Tanya Chua

Tanya Chua — pop artist from SG.

Singaporean singer Tanya Chua became a star throughout much of Asia around the turn of the century with a combination of Mandarin- and English-language albums.…

Influence: 54.95% Fanbase: 35.60% Trending: 64.62% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Singapore Airlines • 15.16% • Very Strong

As of 2025-09-08

402,652

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:04:31 UTC

Genres

popsingaporean popmandopopchinese indieasiansingaporean mandopopfolk & traditionalsingaporean singer-songwritertaiwan singer-songwriter

Biography

Singaporean singer Tanya Chua became a star throughout much of Asia around the turn of the century with a combination of Mandarin- and English-language albums. Born in Singapore on January 28, 1975, the multilingual singer made her recording debut in 1997 with the English-language album Bored. The following year she became the first Singaporean to win the Asia Song Festival and was offered a recording contract with Universal Music Taiwan. Her Mandarin-language debut, Breathe (1999), was well received critically but didn't propel her to stardom as expected. Stardom, particularly in Taiwan, came several years later when she switched to Warner Music and changed her style, resulting in Stranger (2003), her popular breakthrough. ~ Jason Birchmeier, Rovi

Top Brand Affinities

Report Date: 2025-09-08

Tanya Chua stands out with 18-24 & 25-34 audiences across TAIWAN, MALAYSIA, HONG KONG SAR CHINA. The profile is male-leaning (51%), and content lands hardest on Youtube, where posts average 295,149 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Singapore Airlines, GENTLE MONSTER, Summit Entertainment, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Tanya Chua a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tanya Chua score 1.36% — Moderate bucket.

Brand: Singapore AirlinesBrand: GENTLE MONSTERBrand: Summit Entertainment

Followers:402,652

Engagements:5,484

Rate:1.4%

Posts:1,178

Avg Likes:5,394

Avg Comments:131

Avg Views:295,149

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 402,652 · Engagements 5,484 · Rate 1.4% Posts 1,178 · Views 295,149 · Avg Likes 5,394 · Avg Comments 131 · Avg Views 295,149	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 32% 13-17: 7% 35-44: 6%	Largest: 18-24 (54%); next: 25-34 (32%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	TAIWAN (57%) MALAYSIA (10%) HONG KONG SAR CHINA (8%) UNITED STATES (6%) SINGAPORE (4%)	Top regions: TAIWAN (57%), MALAYSIA (10%), HONG KONG SAR CHINA (8%)
Platform Engagement	Instagram: 3,689 avg likes/post · Youtube: 295,149 avg views/post	Best reach: Youtube 295,149 avg views; best engagement: Instagram 3,689 avg likes

Top Brand Affinities

Singapore Airlines

Score: 15.16

GENTLE MONSTER

Score: 12.43

Summit Entertainment

Score: 10.22

Paul Smith

Score: 10.14

7-Eleven

Score: 9.18

Shake Shack

Score: 7.27

Dyson

Score: 6.62

T.G.I. Friday's

Score: 6.46

UNIQLO

Score: 6.28

Loewe

Score: 5.55

Coach

Score: 5.48

Innisfree

Score: 5.47

Brand	Category	Score
Singapore Airlines		15.16
GENTLE MONSTER		12.43
Summit Entertainment		10.22
Paul Smith		10.14
7-Eleven		9.18
Shake Shack		7.27
Dyson		6.62
T.G.I. Friday's		6.46
UNIQLO		6.28
Loewe		5.55
Coach		5.48
Innisfree		5.47
Costco		4.85
Longchamp		4.76
Gundam		4.40
Snoopy And The Peanuts Gang		4.33
UberEATS		4.18
Pokemon Go		3.83
Lego		3.69
Leica		3.64
Fujifilm		3.60
Petronas		3.45
New Balance		3.40
Hermès		3.06
GAP		3.03
LEGOLAND		2.90
Starbucks		2.90
Montblanc		2.86
Airbnb		2.83
Timberland		2.70
Bulgari		2.69
Stüssy		2.69
Tiffany		2.60
IKEA		2.46
KENZO		2.46
McDonald's		2.44
Chanel		2.41
Yves Saint Laurent		2.24
Fendi		2.24
Christian Dior		2.21
Tiffany & Co		2.12
Kodak		2.08
KitKat		2.07
Dr. Martens		2.02
Louis Vuitton		1.92
Cartier		1.91
Transformers		1.90
KFC		1.88
Balenciaga		1.85
Supreme		1.84