Tanner Usrey
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-12
181,862
Social Media Followers
As of 2025-09-12
00:00:00
Hours Airplay
2025-12-07 11:06:42 UTC
Genres
Biography
Drawing inspiration from the rigors of touring life, Tanner’s most recent single, "Take Me Home", is an invocation of committed love as Usrey deftly blends Americana and heartland rock influences with his distinctive, soul-tinged vocals.
As Tanner continues to grow, that momentum landed his single "The Light" on the Season 4 finale of Paramount Networks’ hit TV show, Yellowstone.
His EP SOL Sessions (2021), features 5 songs that showcase Tanners’ talents as a writer. His diverse artistry is juxtaposed with energetic songs like “Time Bomb” and softer, more intimate melodies as heard in “With You.” Tanner weaves together heartfelt lyrics that tell stories people will easily find themselves connecting with and thinking about long after the song stops playing.
At the end of the day, Tanner Usrey's soulful southern style and dedication to his craft create a space where audiences can’t help but listen.
Tanner Usrey connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, CANADA, NIGERIA. With a heavily male (66%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 5,706 avg views per post; Instagram adds dependable engagement depth. Overlap with Ariat, Miller Lite, Houston Livestock Show and Rodeo highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Tanner Usrey moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 181,862 · Engagements 1,421 · Rate 0.8% Posts 1,689 · Views 6,914 · Avg Likes 1,356 · Avg Comments 54 · Avg Views 6,914 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 18-24: 31% 35-44: 19% 45-64: 9% |
Largest: 25-34 (37%); next: 18-24 (31%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
UNITED STATES (84%) CANADA (4%) NIGERIA (3%) UNITED KINGDOM (2%) BRAZIL (1%) |
Top regions: UNITED STATES (84%), CANADA (4%), NIGERIA (3%) |
| Platform Engagement | Instagram: 791 avg likes/post · Tiktok: 5,706 avg views/post · Youtube: 1,208 avg views/post | Best reach: Tiktok 5,706 avg views; best engagement: Instagram 791 avg likes |
Top Brand Affinities
Ariat
Miller Lite
Houston Livestock Show and Rodeo
Coors
Live Nation
Crown Royal
RAM Trucks
Barstool Sports
Busch
Dr Pepper
Bud Light
Carhartt
| Brand | Category | Score |
|---|---|---|
| Ariat | 80.10 | |
| Miller Lite | 58.75 | |
| Houston Livestock Show and Rodeo | 51.39 | |
| Coors | 27.43 | |
| Live Nation | 23.54 | |
| Crown Royal | 21.33 | |
| RAM Trucks | 20.61 | |
| Barstool Sports | 17.33 | |
| Busch | 16.68 | |
| Dr Pepper | 15.31 | |
| Bud Light | 14.29 | |
| Carhartt | 13.11 | |
| Amazon Music | 10.00 | |
| Margaritaville | 9.06 | |
| Titleist | 8.97 | |
| Jim Beam | 8.86 | |
| GMC | 8.10 | |
| Verizon | 7.00 | |
| Chick-fil-A | 6.99 | |
| Free People | 6.74 | |
| Budweiser | 6.50 | |
| Cadillac | 6.12 | |
| Jameson | 6.07 | |
| Spotify Music | 5.33 | |
| Taco Bell | 5.17 | |
| NBC | 5.08 | |
| Kroger | 4.84 | |
| Gillette | 4.71 | |
| Pacific Northwest Wonderland | 4.65 | |
| Harley-Davidson | 4.65 | |
| Target | 4.62 | |
| Steve Madden | 4.56 | |
| Coachella | 4.44 | |
| OLD NAVY | 4.39 | |
| American Eagle | 4.35 | |
| Walmart | 4.34 | |
| iHeartRadio Music Awards | 4.34 | |
| Chevrolet | 4.34 | |
| Hurley | 4.30 | |
| Heinz | 4.24 | |
| Ford | 4.02 | |
| Dodge | 3.85 | |
| Oakley | 3.78 | |
| Under Armour | 3.68 | |
| Jack Daniels | 3.65 | |
| ESPN | 3.33 | |
| Chrysler | 3.28 | |
| Jeep | 3.19 | |
| Paramount Pictures | 3.14 | |
| Sunnies Studios | 3.11 |
Official Profiles
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LoginArtist: Tanner Usrey
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-05 08:00 UTC | The Musicfest 2026 | MusicFest | Steamboat Springs, United States | — |
| 2026-01-07 03:00 UTC | Steamboat Music Fest 2026 | Steamboat Springs CO Condos | Steamboat Springs, United States | — |
| 2026-01-28 03:00 UTC | Mile 0 Festival 2026 | Truman Waterfront Park | Key West, United States | — |
