TAYA

TAYA — spirituals artist from AU.

Taya Gaukrodger comes from a country town in the north of Australia. In 2010 she relocated to Sydney to pursue a career in music. Soon after arriving she got…

Influence: 53.52% Fanbase: 27.06% Trending: 66.75% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Chick-fil-A • 5.22% • Very Strong

As of 2025-09-09

1,255,701

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-27 23:00:29 UTC

Genres

spiritualschristian

Biography

Taya Gaukrodger comes from a country town in the north of Australia. In 2010 she relocated to Sydney to pursue a career in music. Soon after arriving she got involved at Hillsong Church and began volunteering in youth, and young adult ministries. The world first heard Taya's voice in Hillsong UNITED's 'Oceans' and 'Touch The Sky' and from that moment, her voice became an unmistakable clarion call to worship across the world. TAYA is most passionate about worship that points people to Jesus and her hope is to lead people to worship more authentically and passionately as they discover more about Him.

Top Brand Affinities

Report Date: 2025-09-09

TAYA is a clear fit for 18-24 & 25-34 audiences with strength across BRAZIL, UNITED STATES, PHILIPPINES. The audience is female-leaning (53%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (18,450 avg views per post); Instagram builds the community layer. Affinity data highlights Chick-fil-A, Target, Jollibee, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist TAYA score 0.55% — Low bucket.

Brand: Chick-fil-ABrand: TargetBrand: Jollibee

Followers:1,255,701

Engagements:6,848

Rate:0.5%

Posts:2,374

Avg Likes:6,696

Avg Comments:136

Avg Views:23,711

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,255,701 · Engagements 6,848 · Rate 0.5% Posts 2,374 · Views 23,711 · Avg Likes 6,696 · Avg Comments 136 · Avg Views 23,711	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 40% 35-44: 10% 13-17: 5%	Largest: 18-24 (41%); next: 25-34 (40%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	BRAZIL (20%) UNITED STATES (19%) PHILIPPINES (8%) INDONESIA (4%) COLOMBIA (4%)	Top regions: BRAZIL (20%), UNITED STATES (19%), PHILIPPINES (8%)
Platform Engagement	Instagram: 4,052 avg likes/post · Tiktok: 18,450 avg views/post · Youtube: 5,261 avg views/post	Best reach: Tiktok 18,450 avg views; best engagement: Instagram 4,052 avg likes

Top Brand Affinities

Chick-fil-A

Score: 5.22

Target

Score: 3.42

Jollibee

Score: 3.14

Urban Outfitters

Score: 2.77

NBC

Score: 2.53

Spotify Music

Score: 2.36

ASOS

Score: 2.30

Busch

Score: 2.10

Sunnies Studios

Score: 2.03

AMC

Score: 2.00

Forever 21

Score: 2.00

Walmart

Score: 1.94

Brand	Category	Score
Chick-fil-A		5.22
Target		3.42
Jollibee		3.14
Urban Outfitters		2.77
NBC		2.53
Spotify Music		2.36
ASOS		2.30
Busch		2.10
Sunnies Studios		2.03
AMC		2.00
Forever 21		2.00
Walmart		1.94
Cafecito		1.90
Airbnb		1.88
Costco		1.82
Pixar		1.72
Starbucks		1.71
Paramount Pictures		1.65
New Balance		1.62
The Olympic Games		1.61
Walt Disney		1.60
Fujifilm		1.52
Chipotle Mexican Grill		1.46
Vans		1.43
shein		1.39
H&M		1.38
Polaroid		1.32
McDonald's		1.32
WWE		1.32
SheInside		1.30
Sephora		1.27
Bellagio		1.21
Universal		1.19
GoPro		1.19
Star Wars		1.16
Los Angeles Lakers		1.15
Canon		1.15
Converse		1.13
Guess		1.13
Sony		1.11
Marvel Entertainment		1.10
Pepsi		1.08
Zara		1.08
Amazon		1.08
Adobe		1.08
Lego		1.07
Pokemon Go		1.07
Netflix		1.06
Levi's		1.04
Calvin Klein		1.02