Tantrum Desire

Tantrum Desire — electronic artist from GB.

Jay Faleye otherwise known as Tantrum Desire, is an electronic producer/DJ from London, UK. His love and passion for Drum & Bass music escalated since the…

Influence: 53.63% Fanbase: 30.07% Trending: 65.41% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 115.51% • Very Strong

As of 2025-09-09

31,215

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:52:58 UTC

Genres

electronicdancedrum and bassjump upelectronicdrum & bass

Biography

Jay Faleye otherwise known as Tantrum Desire, is an electronic producer/DJ from London, UK. His love and passion for Drum & Bass music escalated since the early 2000s and has remained strong ever since.

In late 2006, Tantrum Desire released tracks such as “Dreamscape” on Heavyweight Records. His music attracted many peers which followed onto DJ’ing at residential clubs in London, also receiving air time support from BBC Radio 1 & 1xtra. By late 2007, he was then picked up by Drumsound & Bassline Smith and signed to their very own Technique Recordings.

Since then, the Londoner has had many releases leading up to his successful worldwide anthem "Reach" in 2011. An explosive single hitting over a million views on YouTube, holding the Number 1 spot on Beatport for over a month and being one of the most rotated singles in the Drum & Bass scene.

In early 2015, Tantrum Desire released his single "Oblivion" featuring vocals from Solah, selected as one of UKF’s Top tracks of the year, taken from his debut album “Diversified” which was then released in the summer on 2015. The LP went in the Top 10 release charts on Beatport and was nominated Best Album at the Bass Music Awards sponsored by Sony.

The future is bright for the fact that Tantrum Desire has become one of the most exciting production outfits to date, with the fire to innovate and take things to the next level.

Top Brand Affinities

Report Date: 2025-09-09

Tantrum Desire indexes high with fans in the 25-34 range in UNITED STATES, UNITED KINGDOM, CZECHIA. The skew is heavily male (84%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 646 avg views per post; Youtube rounds out day-to-day engagement. The brand graph leans toward Mixcloud, Pioneer, Ableton, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Tantrum Desire when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tantrum Desire score 0.13% — Low bucket.

Brand: MixcloudBrand: PioneerBrand: Ableton

Followers:31,215

Engagements:42

Rate:0.1%

Posts:105

Avg Likes:38

Avg Comments:27

Avg Views:646

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 31,215 · Engagements 42 · Rate 0.1% Posts 105 · Views 646 · Avg Likes 38 · Avg Comments 27 · Avg Views 646	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 40% 35-44: 12% 13-17: 2%	Largest: 25-34 (44%); next: 18-24 (40%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	UNITED STATES (17%) UNITED KINGDOM (14%) CZECHIA (10%) RUSSIA (7%) GERMANY (6%)	Top regions: UNITED STATES (17%), UNITED KINGDOM (14%), CZECHIA (10%)
Platform Engagement	Instagram: 0 avg likes/post · Youtube: 646 avg views/post	Best reach: Youtube 646 avg views; best engagement: Youtube 38 avg likes

Top Brand Affinities

Mixcloud

Score: 115.51

Pioneer

Score: 66.84

Ableton

Score: 51.03

Phase One

Score: 45.21

Akai

Score: 25.57

SoundCloud

Score: 22.93

MOOG

Score: 21.87

Trancefamily

Score: 21.25

Sennheiser

Score: 20.07

Vauxhall

Score: 15.72

DC Shoes

Score: 10.50

Tomorrowland

Score: 9.87

Brand	Category	Score
Mixcloud		115.51
Pioneer		66.84
Ableton		51.03
Phase One		45.21
Akai		25.57
SoundCloud		22.93
MOOG		21.87
Trancefamily		21.25
Sennheiser		20.07
Vauxhall		15.72
DC Shoes		10.50
Tomorrowland		9.87
Beats Electronics		9.65
Pro Tools		9.05
Amazon Music		8.25
Jagermeister		7.61
Spotify Music		5.76
Counter-Strike		5.35
Warner Bros		5.26
Pilsner Urquell		4.80
Sega		4.15
Fallout		3.68
Matrix		3.66
Chrysler		3.58
Mortal Kombat		3.50
Jack Daniels		3.20
BBC		3.12
Red Bull		3.11
Vans		3.09
Stüssy		2.99
Comedy Central		2.75
Tesco		2.73
Emporium		2.54
Monster Beverage		2.52
Heineken		2.46
Coachella		2.44
Star Wars		2.30
Carhartt		2.27
Lush		2.19
The North Face		2.13
Volkswagen		2.06
Skoda		2.03
GoPro		2.00
Showtime		1.99
Sunnies Studios		1.96
Huawei		1.93
PlayStation		1.91
Nintendo		1.90
Sony		1.90
Sneakerhead		1.87