Tauren Wells

Tauren Wells

Country: US | Gender: male

Influence: 64.54% Fanbase: 48.96% Trending: 72.33% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Houston Livestock Show and Rodeo • 12.15% • Very Strong

As of 2025-09-12

1,976,416

Social Media Followers

As of 2025-09-12

00:00:00

Hours Airplay

2025-12-07 16:51:50 UTC

Genres

spiritualschristianccmchristian musicworld worship

Biography

Tauren Wells is a celebrated recording artist, multi-instrumentalist and songwriter, with 10 GRAMMY Award nominations, six #1 singles, six GMA Dove Awards, Billboard Music Award nomination, and over 1 Billion global streams to date, who has toured with the iconic likes of Lionel Richie and Mariah Carey. Through his precise artistry, masterful lyrics, and high energy, dance-oriented performances, Tauren uniquely connects his contemporary Christian & Gospel sound with elements of Pop, Hip-Hop and R&B. Tauren debuted his solo music in 2017 with the pop hit “Love Is Action” which held the #1 spot at CHR radio for eight weeks. Soon followed the GRAMMY-nominated and RIAA platinum-certified “Hills and Valleys,” a thought-provoking piano and cello-driven track that found a home on Christian Airplay’s Top 10 for several weeks. In 2018, Tauren released “Known,” the RIAA gold-certified single reached #1 on multiple charts including Christian Airplay and Christian AC Songs, while garnering him a 2019 GRAMMY Award nomination for Best Contemporary Christian Music Performance/Song and Billboard Music Award for Top Christian Song. His recent collaboration with H.E.R., “Hold Us Together,” is nominated for a 2022 GRAMMY Award for Best Contemporary Christian Music Performance/Song, and his album “Citizen of Heaven (Live)” is up for Best Contemporary Christian Music Album. Tauren currently resides in Houston, Texas with his wife and four sons, and continues to lead worship at Lakewood Music.

Tauren Wells Marketing Affinity & Brand Fit Data

Report Date: 2025-09-12

Tauren Wells performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, PHILIPPINES. Audience composition is heavily female (62%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 9,506 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Houston Livestock Show and Rodeo, Chick-fil-A, Ableton, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Tauren Wells is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Tauren Wells score 0.19%Low bucket.
Brand: Houston Livestock Show and RodeoBrand: Chick-fil-ABrand: Ableton
Followers:1,976,416
Engagements:3,730
Rate:0.2%
Posts:6,366
Views:9,506
Avg Likes:3,685
Avg Comments:89
Avg Views:9,506

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,976,416 · Engagements 3,730 · Rate 0.2%
Posts 6,366 · Views 9,506 · Avg Likes 3,685 · Avg Comments 89 · Avg Views 9,506
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 42%
25-34: 36%
35-44: 11%
13-17: 6%
Largest: 18-24 (42%); next: 25-34 (36%)
Gender Split Female: 62%
Male: 38%
Non-binary/Other: 0%
Skews female (62%)
Top Countries UNITED STATES (44%)
BRAZIL (8%)
PHILIPPINES (7%)
KENYA (4%)
SOUTH AFRICA (4%)
Top regions: UNITED STATES (44%), BRAZIL (8%), PHILIPPINES (7%)
Platform Engagement Instagram: 2,257 avg likes/post · Youtube: 9,506 avg views/post Best reach: Youtube 9,506 avg views; best engagement: Instagram 2,257 avg likes

Top Brand Affinities

Houston Livestock Show and Rodeo
Score: 12.15
Chick-fil-A
Score: 11.20
Ableton
Score: 9.36
Pro Tools
Score: 9.22
Rapha
Score: 8.21
Amazon Music
Score: 7.77
T.J. Maxx
Score: 7.61
Verizon
Score: 6.20
American Airlines
Score: 6.09
Macy's
Score: 6.00
Publix
Score: 5.97
Kroger
Score: 5.82
Brand Category Score
Houston Livestock Show and Rodeo 12.15
Chick-fil-A 11.20
Ableton 9.36
Pro Tools 9.22
Rapha 8.21
Amazon Music 7.77
T.J. Maxx 7.61
Verizon 6.20
American Airlines 6.09
Macy's 6.00
Publix 5.97
Kroger 5.82
Target 5.75
OLD NAVY 5.52
iHeartRadio Music Awards 5.28
NORDSTROM 5.20
NBC 4.76
The Home Depot 4.75
Busch 4.60
HomeGoods 4.38
Taco Bell 3.90
Lululemon Athletica 3.69
Walmart 3.61
American Eagle 3.53
ESPN 3.48
Spotify Music 3.09
Abercrombie & Fitch 2.95
Sunnies Studios 2.72
LEGOLAND 2.61
Carhartt 2.42
Costco 2.33
NFL 2.26
Philips 2.24
MTV 2.21
ASOS 2.19
Forever 21 2.15
Amazon 2.12
WWE 2.11
Paramount Pictures 2.09
shein 1.99
Los Angeles Lakers 1.93
FashionNova 1.88
Chipotle Mexican Grill 1.87
Under Armour 1.84
Showtime 1.82
The Olympic Games 1.81
Gymshark 1.77
Starbucks 1.74
Chrysler 1.72
SheInside 1.69

Official Profiles

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Artist: Tauren Wells

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-03-19 02:00 UTC Phil Wickham, Tauren Wells, Jamie MacDonald Legacy Arena at the BJCC Birmingham, United States
2026-03-20 02:00 UTC Phil Wickham, Tauren Wells, Jamie Macdonald Knoxville Civic Auditorium and Coliseum Knoxville, United States
2026-03-20 02:00 UTC Phil Wickham, Tauren Wells, Jamie MacDonald Knoxville Civic Coliseum Knoxville, United States
2026-03-21 02:00 UTC Phil Wickham, Tauren Wells, Jamie MacDonald Landers Center Southaven, United States
2026-03-22 02:00 UTC Phil Wickham, Tauren Wells, Jamie MacDonald Truist Arena Highland Heights, United States
2026-03-28 02:00 UTC Phil Wickham, Tauren Wells Chartway Arena, Ted Constant Convocation Center Norfolk, United States
2026-03-28 02:00 UTC Phil Wickham, Tauren Wells, Jamie Macdonald Chartway Arena Norfolk, United States
2026-03-30 02:00 UTC Phil Wickham, Tauren Wells, Jamie MacDonald Enmarket Arena Savannah, United States
2026-04-16 02:00 UTC Phil Wickham, Tauren Wells, Jamie MacDonald Ford Center Evansville, United States
2026-04-17 02:00 UTC Phil Wickham, Tauren Wells, Jamie MacDonald eastern michigan athletics Ypsilanti, United States
2026-04-17 02:00 UTC Phil Wickham, Tauren Wells George Gervin Gameabove Center Ypsilanti, United States
2026-04-18 02:00 UTC Phil Wickham, Tauren Wells, Jamie Macdonald The Schottenstein Center Columbus, United States
2026-04-18 02:00 UTC Phil Wickham, Tauren Wells, Jamie MacDonald Schottenstein Center Columbus, United States

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