Taylor Hawkins

Taylor Hawkins

Country: US | Gender: male

Influence: 50.38% Fanbase: 25.54% Trending: 62.80% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 29.57% • Very Strong

As of 2025-09-09

373,170

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-28 13:35:04 UTC

Genres

rockrockrock drumsalternative rockpunk rock

Biography

Taylor Hawkins rose to fame as the drummer for Foo Fighters, stepping into a vacancy created once chief Foo Dave Grohl found himself at loggerheads with his chosen drummer. Hawkins wound up being an ideal fit for Foo Fighters, matching Grohl's energy and boundless joy for music. Foo Fighters also allowed Hawkins to pursue his rock star fantasies, giving him a built-in audience for his side project the Coattail Riders, a band where he unapologetically indulged in his love for Queen and Cheap Trick. While Foo Fighters remained his main gig -- he anchored the group through thick and thin, sometimes stepping to the center stage for a song or two -- he kept the Coattail Riders active until his sudden, unexpected death at the age of 50 on March 25, 2022.

Taylor Hawkins was born in Dallas on February 17, 1972 but grew up in the surf and sand of California's Laguna Beach. Influenced from his youth by the Police's Stewart Copeland, Hawkins briefly spent time early in his career honing his skills with the experimental group Sylvia before enlisting in the touring band for Canadian singer/songwriter Alanis Morissette. When Foo Fighters suddenly found themselves without a drummer in 1997, Hawkins jumped at the chance to join the group's ranks behind the drum kit. Though immensely enjoying his position with the band -- and just as Foo Fighters grew to be considerable stars in the alternative rock world of the late '90s and into the 2000s -- Hawkins considered himself somewhat of a frustrated songwriter. So in the style of bandmate Dave Grohl (Nirvana drummer-turned-Foo Fighters frontman and guitarist), Hawkins began, somewhat accidentally, a side project in the summer of 2004 that would eventually become Taylor Hawkins & the Coattail Riders.

Differing from Grohl, however, Hawkins served as both his band's vocalist and its drummer. The Coattail Riders formed when a restless Hawkins started randomly writing songs with drummer friend (and aspiring producer) Drew Hester during a break in Foo's schedule. Hester's housemate, Gannin, added some guitar parts, and what started out as just the guys having a good time suddenly materialized into an album. Chris Chaney (Jane's Addiction, Alanis Morissette) was recruited for bass duties, adding his parts in only one day. Recorded in three weeks, the songs were set aside to concentrate on In Your Honor, Foo Fighters' pending release, but Hawkins returned to them in mid-2005. The resulting self-titled album was tinged with classic rock influences including the Police, early prog rock, Devo, and Queen, and Coattail Riders released an eponymous album in March 2006 on Thrive. Red Light Fever, the second album from Hawkins & the Coattail Riders, followed in 2010.

Hawkins launched a second band, the metallic combo the Birds of Satan, in 2014, who released a self-titled album that year. He returned to the Coattail Riders in 2019, releasing Get the Money that November. In March 2022, Hawkins and the Foo Fighters traveled to South America to play a handful of concerts, headlining the Lollapalooza Festival in Argentina on March 20. On the morning of March 25, Hawkins was found dead in his hotel room in Bogota, Colombia, where the group was scheduled to appear that evening; he was 50 years old. ~ Corey Apar, Rovi

Taylor Hawkins Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Taylor Hawkins keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, BRAZIL, UNITED KINGDOM. The composition is heavily male (76%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 31,076 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Ampeg, Live Nation, Akg supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Taylor Hawkins score 10.02%Very Strong bucket.
Brand: AmpegBrand: Live NationBrand: Akg
Followers:373,170
Engagements:37,405
Rate:10.0%
Posts:65
Views:37,218
Avg Likes:37,345
Avg Comments:518
Avg Views:37,218

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 373,170 · Engagements 37,405 · Rate 10.0%
Posts 65 · Views 37,218 · Avg Likes 37,345 · Avg Comments 518 · Avg Views 37,218
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 41%
18-24: 28%
35-44: 20%
45-64: 8%
Largest: 25-34 (41%); next: 18-24 (28%)
Gender Split Female: 24%
Male: 76%
Non-binary/Other: 0%
Skews male (76%)
Top Countries UNITED STATES (29%)
BRAZIL (12%)
UNITED KINGDOM (9%)
CANADA (4%)
AUSTRALIA (4%)
Top regions: UNITED STATES (29%), BRAZIL (12%), UNITED KINGDOM (9%)
Platform Engagement Instagram: 36,834 avg likes/post · Tiktok: 6,142 avg views/post · Youtube: 31,076 avg views/post Best reach: Youtube 31,076 avg views; best engagement: Instagram 36,834 avg likes

Top Brand Affinities

Ampeg
Score: 29.57
Live Nation
Score: 20.20
Akg
Score: 15.75
Sennheiser
Score: 10.68
Lollapalooza
Score: 10.29
Movistar
Score: 7.48
Amazon Music
Score: 7.26
The Last of Us
Score: 6.41
Paramount Pictures
Score: 4.67
Columbia Pictures
Score: 4.65
NHL
Score: 4.44
Billabong
Score: 3.54
Brand Category Score
Ampeg 29.57
Live Nation 20.20
Akg 15.75
Sennheiser 10.68
Lollapalooza 10.29
Movistar 7.48
Amazon Music 7.26
The Last of Us 6.41
Paramount Pictures 4.67
Columbia Pictures 4.65
NHL 4.44
Billabong 3.54
Jack Daniels 3.45
Spotify Music 3.42
NBC 3.02
AMC 2.99
Budweiser 2.96
MTV 2.93
Star Wars 2.93
Guinness 2.89
Dr. Martens 2.86
Harley-Davidson 2.82
Cadillac 2.80
Busch 2.63
Hot Wheels 2.59
NFL 2.56
Pixar 2.43
LEGOLAND 2.40
Vans 2.39
Warner Bros 2.35
Lego 2.25
HBO 2.23
Showtime 2.18
BBC 2.12
Nickelodeon 2.03
Cafecito 2.02
Coachella 2.01
Heineken 1.99
Snoopy And The Peanuts Gang 1.81
Sunnies Studios 1.81
Tomorrowland 1.80
The Olympic Games 1.80
GoPro 1.76
WWE 1.68
Nintendo 1.66
Los Angeles Lakers 1.65
Yamaha 1.64
Beats Electronics 1.62
Aperol 1.59
DC Entertainment 1.59

Official Profiles

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Artist: Taylor Hawkins

Date Range: 2025-12-28 → 2025-12-28
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams (2025-09-28)

Total: 46,354

PLATFORM TOTAL %
Spotify Spotify 46,354 100.00%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

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