Tanna Leone

Tanna Leone — hip-hop & rap artist from US.

Los Angeles-based artist Tanna Leone works in ethereal instrumentals and melodic, angular songwriting for a sound that explores the boundaries of mainstream…

Influence: 50.49% Fanbase: 15.76% Trending: 67.86% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 24.80% • Very Strong

As of 2025-09-22

57,876

Social Media Followers

As of 2025-09-22

00:00:00

Hours Airplay

2025-12-07 19:52:18 UTC

Genres

hip-hop & raphip-hop/rapcontemporary hip hophip hoptrap

Biography

Los Angeles-based artist Tanna Leone works in ethereal instrumentals and melodic, angular songwriting for a sound that explores the boundaries of mainstream rap. He was one of the earliest signees to Kendrick Lamar's pgLang imprint, working with the Def Jam-affiliated label for the release of his 2022 debut album Sleepy Soldier.

Leone began rapping as early as age 11, after being interested in poetry as a young child. He continued developing his skills as a teenager, and began recording his own songs and performing publicly while in high school. In 2022, after a few years of establishing his style, Leone signed on with pgLang, the label that Kendrick Lamar and Dave Free founded as an outlet for new talent. Leone released a few singles before the April 2022 release of his long-playing, genre-hopping debut Sleepy Soldier. In May of that year, Leone contributed to the song "Mr. Morale" from Lamar's fifth solo album, Mr. Morale & the Big Steppers. The song was streamed millions of times in a matter of days, making it Leone's biggest exposure to date. ~ TiVo Staff, Rovi

Top Brand Affinities

Report Date: 2025-09-22

Tanna Leone maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, SOUTH AFRICA, UNITED KINGDOM. The audience leans heavily male (88%), so brand cues around style and status perform well. The clearest reach is on Youtube with 10,720 avg views per post; Instagram functions as the community touchpoint. Affinity with Live Nation, Amazon Music, Akai makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tanna Leone score 8.70% — Very Strong bucket.

Brand: Live NationBrand: Amazon MusicBrand: Akai

Followers:57,876

Engagements:5,038

Rate:8.7%

Posts:31

Avg Likes:4,988

Avg Comments:122

Avg Views:10,720

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 57,876 · Engagements 5,038 · Rate 8.7% Posts 31 · Views 10,720 · Avg Likes 4,988 · Avg Comments 122 · Avg Views 10,720	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 41% 35-44: 6% 13-17: 4%	Largest: 18-24 (48%); next: 25-34 (41%)
Gender Split	Female: 12% Male: 88% Non-binary/Other: 0%	Skews male (88%)
Top Countries	UNITED STATES (49%) SOUTH AFRICA (8%) UNITED KINGDOM (4%) CANADA (3%) AUSTRALIA (3%)	Top regions: UNITED STATES (49%), SOUTH AFRICA (8%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 4,515 avg likes/post · Youtube: 10,720 avg views/post	Best reach: Youtube 10,720 avg views; best engagement: Instagram 4,515 avg likes

Top Brand Affinities

Live Nation

Score: 24.80

Amazon Music

Score: 19.11

Akai

Score: 16.80

SoundCloud

Score: 16.42

Ableton

Score: 13.66

New Era

Score: 13.45

Arc'teryx

Score: 12.85

Pro Tools

Score: 11.77

Marni

Score: 11.21

Kodak

Score: 10.60

Beats Electronics

Score: 10.56

Stüssy

Score: 10.28

Brand	Category	Score
Live Nation		24.80
Amazon Music		19.11
Akai		16.80
SoundCloud		16.42
Ableton		13.66
New Era		13.45
Arc'teryx		12.85
Pro Tools		11.77
Marni		11.21
Kodak		10.60
Beats Electronics		10.56
Stüssy		10.28
Foot Locker		9.81
Vivienne Westwood		9.32
JACQUEMUS		8.96
Acne Studios		8.41
Maison Margiela		8.28
Champion		8.23
Carhartt		8.21
Spotify Music		7.88
Coachella		7.38
Loewe		6.71
iHeartRadio Music Awards		6.05
Supreme		5.41
Los Angeles Lakers		5.36
ESPN		5.26
Nice Kicks		5.18
Hennessy		5.14
Miu Miu		4.33
Sneakerhead		4.20
Urban Outfitters		4.03
Lollapalooza		3.99
New Balance		3.93
NBA		3.78
Verizon		3.76
Balenciaga		3.67
Marc Jacobs		3.42
MTV		3.33
The North Face		3.30
Timberland		3.17
TOM FORD		3.13
Vans		3.07
NFL		3.06
Nike		2.95
Paramount Pictures		2.94
Levi's		2.81
Polo Ralph Lauren		2.79
Sprite		2.79
Puma		2.77
Pull&Bear		2.75