Tayc Brand Affinity ranks highest Accor Hotels at 18.40% . Very Strong. Score DMDB 66.43% | Fanbase 61.72%

Tayc — pop artist from FR.

With a career spanning over two decades, Sarah Johnson has established herself as a versatile and accomplished musician. Beginning her journey in 1998, she has…

Tayc

Recognizable

Country: FR | Gender: male | Artist ID: 11e83fed-cac2-24c8-8e61-a0369fe50396

Find Artist

Genres

popfrancotonpop urbainer&b, funk & soulr&b/soulr&b francaiscontemporary r&b

Influential: 66.43% Fanbase: 61.72% Trending: 68.78%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 18.40% • Very Strong

As of 2025-09-10

12,328,747

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 66.43% | Fanbase 61.72% | Trending 68.78% | CAREER STAGE: MAINSTREAM

Biography

With a career spanning over two decades, Sarah Johnson has established herself as a versatile and accomplished musician. Beginning her journey in 1998, she has released six studio albums and toured extensively across North America and Europe. Johnson's music blends elements of folk, rock, and blues, showcasing her skillful songwriting and emotive vocals.

In addition to her solo work, Sarah Johnson has collaborated with various artists and contributed to multiple film soundtracks. Her dedication to her craft and authentic storytelling have garnered her a loyal fanbase and critical acclaim within the music industry.

Report Date: 2025-09-10

Tayc indexes high with fans in the 18-24 range in FRANCE, UNITED STATES, CONGO - KINSHASA. The skew is female-leaning (54%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 881,450 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward Accor Hotels, boohoo, Nasty Gal, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Tayc when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tayc score 0.93% — Low bucket.

Brand: Accor HotelsBrand: boohooBrand: Nasty Gal

Followers:12,328,747

Engagements:114,204

Rate:0.9%

Posts:256

Avg Likes:106,065

Avg Comments:1,369

Avg Views:928,400

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,328,747 · Engagements 114,204 · Rate 0.9% Posts 256 · Views 928,400 · Avg Likes 106,065 · Avg Comments 1,369 · Avg Views 928,400	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 36% 13-17: 6% 35-44: 4%	Largest: 18-24 (52%); next: 25-34 (36%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	FRANCE (39%) UNITED STATES (10%) CONGO - KINSHASA (9%) CAMEROON (5%) SENEGAL (4%)	Top regions: FRANCE (39%), UNITED STATES (10%), CONGO - KINSHASA (9%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 881,450 avg views/post · Youtube: 46,950 avg views/post	Best reach: Tiktok 881,450 avg views; best engagement: Tiktok 102,150 avg likes

Top Brand Affinities

Accor Hotels

Score: 18.40

boohoo

Score: 15.31

Nasty Gal

Score: 12.50

JACQUEMUS

Score: 11.61

Ellesse

Score: 10.48

Zalando

Score: 10.15

Bershka

Score: 10.04

ASOS

Score: 9.83

Pull&Bear

Score: 9.22

Calzedonia

Score: 8.12

New Era

Score: 8.06

MISSGUIDED

Score: 8.02

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Accor Hotels		18.40
boohoo		15.31
Nasty Gal		12.50
JACQUEMUS		11.61
Ellesse		10.48
Zalando		10.15
Bershka		10.04
ASOS		9.83
Pull&Bear		9.22
Calzedonia		8.12
New Era		8.06
MISSGUIDED		8.02
Longchamp		8.01
Amazon Music		7.77
shein		7.43
Carrefour		6.26
Emporio Armani		6.19
Coach		6.17
Zara		6.16
Fenty beauty		6.02
SheInside		5.98
Steve Madden		5.63
Lacoste		5.58
Stradivarius		5.44
UGG		5.19
Dr. Martens		5.06
Primark		4.95
FashionNova		4.82
H&M		4.78
Alexander McQueen		4.59
Ableton		4.57
Urban Outfitters		4.49
Dolce & Gabbana		4.41
BALMAIN		4.36
NARS Cosmetics		4.09
Topshop		3.99
Fila		3.99
Christian Louboutin		3.90
Kodak		3.86
Puma		3.83
Kiko		3.66
Wella		3.64
Forever 21		3.59
Sephora		3.58
Balenciaga		3.50
Versace		3.41
Garnier		3.38
Christian Dior		3.25
KENZO		3.13
Polo Ralph Lauren		3.06