Tate McRae
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-26
7,693,893
Social Media Followers
As of 2025-09-26
00:00:00
Hours Airplay
2025-10-08 16:53:59 UTC
Genres
Biography
With her sophomore album "THINK LATER," Tate McRae has further cemented her status as a pop sensation, debuting at #4 on Billboard’s album chart and amassing over 3.4 billion streams globally. Known for her infectious toplines and captivating performances, Tate's music, highlighted by hits like the 3x Platinum single "greedy," continues to resonate with audiences worldwide, showcasing her unique blend of artistry and authenticity on and off the stage.
Tate McRae resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, CANADA. The demographic is heavily female (86%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 671,580 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Capezio, Sherri Hill, Brandy Melville maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 7,693,893 · Engagements 671,580 · Rate 8.7% Posts 306 · Views 0 · Avg Likes 671,580 · Avg Comments 1,869 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 50% 25-34: 33% 13-17: 11% 35-44: 4% |
Largest: 18-24 (50%); next: 25-34 (33%) |
| Gender Split |
Female: 86% Male: 14% Non-binary/Other: 0% |
Skews female (86%) |
| Top Countries |
UNITED STATES (50%) UNITED KINGDOM (6%) CANADA (5%) AUSTRALIA (4%) MEXICO (2%) |
Top regions: UNITED STATES (50%), UNITED KINGDOM (6%), CANADA (5%) |
| Platform Engagement | Instagram: 671,580 avg likes/post | best engagement: Instagram 671,580 avg likes |
Top Brand Affinities
Capezio
Sherri Hill
Brandy Melville
Barbie
JACQUEMUS
Free People
Steve Madden
Coach
ULTA Beauty
American Eagle
Pull&Bear
Verizon
| Brand | Category | Score |
|---|---|---|
| Capezio | 65.35 | |
| Sherri Hill | 24.36 | |
| Brandy Melville | 13.86 | |
| Barbie | 8.86 | |
| JACQUEMUS | 6.39 | |
| Free People | 6.27 | |
| Steve Madden | 6.07 | |
| Coach | 5.56 | |
| ULTA Beauty | 5.36 | |
| American Eagle | 5.09 | |
| Pull&Bear | 5.07 | |
| Verizon | 4.79 | |
| Urban Outfitters | 4.60 | |
| Abercrombie & Fitch | 4.27 | |
| Gillette | 4.14 | |
| Margaritaville | 4.14 | |
| Bershka | 3.78 | |
| Lululemon Athletica | 3.49 | |
| OLD NAVY | 3.38 | |
| shein | 3.30 | |
| Lollapalooza | 3.00 | |
| Target | 2.98 | |
| Forever 21 | 2.94 | |
| Dr. Martens | 2.74 | |
| SheInside | 2.72 | |
| Busch | 2.67 | |
| Coachella | 2.65 | |
| GAP | 2.58 | |
| Gymshark | 2.51 | |
| Walmart | 2.42 | |
| Polo Ralph Lauren | 2.36 | |
| Kylie Cosmetics | 2.34 | |
| MTV | 2.27 | |
| ASOS | 2.24 | |
| Nickelodeon | 2.23 | |
| Hollister Co | 2.22 | |
| Chrysler | 2.21 | |
| Victoria's Secret | 2.18 | |
| Paramount Pictures | 2.09 | |
| Yves Saint Laurent | 2.04 | |
| Sunnies Studios | 2.03 | |
| Primark | 2.01 | |
| FashionNova | 2.00 | |
| CBS Television Studios | 1.98 | |
| Michael Kors | 1.91 | |
| Walt Disney | 1.84 | |
| CBS | 1.82 | |
| Fenty beauty | 1.76 | |
| Budweiser | 1.76 | |
| Showtime | 1.68 |
Official Profiles
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LoginArtist: Tate McRae
The map shows every radio station that aired Tate McRae today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-25)
Total: 58,914,878
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
54,727,830 | 92.89% |
| [+] |
Pandora |
2,068,551 | 3.51% |
| [+] |
Last.fm |
1,997,274 | 3.39% |
| [+] |
Yandex |
81,552 | 0.14% |
| [+] |
Jiosaavn |
39,671 | 0.07% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-09-26)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-09-26 01:23:05 | What I Want | Mega Hits | Lisbon, PT | 177 |
| 2025-09-26 01:22:28 | What I Want | KDWB | Minneapolis, MN, US | 170 |
| 2025-09-26 01:22:19 | Greedy | Radio ABC | Randers, DK | 125 |
| 2025-09-26 01:21:30 | Just Keep Watching (From F1® The Movie) | FAJN radio | Prague, CZ | 136 |
| 2025-09-26 01:20:50 | Just Keep Watching (From F1® The Movie) | NRJ [Sachsen] | Dresden, DE | 139 |
| 2025-09-26 01:20:44 | Revolving door | 103.7 KISS FM | Milwaukee, WI, US | 175 |
| 2025-09-26 01:20:21 | What I Want | Mix 106.5 FM | Baltimore, MD, US | 177 |
| 2025-09-26 01:20:17 | Greedy | CING-FM [Fresh 95.3 FM] | Hamilton, ON, CA | 3 |
| 2025-09-26 01:19:54 | What I Want | WRVW | Nashville, TS, US | 171 |
| 2025-09-26 01:19:35 | What I Want | 94.8 DJFM | Surabaya, ID | 181 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
