Tayla Parx
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
315,687
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:53:02 UTC
Genres
Biography
Before her critically acclaimed albums 'We Need To Talk' (2019) and 'Coping Mechanisms' (2020), Parx released the 'TaylaMade' mixtape featuring Khalid, Chiiild, and Syd, which also garnered millions of streams. She established TaylaMade, Inc. in 2020, an umbrella company that includes Parx Publishing and Parx Studios, which have partnered with significant entities like the Recording Academy and American Express. Her entrepreneurial prowess has landed her a coveted spot on Forbes 30 Under 30.
With her roots in acting, Parx portrayed "Lil Inez" in "Hairspray" and appeared in "Gilmore Girls".
This summer, Tayla Parx has released her third studio album, "Many Moons, Many Suns," continuing to solidify her status as a versatile and innovative artist. This release showcases her evolving artistry and further establishes her influence in the music industry.
Tayla Parx resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, BRAZIL, UNITED KINGDOM. The demographic is heavily female (65%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 113,300 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Live Nation, Warner Music, Warby Parker maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 315,687 · Engagements 3,961 · Rate 1.3% Posts 572 · Views 120,257 · Avg Likes 3,895 · Avg Comments 80 · Avg Views 120,257 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 26% 13-17: 10% 35-44: 4% |
Largest: 18-24 (60%); next: 25-34 (26%) |
| Gender Split |
Female: 65% Male: 35% Non-binary/Other: 0% |
Skews female (65%) |
| Top Countries |
UNITED STATES (56%) BRAZIL (7%) UNITED KINGDOM (4%) CANADA (3%) FRANCE (3%) |
Top regions: UNITED STATES (56%), BRAZIL (7%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 2,197 avg likes/post · Tiktok: 113,300 avg views/post · Youtube: 6,957 avg views/post | Best reach: Tiktok 113,300 avg views; best engagement: Instagram 2,197 avg likes |
Top Brand Affinities
Live Nation
Warner Music
Warby Parker
MOOG
HBO Max
Pro Tools
REVOLVE
Amazon Music
Akai
Jean Paul Gaultier
Atmos
iHeartRadio Music Awards
| Brand | Category | Score |
|---|---|---|
| Live Nation | 42.04 | |
| Warner Music | 22.73 | |
| Warby Parker | 20.22 | |
| MOOG | 17.64 | |
| HBO Max | 16.27 | |
| Pro Tools | 11.57 | |
| REVOLVE | 11.32 | |
| Amazon Music | 10.68 | |
| Akai | 10.56 | |
| Jean Paul Gaultier | 10.33 | |
| Atmos | 9.39 | |
| iHeartRadio Music Awards | 9.18 | |
| ULTA Beauty | 8.68 | |
| Glossier | 8.06 | |
| Coachella | 8.02 | |
| Maison Margiela | 7.75 | |
| Vivienne Westwood | 7.39 | |
| Urban Outfitters | 7.32 | |
| Acne Studios | 7.19 | |
| Fenty beauty | 7.15 | |
| Ableton | 7.12 | |
| Barbie | 6.93 | |
| boohoo | 6.71 | |
| Macy's | 6.33 | |
| Free People | 6.26 | |
| FashionNova | 5.86 | |
| MTV | 5.78 | |
| Verizon | 5.74 | |
| Alexander McQueen | 5.39 | |
| Hot Topic | 5.27 | |
| Steve Madden | 5.22 | |
| OLD NAVY | 5.03 | |
| Anthropologie | 4.96 | |
| SoundCloud | 4.88 | |
| ASOS | 4.74 | |
| NARS Cosmetics | 4.71 | |
| Spotify Music | 4.61 | |
| NORDSTROM | 4.58 | |
| Forever 21 | 4.43 | |
| Target | 4.39 | |
| Lollapalooza | 4.36 | |
| Coach | 4.35 | |
| NBC | 4.35 | |
| Nickelodeon | 3.88 | |
| shein | 3.73 | |
| Marc Jacobs | 3.70 | |
| Vogue | 3.59 | |
| American Eagle | 3.52 | |
| Taco Bell | 3.50 | |
| TOM FORD | 3.47 |
Official Profiles
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LoginArtist: Tayla Parx
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Top 10 Songs Played Today
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Total Streams (2025-09-28)
Total: 348,532
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
237,362 | 68.10% |
| [+] |
|
104,998 | 30.13% |
| [+] |
|
5,487 | 1.57% |
| [+] |
|
685 | 0.20% |
| [+] |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















