Taylor Hawkins
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
373,170
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-28 13:35:04 UTC
Genres
Biography
Taylor Hawkins was born in Dallas on February 17, 1972 but grew up in the surf and sand of California's Laguna Beach. Influenced from his youth by the Police's Stewart Copeland, Hawkins briefly spent time early in his career honing his skills with the experimental group Sylvia before enlisting in the touring band for Canadian singer/songwriter Alanis Morissette. When Foo Fighters suddenly found themselves without a drummer in 1997, Hawkins jumped at the chance to join the group's ranks behind the drum kit. Though immensely enjoying his position with the band -- and just as Foo Fighters grew to be considerable stars in the alternative rock world of the late '90s and into the 2000s -- Hawkins considered himself somewhat of a frustrated songwriter. So in the style of bandmate Dave Grohl (Nirvana drummer-turned-Foo Fighters frontman and guitarist), Hawkins began, somewhat accidentally, a side project in the summer of 2004 that would eventually become Taylor Hawkins & the Coattail Riders.
Differing from Grohl, however, Hawkins served as both his band's vocalist and its drummer. The Coattail Riders formed when a restless Hawkins started randomly writing songs with drummer friend (and aspiring producer) Drew Hester during a break in Foo's schedule. Hester's housemate, Gannin, added some guitar parts, and what started out as just the guys having a good time suddenly materialized into an album. Chris Chaney (Jane's Addiction, Alanis Morissette) was recruited for bass duties, adding his parts in only one day. Recorded in three weeks, the songs were set aside to concentrate on In Your Honor, Foo Fighters' pending release, but Hawkins returned to them in mid-2005. The resulting self-titled album was tinged with classic rock influences including the Police, early prog rock, Devo, and Queen, and Coattail Riders released an eponymous album in March 2006 on Thrive. Red Light Fever, the second album from Hawkins & the Coattail Riders, followed in 2010.
Hawkins launched a second band, the metallic combo the Birds of Satan, in 2014, who released a self-titled album that year. He returned to the Coattail Riders in 2019, releasing Get the Money that November. In March 2022, Hawkins and the Foo Fighters traveled to South America to play a handful of concerts, headlining the Lollapalooza Festival in Argentina on March 20. On the morning of March 25, Hawkins was found dead in his hotel room in Bogota, Colombia, where the group was scheduled to appear that evening; he was 50 years old. ~ Corey Apar, Rovi
Taylor Hawkins keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, BRAZIL, UNITED KINGDOM. The composition is heavily male (76%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 31,076 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Ampeg, Live Nation, Akg supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 373,170 · Engagements 37,405 · Rate 10.0% Posts 65 · Views 37,218 · Avg Likes 37,345 · Avg Comments 518 · Avg Views 37,218 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 28% 35-44: 20% 45-64: 8% |
Largest: 25-34 (41%); next: 18-24 (28%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
UNITED STATES (29%) BRAZIL (12%) UNITED KINGDOM (9%) CANADA (4%) AUSTRALIA (4%) |
Top regions: UNITED STATES (29%), BRAZIL (12%), UNITED KINGDOM (9%) |
| Platform Engagement | Instagram: 36,834 avg likes/post · Tiktok: 6,142 avg views/post · Youtube: 31,076 avg views/post | Best reach: Youtube 31,076 avg views; best engagement: Instagram 36,834 avg likes |
Top Brand Affinities
Ampeg
Live Nation
Akg
Sennheiser
Lollapalooza
Movistar
Amazon Music
The Last of Us
Paramount Pictures
Columbia Pictures
NHL
Billabong
| Brand | Category | Score |
|---|---|---|
| Ampeg | 29.57 | |
| Live Nation | 20.20 | |
| Akg | 15.75 | |
| Sennheiser | 10.68 | |
| Lollapalooza | 10.29 | |
| Movistar | 7.48 | |
| Amazon Music | 7.26 | |
| The Last of Us | 6.41 | |
| Paramount Pictures | 4.67 | |
| Columbia Pictures | 4.65 | |
| NHL | 4.44 | |
| Billabong | 3.54 | |
| Jack Daniels | 3.45 | |
| Spotify Music | 3.42 | |
| NBC | 3.02 | |
| AMC | 2.99 | |
| Budweiser | 2.96 | |
| MTV | 2.93 | |
| Star Wars | 2.93 | |
| Guinness | 2.89 | |
| Dr. Martens | 2.86 | |
| Harley-Davidson | 2.82 | |
| Cadillac | 2.80 | |
| Busch | 2.63 | |
| Hot Wheels | 2.59 | |
| NFL | 2.56 | |
| Pixar | 2.43 | |
| LEGOLAND | 2.40 | |
| Vans | 2.39 | |
| Warner Bros | 2.35 | |
| Lego | 2.25 | |
| HBO | 2.23 | |
| Showtime | 2.18 | |
| BBC | 2.12 | |
| Nickelodeon | 2.03 | |
| Cafecito | 2.02 | |
| Coachella | 2.01 | |
| Heineken | 1.99 | |
| Snoopy And The Peanuts Gang | 1.81 | |
| Sunnies Studios | 1.81 | |
| Tomorrowland | 1.80 | |
| The Olympic Games | 1.80 | |
| GoPro | 1.76 | |
| WWE | 1.68 | |
| Nintendo | 1.66 | |
| Los Angeles Lakers | 1.65 | |
| Yamaha | 1.64 | |
| Beats Electronics | 1.62 | |
| Aperol | 1.59 | |
| DC Entertainment | 1.59 |
Official Profiles
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LoginArtist: Taylor Hawkins
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Top 10 Songs Played Today
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Total Streams (2025-09-28)
Total: 46,354
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















