Tanya Stephens

Tanya Stephens — rock artist from JM.

Tanya Stephens (born Vivienne Stephenson on July 2, 1973) was one of the most promising female reggae artists to emerge in the late '90s. Stephens caught her…

Influence: 57.80% Fanbase: 31.42% Trending: 70.99% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 26.03% • Very Strong

As of 2025-09-09

195,710

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:02:56 UTC

Genres

rocklovers rockreggaedancehallold school dancehallreggaemodern reggaereggae fusion

Biography

Tanya Stephens (born Vivienne Stephenson on July 2, 1973) was one of the most promising female reggae artists to emerge in the late '90s. Stephens caught her big break in 1996, when her ladies anthem, "Yuh Nuh Ready fi Dis Yet," caused quite a stir (later spotlighted on the Reggae Gold 1997 compilation), as she soon after began working with such acclaimed producers as Barry O'Hare, Bobby "Digital" Dixon, Harvel "Gadaffi" Hart, and Dave and Tony Kelly. Future singles followed, including "Draw fi Mi Finger," "Freaky Type," and "Cry and Bawl," as well as the full-length releases Too Hype in 1997 and Ruff Rider a year later (Stephens also contributed backing vocals on Garnett Silk's 1998 release Journey). She then moved to Sweden and began recording a series of alternative rock tracks. Unhappy with her new direction, she returned to reggae in 2004 with Gangsta Blues and its big hit single "Boom Wuk." The ambitious Rebelution appeared in 2006 with female empowerment as its focus. ~ Greg Prato, Rovi

Top Brand Affinities

Report Date: 2025-09-09

Tanya Stephens commands interest from 25-34 & 18-24 audiences in UNITED STATES, JAMAICA, UNITED KINGDOM. With a heavily female (58%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (19,246 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with Mixcloud, Amazon Music, Clarks points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tanya Stephens score 0.35% — Low bucket.

Brand: MixcloudBrand: Amazon MusicBrand: Clarks

Followers:195,710

Engagements:681

Rate:0.3%

Posts:4,100

Avg Likes:657

Avg Comments:78

Avg Views:19,246

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 195,710 · Engagements 681 · Rate 0.3% Posts 4,100 · Views 19,246 · Avg Likes 657 · Avg Comments 78 · Avg Views 19,246	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 36% 35-44: 13% 45-64: 3%	Largest: 25-34 (45%); next: 18-24 (36%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	UNITED STATES (28%) JAMAICA (12%) UNITED KINGDOM (8%) CANADA (6%) FRANCE (5%)	Top regions: UNITED STATES (28%), JAMAICA (12%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 286 avg likes/post · Youtube: 19,246 avg views/post	Best reach: Youtube 19,246 avg views; best engagement: Youtube 371 avg likes

Top Brand Affinities

Mixcloud

Score: 26.03

Amazon Music

Score: 15.94

Clarks

Score: 15.39

Hennessey

Score: 13.73

Shea Moisture

Score: 12.95

Hennessy

Score: 12.32

Margaritaville

Score: 10.31

Pioneer

Score: 7.49

SoundCloud

Score: 6.76

iHeartRadio Music Awards

Score: 6.59

Campari

Score: 4.92

CNN

Score: 4.74

Brand	Category	Score
Mixcloud		26.03
Amazon Music		15.94
Clarks		15.39
Hennessey		13.73
Shea Moisture		12.95
Hennessy		12.32
Margaritaville		10.31
Pioneer		7.49
SoundCloud		6.76
iHeartRadio Music Awards		6.59
Campari		4.92
CNN		4.74
Spotify Music		4.53
Iberostar Hotels & Resorts		4.52
FashionNova		4.26
Smirnoff		3.79
Beats Electronics		3.77
NBC		3.51
MTV		3.50
Guinness		3.49
Fenty beauty		3.43
Paramount Pictures		3.06
The Olympic Games		2.89
NBA		2.52
ASOS		2.42
Timberland		2.28
Target		2.24
Pandora		2.08
musical.ly		2.05
Los Angeles Lakers		1.98
Sephora		1.98
BBC		1.89
Amazon		1.87
Puma		1.87
Airbnb		1.83
Fendi		1.73
NFL		1.70
shein		1.68
Red Bull		1.54
Herbalife		1.49
Paypal		1.48
Heineken		1.42
SheInside		1.41
Sneakerhead		1.40
Pepsi		1.40
Polo Ralph Lauren		1.37
Versace		1.37
KFC		1.36
Forever 21		1.32
H&M		1.30