Tay B

Tay B — r&b, funk & soul artist from US.

Cosigned by Lil Baby and having collaborated with the likes of Lil Durk and A Boogie Wit Da Hoodie, Detroit rapper Tay B has emerged as a young star out of one…

Influence: 51.74% Fanbase: 17.40% Trending: 68.90% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Emilio Pucci • 52.55% • Very Strong

As of 2025-09-09

355,751

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:06:51 UTC

Genres

r&b, funk & soulr&b/soulhip-hop & rapcali raphip-hop/rapdetroit hip hopdetroit traphip hoptrap

Biography

Cosigned by Lil Baby and having collaborated with the likes of Lil Durk and A Boogie Wit Da Hoodie, Detroit rapper Tay B has emerged as a young star out of one of America’s most exciting regional scenes over the past few years. After a run of consistent, run-and-gun releases, he was stamped in Detroit history with Skilla Baby’s 2021 regional hit, “Tay B Style,” and has since taken the Midwest and beyond by storm with an unrelenting and deeply energetic style of music, summarized by his tagline “AFLN” (All Facts Lil N-----). Tay B signed with independent label Giant Music in 2022 and is slated to release a deluxe version of his album 4eva In My Bag to kick off 2023.

Top Brand Affinities

Report Date: 2025-09-09

Tay B engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, GERMANY, AUSTRALIA. The fan base skews heavily male (74%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (25,950 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Emilio Pucci, Palm Angels, Spinrilla, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tay B score 4.09% — Very Strong bucket.

Brand: Emilio PucciBrand: Palm AngelsBrand: Spinrilla

Followers:355,751

Engagements:14,568

Rate:4.1%

Posts:149

Avg Likes:14,351

Avg Comments:297

Avg Views:36,062

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 355,751 · Engagements 14,568 · Rate 4.1% Posts 149 · Views 36,062 · Avg Likes 14,351 · Avg Comments 297 · Avg Views 36,062	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 32% 13-17: 7% 35-44: 5%	Largest: 18-24 (55%); next: 25-34 (32%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (84%) GERMANY (4%) AUSTRALIA (3%) NIGERIA (2%) SOUTH AFRICA (2%)	Top regions: UNITED STATES (84%), GERMANY (4%), AUSTRALIA (3%)
Platform Engagement	Instagram: 11,048 avg likes/post · Tiktok: 25,950 avg views/post · Youtube: 10,112 avg views/post	Best reach: Tiktok 25,950 avg views; best engagement: Instagram 11,048 avg likes

Top Brand Affinities

Emilio Pucci

Score: 52.55

Palm Angels

Score: 46.86

Spinrilla

Score: 33.21

Marni

Score: 31.51

Giuseppe Zanotti Design

Score: 21.50

Alexander Wang

Score: 21.11

Alexander McQueen

Score: 20.29

Moncler

Score: 19.08

True Religion

Score: 18.47

Benihana

Score: 15.01

Maybach

Score: 14.46

New Era

Score: 12.80

Brand	Category	Score
Emilio Pucci		52.55
Palm Angels		46.86
Spinrilla		33.21
Marni		31.51
Giuseppe Zanotti Design		21.50
Alexander Wang		21.11
Alexander McQueen		20.29
Moncler		19.08
True Religion		18.47
Benihana		15.01
Maybach		14.46
New Era		12.80
Jean Paul Gaultier		11.18
Coach		10.81
FashionNova		9.99
Amazon Music		9.70
Audemars Piguet		9.49
Armani Exchange		9.41
Steve Madden		9.38
Maison Margiela		9.08
Balenciaga		8.01
Cartier		7.94
Champion		7.50
Lanvin		7.43
Foot Locker		7.39
Versace		7.28
Supreme		7.27
SoundCloud		7.00
Tory Burch		6.78
Hennessy		6.46
Christian Louboutin		6.36
Andis		6.24
Kodak		6.21
Pontiac		6.12
Burberry		5.97
Kappa		5.74
Philips		5.62
Ferragamo		5.56
Dolce & Gabbana		5.55
BALMAIN		5.37
UGG		5.14
GIVENCHY		4.98
Gucci		4.68
Loewe		4.53
Louis Vuitton		4.53
iHeartRadio Music Awards		4.45
TOM FORD		4.43
NORDSTROM		4.33
Urban Outfitters		4.21
ESPN		4.16