Tate McRae
Genres
popdance poppoppost-teen popalternativealt zelectronicelectropop
Influential: 79.77%
Fanbase: 70.71%
Trending: 84.30%
Report Date: 2025-08-11
0
Total Streams
26,459,841
Social Media Followers
00:00:00
Hours Airplay
Scores
Score: DMDB 79.77% |
Fanbase 70.71% |
Trending 84.30% |
CAREER STAGE: SUPERSTAR
Biography
Tate McRae is a triple threat singer, songwriter, and dancer with over 10.8 billion career streams and numerous #1 Top 40 hits. Recognized as Artist Of The Year at the 2024 JUNO Awards, Tate has also earned nominations for prestigious accolades like the MTV VMAs and Billboard Music Awards. Her chart-topping singles, including the RIAA certified 4x Platinum hit "you broke me first," and her debut album "i used to think i could fly," which landed at #1 on Spotify’s Global Top Albums Debut Chart, have solidified her pop stardom worldwide.
With her sophomore album "THINK LATER," Tate McRae has further cemented her status as a pop sensation, debuting at #4 on Billboard’s album chart and amassing over 3.4 billion streams globally. Known for her infectious toplines and captivating performances, Tate's music, highlighted by hits like the 3x Platinum single "greedy," continues to resonate with audiences worldwide, showcasing her unique blend of artistry and authenticity on and off the stage.
With her sophomore album "THINK LATER," Tate McRae has further cemented her status as a pop sensation, debuting at #4 on Billboard’s album chart and amassing over 3.4 billion streams globally. Known for her infectious toplines and captivating performances, Tate's music, highlighted by hits like the 3x Platinum single "greedy," continues to resonate with audiences worldwide, showcasing her unique blend of artistry and authenticity on and off the stage.
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Report Date: 2025-08-11
Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection.
Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during
viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Tate McRae score
4.78% — Very Strong bucket.
Brand: Capezio
Brand: Sherri Hill
Brand: Brandy Melville
Followers:26,459,841
Engagements:1,263,708
Rate:4.8%
Posts:2,168
Views:3,882,382
Avg Likes:1,236,134
Avg Comments:3,805
Avg Views:3,882,382
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 26,459,841 · Engagements 1,263,708 · Rate 4.8% Posts 2,168 · Views 3,882,382 · Avg Likes 1,236,134 · Avg Comments 3,805 · Avg Views 3,882,382 |
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality. |
| Age Breakdown |
18-24: 61% 25-34: 18% 13-17: 17% 35-44: 3% |
Largest: 18-24 (61%); next: 25-34 (18%) |
| Gender Split |
Female: 75% Male: 25% Non-binary/Other: 0% |
Skews female (75%) |
| Top Countries |
UNITED STATES (33%) UNITED KINGDOM (6%) INDIA (5%) CANADA (5%) PHILIPPINES (4%) |
Top regions: UNITED STATES (33%), UNITED KINGDOM (6%), INDIA (5%) |
| Platform Engagement | Instagram: 764,343 avg likes/post · Tiktok: 3,800,000 avg views/post · Youtube: 82,382 avg views/post | Best reach: Tiktok 3,800,000 avg views; best engagement: Instagram 764,343 avg likes |
Top Brand Affinities
Capezio
Apparel & Fashion
Score: 68.13
Sherri Hill
Apparel & Fashion
Score: 22.66
Brandy Melville
Apparel & Fashion
Score: 10.30
Barbie
Toys & Games
Score: 8.85
JACQUEMUS
Apparel & Fashion
Score: 6.39
Steve Madden
Apparel & Fashion
Score: 6.07
American Eagle
Apparel & Fashion
Score: 5.93
Coach
Accessories (Bags, Eyewear, Etc.)
