Tayla Parx

Tayla Parx

Country: US | Gender: female

Influence: 53.61% Fanbase: 29.14% Trending: 65.85% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 42.04% • Very Strong

As of 2025-09-08

315,687

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:53:02 UTC

Genres

poppopmainstream popr&b, funk & soulalternative r&bcontemporary r&b

Biography

Tayla Parx has reshaped the music landscape with her discography, which has amassed over 6 billion streams and earned multiple Grammy nominations. In 2019, she was honored with Billboard's "Hitmaker" Award, marking her as the first female songwriter since 2014 to simultaneously have three Top 10 hits on the Hot 100, with Ariana Grande's "7 rings" and "thank u, next," along with Panic! At The Disco's "High Hopes." Notably, she is one of only four black women to have a #1 song on the Country charts, alongside Beyoncé, Tracy Chapman, and Donna Summer, with her success on Dan and Shay’s "Glad You Exist."

Before her critically acclaimed albums 'We Need To Talk' (2019) and 'Coping Mechanisms' (2020), Parx released the 'TaylaMade' mixtape featuring Khalid, Chiiild, and Syd, which also garnered millions of streams. She established TaylaMade, Inc. in 2020, an umbrella company that includes Parx Publishing and Parx Studios, which have partnered with significant entities like the Recording Academy and American Express. Her entrepreneurial prowess has landed her a coveted spot on Forbes 30 Under 30.

With her roots in acting, Parx portrayed "Lil Inez" in "Hairspray" and appeared in "Gilmore Girls".

This summer, Tayla Parx has released her third studio album, "Many Moons, Many Suns," continuing to solidify her status as a versatile and innovative artist. This release showcases her evolving artistry and further establishes her influence in the music industry.

Tayla Parx Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Tayla Parx resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, BRAZIL, UNITED KINGDOM. The demographic is heavily female (65%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 113,300 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Live Nation, Warner Music, Warby Parker maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Tayla Parx score 1.25%Moderate bucket.
Brand: Live NationBrand: Warner MusicBrand: Warby Parker
Followers:315,687
Engagements:3,961
Rate:1.3%
Posts:572
Views:120,257
Avg Likes:3,895
Avg Comments:80
Avg Views:120,257

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 315,687 · Engagements 3,961 · Rate 1.3%
Posts 572 · Views 120,257 · Avg Likes 3,895 · Avg Comments 80 · Avg Views 120,257
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 60%
25-34: 26%
13-17: 10%
35-44: 4%
Largest: 18-24 (60%); next: 25-34 (26%)
Gender Split Female: 65%
Male: 35%
Non-binary/Other: 0%
Skews female (65%)
Top Countries UNITED STATES (56%)
BRAZIL (7%)
UNITED KINGDOM (4%)
CANADA (3%)
FRANCE (3%)
Top regions: UNITED STATES (56%), BRAZIL (7%), UNITED KINGDOM (4%)
Platform Engagement Instagram: 2,197 avg likes/post · Tiktok: 113,300 avg views/post · Youtube: 6,957 avg views/post Best reach: Tiktok 113,300 avg views; best engagement: Instagram 2,197 avg likes

Top Brand Affinities

Live Nation
Score: 42.04
Warner Music
Score: 22.73
Warby Parker
Score: 20.22
MOOG
Score: 17.64
HBO Max
Score: 16.27
Pro Tools
Score: 11.57
REVOLVE
Score: 11.32
Amazon Music
Score: 10.68
Akai
Score: 10.56
Jean Paul Gaultier
Score: 10.33
Atmos
Score: 9.39
iHeartRadio Music Awards
Score: 9.18
Brand Category Score
Live Nation 42.04
Warner Music 22.73
Warby Parker 20.22
MOOG 17.64
HBO Max 16.27
Pro Tools 11.57
REVOLVE 11.32
Amazon Music 10.68
Akai 10.56
Jean Paul Gaultier 10.33
Atmos 9.39
iHeartRadio Music Awards 9.18
ULTA Beauty 8.68
Glossier 8.06
Coachella 8.02
Maison Margiela 7.75
Vivienne Westwood 7.39
Urban Outfitters 7.32
Acne Studios 7.19
Fenty beauty 7.15
Ableton 7.12
Barbie 6.93
boohoo 6.71
Macy's 6.33
Free People 6.26
FashionNova 5.86
MTV 5.78
Verizon 5.74
Alexander McQueen 5.39
Hot Topic 5.27
Steve Madden 5.22
OLD NAVY 5.03
Anthropologie 4.96
SoundCloud 4.88
ASOS 4.74
NARS Cosmetics 4.71
Spotify Music 4.61
NORDSTROM 4.58
Forever 21 4.43
Target 4.39
Lollapalooza 4.36
Coach 4.35
NBC 4.35
Nickelodeon 3.88
shein 3.73
Marc Jacobs 3.70
Vogue 3.59
American Eagle 3.52
Taco Bell 3.50
TOM FORD 3.47

Official Profiles

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Artist: Tayla Parx

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Tayla Parx today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-28)

Total: 348,532

PLATFORM TOTAL %
Spotify Spotify 237,362 68.10%
Audiomack Audiomack 104,998 30.13%
Yandex Yandex 5,487 1.57%
Pandora Pandora 685 0.20%
Anghami Anghami 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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Trending Artist