Tay Iwar
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
101,512
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 21:23:27 UTC
Genres
Biography
Tay Iwar is already in the conversation with 25-34 & 18-24 audiences in PAKISTAN, NIGERIA, UNITED STATES. The audience is heavily male (64%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (13,875 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to Warner Music, Mixcloud, Akai points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 101,512 · Engagements 379 · Rate 0.4% Posts 117 · Views 15,676 · Avg Likes 378 · Avg Comments 118 · Avg Views 15,676 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 45% 35-44: 4% 13-17: 4% |
Largest: 25-34 (45%); next: 18-24 (45%) |
| Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
| Top Countries |
PAKISTAN (37%) NIGERIA (27%) UNITED STATES (25%) UNITED KINGDOM (10%) SOUTH AFRICA (6%) |
Top regions: PAKISTAN (37%), NIGERIA (27%), UNITED STATES (25%) |
| Platform Engagement | Instagram: 0 avg likes/post · Tiktok: 1,801 avg views/post · Youtube: 13,875 avg views/post | Best reach: Youtube 13,875 avg views; best engagement: Youtube 253 avg likes |
Top Brand Affinities
Warner Music
Mixcloud
Akai
SoundCloud
Airtel
Ableton
Hennessy
Amazon Music
Pro Tools
Jameson
Selfridges
Beats Electronics
| Brand | Category | Score |
|---|---|---|
| Warner Music | 30.74 | |
| Mixcloud | 14.97 | |
| Akai | 12.71 | |
| SoundCloud | 12.30 | |
| Airtel | 11.08 | |
| Ableton | 11.07 | |
| Hennessy | 10.19 | |
| Amazon Music | 9.41 | |
| Pro Tools | 8.34 | |
| Jameson | 8.19 | |
| Selfridges | 7.89 | |
| Beats Electronics | 7.69 | |
| Pioneer | 6.90 | |
| MISSGUIDED | 6.88 | |
| Spotify Music | 6.79 | |
| ASOS | 6.65 | |
| boohoo | 6.61 | |
| JACQUEMUS | 6.51 | |
| CNN | 5.22 | |
| Fenty beauty | 4.92 | |
| Alexander McQueen | 4.82 | |
| Dr. Martens | 4.37 | |
| FashionNova | 4.36 | |
| Loewe | 4.30 | |
| Kodak | 4.21 | |
| Stüssy | 3.87 | |
| Vogue | 3.81 | |
| Monster Beverage | 3.65 | |
| Urban Outfitters | 3.49 | |
| MTV | 3.43 | |
| Timberland | 3.41 | |
| Balenciaga | 3.29 | |
| Coachella | 3.25 | |
| Fendi | 3.22 | |
| Carhartt | 3.05 | |
| Versace | 2.78 | |
| TOM FORD | 2.61 | |
| musical.ly | 2.50 | |
| Adobe | 2.36 | |
| Christian Louboutin | 2.36 | |
| Puma | 2.29 | |
| Burberry | 2.26 | |
| Topshop | 2.26 | |
| FOREX | 2.23 | |
| GIVENCHY | 2.21 | |
| Nokia | 2.19 | |
| H&M | 2.17 | |
| BBC | 2.13 | |
| Louis Vuitton | 2.12 | |
| Gucci | 2.08 |
Official Profiles
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LoginArtist: Tay Iwar
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