Score: 5.56
ULTA Beauty
Beauty & Personal Care
Score: 5.36
Pull&Bear
Apparel & Fashion
Score: 5.07
Verizon
Telecom & Internet Services
Score: 4.79
Urban Outfitters
Apparel & Fashion
Score: 4.61
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
| Capezio | Apparel & Fashion | 68.13 |
| Sherri Hill | Apparel & Fashion | 22.66 |
| Brandy Melville | Apparel & Fashion | 10.30 |
| Barbie | Toys & Games | 8.85 |
| JACQUEMUS | Apparel & Fashion | 6.39 |
| Steve Madden | Apparel & Fashion | 6.07 |
| American Eagle | Apparel & Fashion | 5.93 |
| Coach | Accessories (Bags, Eyewear, Etc.) | 5.56 |
| ULTA Beauty | Beauty & Personal Care | 5.36 |
| Pull&Bear | Apparel & Fashion | 5.07 |
| Verizon | Telecom & Internet Services | 4.79 |
| Urban Outfitters | Apparel & Fashion | 4.61 |
| Abercrombie & Fitch | Apparel & Fashion | 4.27 |
| Gillette | Beauty & Personal Care | 4.14 |
| Lululemon Athletica | Apparel & Fashion | 4.00 |
| Busch | Beverages | 3.82 |
| Bershka | Apparel & Fashion | 3.78 |
| Sunnies Studios | Apparel & Fashion | 3.65 |
| Fenty beauty | Beauty & Personal Care | 3.57 |
| OLD NAVY | Apparel & Fashion | 3.36 |
| NBC | Entertainment & Media | 2.89 |
| shein | Apparel & Fashion | 2.79 |
| Coachella | Apparel & Fashion | 2.71 |
| Target | Apparel | 2.68 |
| Forever 21 | Apparel & Fashion | 2.65 |
| GAP | Apparel & Fashion | 2.58 |
| Sephora | Beauty & Personal Care | 2.54 |
| Lollapalooza | Entertainment | 2.44 |
| Chrysler | Automotive | 2.43 |
| H&M | Apparel & Fashion | 2.39 |
| Polo Ralph Lauren | Apparel & Fashion | 2.36 |
| Kylie Cosmetics | Beauty & Personal Care | 2.34 |
| MTV | Entertainment | 2.27 |
| SheInside | Apparel & Fashion | 2.19 |
| Walmart | E-commerce & Marketplaces | 2.17 |
| New Balance | Footwear | 2.16 |
| Nickelodeon | Entertainment | 2.14 |
| Paramount Pictures | Entertainment | 2.09 |
| Victoria's Secret | Apparel & Fashion | 2.09 |
| Yves Saint Laurent | Apparel & Fashion | 2.04 |
| Anastasia Beverly Hills | Beauty & Personal Care | 1.99 |
| Walt Disney | Entertainment | 1.97 |
| Universal | Entertainment | 1.96 |
| Vogue | Apparel & Fashion | 1.92 |
| Michael Kors | Apparel & Fashion | 1.91 |
| ASOS | Apparel & Fashion | 1.89 |
| Levi's | Apparel & Fashion | 1.83 |
| CBS Television Studios | Entertainment & Media | 1.82 |
| Budweiser | Beverages | 1.76 |
| Tarte Cosmetics | Beauty & Personal Care | 1.70 |
Total Streams (2025-08-23)
Total: 0 — Est. Royalty: $0.00
| Platform | Total | Royalty ($) | % | |
|---|---|---|---|---|
| [+] |
Anghami |
0 | 0.00 | 0.00% |
| [+] |
Audiomack |
0 | 0.00 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00 | 0.00% |
| [+] |
Last.fm |
0 | 0.00 | 0.00% |
| [+] |
Pandora |
0 | 0.00 | 0.00% |
| [+] |
Spotify |
0 | 0.00 | 0.00% |
| [+] |
Tidal |
0 | 0.00 | 0.00% |
| [+] |
Yandex |
0 | 0.00 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00 | 0.00% |
Radio Spins (2025-08-23)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-08-22)
| Platform | % |
|---|---|
| No data. | |
Daily Report: 2025-08-21 ? 2025-08-22
Streams: 0 ? 0 (+0.00%)
Royalties: $0.00 ? $0.00 (+0.00)
Audience Growth (followers)
| Platform | 2025-08-21 | 2025-08-22 | Change |
|---|
Popularity Change (%)
| Platform | 2025-08-21 | 2025-08-22 | Change |
|---|---|---|---|
| Spotify | 0.00% | 0.00% | +0.00% |
| Tidal | 0.00% | 0.00% | +0.00% |
Streaming Audience Growth
| Platform | 2025-08-21 | 2025-08-22 | Change |
|---|---|---|---|
| Lastfm | 0 | 0 | +0 |
| Pandora | 0 | 0 | +0 |
| Spotify | 0 | 0 | +0 |
| Anghami | 0 | 0 | +0 |
| Jiosaavn | 0 | 0 | +0 |
| Yandex | 0 | 0 | +0 |
Radio Airplay Change (min)
| Song | 2025-08-21 | 2025-08-22 | Change |
|---|---|---|---|
| 04e82e60-630f-4a6a-82db-14b272a12e35 | 0.00 | 2.67 | +2.67 |
| 1d7e0080-c4a3-44f1-8841-3e601efacae5 | 0.00 | 48.73 | +48.73 |
| Revolving door | 0.00 | 37.25 | +37.25 |
| 4f1f53e8-0b67-47ba-92b6-4fc91f2f0ea1 | 0.00 | 0.35 | +0.35 |
| 84fb0cec-d6f2-400a-8cf1-9613af317d62 | 0.00 | 3.53 | +3.53 |
| ad130fe8-850e-4915-bfbb-e3f526ecdaf0 | 0.00 | 2.98 | +2.98 |
| b6f84b8f-7a6b-4da6-89e1-7d03c8a0681d | 0.00 | 79.08 | +79.08 |
| c45d1567-7cd2-4f1b-afe6-ee3d117d6dfe | 0.00 | 6.75 | +6.75 |
| cc5019d4-cbb7-45c3-9022-b16353cb182d | 0.00 | 11.20 | +11.20 |
| d4101e5d-9437-474d-bf56-1438e62d8dd0 | 0.00 | 2.60 | +2.60 |
Streams & Royalties
| Metric | 2025-08-21 | 2025-08-22 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |