Tarrus Riley

Tarrus Riley

Country: US | Gender: male

Influence: 62.23% Fanbase: 49.88% Trending: 68.41% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

The House of Marley • 136.02% • Very Strong

As of 2025-09-21

1,385,494

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-07 11:48:27 UTC

Genres

rocklovers rockreggaedancehallreggaemodern reggaeroots reggaeamericanjawaiian

Biography

One of the more prominent of the second generation of Jamaican roots reggae singers, Tarrus Riley made a bold entrance onto the music scene in the mid-2000s with albums like Challenges and Parables, the latter of which included the Sly & Robbie-aided hit "She's Royal." The son of veteran singer and former Uniques and Techniques member Jimmy Riley, Tarrus' music embraces contemporary sounds while remaining tied to the country's roots traditions as well as Rastafarianism. While continuing to rack up hits and awards, he maintained a focus on incorporating Black history into his music on tracks like 2011's "Shaka Zulu Pickney" and launching the youth education initiative, the Tarrus Riley Freedom Writers Competition. Riley's success continued throughout the 2010s with albums like Love Situation and a prolific run of singles. He returned to album work in 2020 with Healing.

Riley was born in the Bronx, New York, but raised in Jamaica. Like his father, he has a sweet, nuanced, tenor vocal style, although his first connection with the Jamaican music scene was as a DJ (under the name Taurus). Riley taught himself to play keyboards and several percussion instruments and began writing his own songs, many of which had strong Rastafarian and consciousness-leaning themes. His first album, Challenges, was produced by the great Jamaican saxophonist Dean Fraser and released on Yaman Records. It yielded a couple of big reggae chart hits, including the song "Larger Than Life." Fraser also produced 14 of the 15 tracks (the other was produced by Chris Chin) on Riley's sophomore effort, Parables, which appeared in 2006 from VP Records and featured the legendary rhythm section of Sly Dunbar and Robbie Shakespeare. It too generated a big single in "She's Royal." Over the next several years, his music racked up several awards including the 2007 Jamaica Observer Artiste of the Year, and an impressive four Reggae Academy Awards in 2008. The following year, his third album, Contagious, yielded yet more hits with "Good Girl Gone Bad" featuring Konshens and a cover of Robin Thicke's "Superman."

Meanwhile, Riley continued to engage with his African roots with tracks like "Shaka Zulu Pickney" from the 2011 Nyabinghi Riddim compilation. Regular tours throughout Europe helped expand his audience in the front half of the 2010s and he enjoyed a particularly prolific streak with Mecoustic (2012), To the Limit (2013), and Love Situation (2014). At this point, he shifted to a steady stream of singles, putting out tracks like "Feel Free," "Haunted," and "B.L.E.M." Finally, in 2020, Riley returned to the album format with Healing, his first full-length in six years. ~ Steve Leggett & Timothy Monger, Rovi

Tarrus Riley Marketing Affinity & Brand Fit Data

Report Date: 2025-09-21

Tarrus Riley has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, KENYA, JAMAICA. A heavily male (61%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 12,914 avg views per post, and Instagram keeps engagement compounding. Audience overlap with The House of Marley, Amazon Music, Mixcloud signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Tarrus Riley score 0.19%Low bucket.
Brand: The House of MarleyBrand: Amazon MusicBrand: Mixcloud
Followers:1,385,494
Engagements:2,685
Rate:0.2%
Posts:4,095
Views:12,914
Avg Likes:2,664
Avg Comments:95
Avg Views:12,914

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,385,494 · Engagements 2,685 · Rate 0.2%
Posts 4,095 · Views 12,914 · Avg Likes 2,664 · Avg Comments 95 · Avg Views 12,914
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 49%
18-24: 38%
35-44: 8%
13-17: 3%
Largest: 25-34 (49%); next: 18-24 (38%)
Gender Split Female: 39%
Male: 61%
Non-binary/Other: 0%
Skews male (61%)
Top Countries UNITED STATES (24%)
KENYA (21%)
JAMAICA (11%)
UNITED KINGDOM (5%)
GHANA (4%)
Top regions: UNITED STATES (24%), KENYA (21%), JAMAICA (11%)
Platform Engagement Instagram: 2,288 avg likes/post · Youtube: 12,914 avg views/post Best reach: Youtube 12,914 avg views; best engagement: Instagram 2,288 avg likes

Top Brand Affinities

The House of Marley
Score: 136.02
Amazon Music
Score: 23.10
Mixcloud
Score: 17.33
Hennessy
Score: 9.82
Clarks
Score: 9.02
Pioneer
Score: 7.49
iHeartRadio Music Awards
Score: 6.39
Margaritaville
Score: 5.77
boohoo
Score: 5.44
SoundCloud
Score: 4.63
Bacardi
Score: 4.28
Campari
Score: 3.94
Brand Category Score
The House of Marley 136.02
Amazon Music 23.10
Mixcloud 17.33
Hennessy 9.82
Clarks 9.02
Pioneer 7.49
iHeartRadio Music Awards 6.39
Margaritaville 5.77
boohoo 5.44
SoundCloud 4.63
Bacardi 4.28
Campari 3.94
FashionNova 3.66
Smirnoff 3.63
Paramount Pictures 3.34
ASOS 3.18
Kodak 3.18
MTV 3.03
Spotify Music 2.96
NBC 2.83
SheInside 2.51
Beats Electronics 2.47
BBC 2.44
Primark 2.09
NBA 2.08
Heineken 2.00
Versace 2.00
Guinness 1.97
Timberland 1.97
Fenty beauty 1.88
Gymshark 1.76
Crocs 1.69
Sneakerhead 1.55
Pandora 1.55
New Balance 1.54
Polo Ralph Lauren 1.51
H&M 1.50
KFC 1.45
NFL 1.39
Paypal 1.37
The Olympic Games 1.36
Porsche 1.35
Los Angeles Lakers 1.34
Forever 21 1.30
Bentley 1.27
Reebok 1.26
CBS 1.23
Gucci 1.23
Amazon 1.23
Rolex 1.21

Official Profiles

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Artist: Tarrus Riley

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams (2025-09-21)

Total: 3,079,912

PLATFORM TOTAL %
Audiomack Audiomack 1,763,149 57.25%
Spotify Spotify 1,023,009 33.22%
Pandora Pandora 149,308 4.85%
Last.fm Last.fm 143,836 4.67%
Yandex Yandex 610 0.02%
Anghami Anghami 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

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