Engagement	Instagram: 288 avg likes/post · Youtube: 219 avg views/post	Best reach: Youtube 219 avg views; best engagement: Instagram 288 avg likes

Top Brand Affinities

NBC

Score: 11.15

Free People

Score: 8.74

Pacific Northwest Wonderland

Score: 8.03

Glossier

Score: 7.01

Hot Topic

Score: 5.24

Verizon

Score: 5.22

Steve Madden

Score: 4.96

OLD NAVY

Score: 4.95

Coors

Score: 4.87

Chick-fil-A

Score: 4.84

Lollapalooza

Score: 4.79

Taco Bell

Score: 4.55

Brand	Category	Score
NBC		11.15
Free People		8.74
Pacific Northwest Wonderland		8.03
Glossier		7.01
Hot Topic		5.24
Verizon		5.22
Steve Madden		4.96
OLD NAVY		4.95
Coors		4.87
Chick-fil-A		4.84
Lollapalooza		4.79
Taco Bell		4.55
Target		4.46
NORDSTROM		4.39
Busch		4.18
iHeartRadio Music Awards		3.99
Lululemon Athletica		3.86
Showtime		3.67
American Eagle		3.65
PetSmart		3.59
Too Faced Cosmetics		3.33
MTV		3.33
ESPN		3.18
Coachella		3.01
AMC		2.94
Forever 21		2.84
NARS Cosmetics		2.74
Chrysler		2.70
Urban Outfitters		2.61
Costco		2.51
Carhartt		2.51
Sunnies Studios		2.51
Tarte Cosmetics		2.45
Walmart		2.35
Kylie Cosmetics		2.34
Babybump		2.34
Pixar		2.34
Urban Decay Cosmetics		2.33
Paramount Pictures		2.31
Dr. Martens		2.29
NYX Cosmetics		2.26
Benefit Cosmetics		2.25
Nickelodeon		2.23
Tinder		2.22
Bellagio		2.17
Anastasia Beverly Hills		2.17
Walt Disney		2.12
Lush		2.10
Sephora		2.09
Polaroid		2.08