Tasha & Tracie

Tasha & Tracie — hip-hop & rap artist from BR.

Irmãs gêmeas, Tasha e Tracie Okereke são Rappers,selectas,estilistas e criadoras do movimento “itfavela” .Começaram com o blog Expensive $hit em 2014,são…

Influence: 55.27% Fanbase: 33.21% Trending: 66.30% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Tim • 138.52% • Very Strong

As of 2025-09-09

1,054,368

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:03:05 UTC

Genres

hip-hop & raphip-hop/rapbrazilian hip hoprap feminino nacionalcontemporary hip hophip hoptrap

Biography

Irmãs gêmeas, Tasha e Tracie Okereke são Rappers,selectas,estilistas e criadoras do movimento “itfavela” .Começaram com o blog Expensive $hit em 2014,são artistas independentes e integrantes do selo Ehxis studio da qual Tasha é sócia e fundadora.

Top Brand Affinities

Report Date: 2025-09-09

Tasha & Tracie draws 25-34 & 18-24 audiences and holds attention in BRAZIL, UNITED STATES, PORTUGAL. The skew is heavily female (58%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Instagram at 67,705 avg likes per post, with Instagram sustaining the conversation. Audience adjacency to Tim, OSGEMEOS, FARM RIO makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tasha & Tracie score 6.42% — Very Strong bucket.

Brand: TimBrand: OSGEMEOSBrand: FARM RIO

Followers:1,054,368

Engagements:67,705

Rate:6.4%

Posts:1,997

Avg Likes:67,705

Avg Comments:327

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,054,368 · Engagements 67,705 · Rate 6.4% Posts 1,997 · Views 0 · Avg Likes 67,705 · Avg Comments 327 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 51% 18-24: 35% 35-44: 8% 13-17: 4%	Largest: 25-34 (51%); next: 18-24 (35%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	BRAZIL (97%) UNITED STATES (1%) PORTUGAL (0%) SPAIN (0%) UNITED KINGDOM (0%)	Top regions: BRAZIL (97%), UNITED STATES (1%), PORTUGAL (0%)
Platform Engagement	Instagram: 67,705 avg likes/post	best engagement: Instagram 67,705 avg likes

Top Brand Affinities

Tim

Score: 138.52

OSGEMEOS

Score: 74.23

FARM RIO

Score: 26.09

Lojas Renner

Score: 22.83

Hering

Score: 20.58

Lollapalooza

Score: 17.12

Riachuelo

Score: 15.68

Sarar

Score: 13.32

Boticario

Score: 12.04

Itaipava

Score: 11.51

Banco Bradesco

Score: 9.49

Eudora

Score: 7.95

Brand	Category	Score
Tim		138.52
OSGEMEOS		74.23
FARM RIO		26.09
Lojas Renner		22.83
Hering		20.58
Lollapalooza		17.12
Riachuelo		15.68
Sarar		13.32
Boticario		12.04
Itaipava		11.51
Banco Bradesco		9.49
Eudora		7.95
Amstel		7.58
Havaianas		7.15
Arezzo		7.00
Budweiser		6.55
MATTEL		5.46
Oakley		4.82
Moda Praia		4.44
Lacoste		4.11
Mitsubishi		4.06
Heineken		3.78
Spotify Music		3.56
Mary Kay		3.52
ABC		3.33
SoundCloud		2.99
Avon		2.91
shein		2.82
Fenty beauty		2.66
Make Up For Ever		2.52
SheInside		2.37
ASICS		2.06
Carrefour		2.03
Pandora		1.85
Vogue		1.85
Sneakerhead		1.84
Tinder		1.80
Forever 21		1.67
NBA		1.59
CBS Television Studios		1.56
Red Bull		1.53
Nike		1.51
Converse		1.47
DC Entertainment		1.45
Beats Electronics		1.45
CBS		1.38
Adidas		1.33
Sephora		1.28
Tommy Hilfiger		1.22
Supreme		1.18