Tani Yuuki

Tani Yuuki — pop artist from JP.

Born on November 9, 1998, in Chigasaki, Kanagawa Prefecture, this singer-songwriter began their music career in August 2015, gaining popularity through social…

Influence: 62.70% Fanbase: 59.34% Trending: 64.38% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

L'Occitane • 12.28% • Very Strong

As of 2025-09-08

1,210,402

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:55:29 UTC

Genres

popj-popjapanese teen pop

Biography

Born on November 9, 1998, in Chigasaki, Kanagawa Prefecture, this singer-songwriter began their music career in August 2015, gaining popularity through social media. Handling all aspects of music production, from writing lyrics to arranging and sound engineering, they play both guitar and piano.

In May 2020, their song "Myra," shared on TikTok and YouTube, garnered immense support from teenagers, surpassing 100 million streams. Their fifth single, "W/X/Y," broke out on social media six months after its release, topping charts on platforms like Apple Music and Spotify, accumulating a total of 700 million streams. This talented 26-year-old artist, known for their unique vocal style, weaves tales of love and everyday struggles with a distinct lyrical touch, earning accolades such as winning the Best New Artist award at the 64th Japan Record Awards.

Top Brand Affinities

Report Date: 2025-09-08

Tani Yuuki converts attention from 18-24 & 25-34 audiences across JAPAN, TAIWAN, INDONESIA. Audience shape is female-leaning (54%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 51,850 avg views per post, with supportive conversation on Instagram. Shared audience with L'Occitane, Vivienne Westwood, Paul Smith underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tani Yuuki score 0.77% — Low bucket.

Brand: L'OccitaneBrand: Vivienne WestwoodBrand: Paul Smith

Followers:1,210,402

Engagements:9,276

Rate:0.8%

Posts:1,749

Avg Likes:8,804

Avg Comments:127

Avg Views:82,679

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,210,402 · Engagements 9,276 · Rate 0.8% Posts 1,749 · Views 82,679 · Avg Likes 8,804 · Avg Comments 127 · Avg Views 82,679	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 24% 13-17: 10% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (24%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	JAPAN (59%) TAIWAN (11%) INDONESIA (6%) THAILAND (3%) PHILIPPINES (3%)	Top regions: JAPAN (59%), TAIWAN (11%), INDONESIA (6%)
Platform Engagement	Instagram: 4,196 avg likes/post · Tiktok: 51,850 avg views/post · Youtube: 30,829 avg views/post	Best reach: Tiktok 51,850 avg views; best engagement: Instagram 4,196 avg likes

Top Brand Affinities

L'Occitane

Score: 12.28

Vivienne Westwood

Score: 11.35

Paul Smith

Score: 9.97

UNIQLO

Score: 7.14

Maison Margiela

Score: 6.26

Dr. Martens

Score: 6.14

Kiehls

Score: 6.12

Snoopy And The Peanuts Gang

Score: 5.87

Daniel Wellington

Score: 5.57

Coach

Score: 5.40

Furla

Score: 5.04

Gundam

Score: 4.55

Brand	Category	Score
L'Occitane		12.28
Vivienne Westwood		11.35
Paul Smith		9.97
UNIQLO		7.14
Maison Margiela		6.26
Dr. Martens		6.14
Kiehls		6.12
Snoopy And The Peanuts Gang		5.87
Daniel Wellington		5.57
Coach		5.40
Furla		5.04
Gundam		4.55
Miu Miu		4.44
Olympus		4.15
Christian Dior		3.95
GAP		3.68
Yves Saint Laurent		3.58
Stüssy		3.53
Kate Spade		3.39
Tiffany		3.07
Chanel		3.03
New Balance		2.95
IKEA		2.93
Bulgari		2.88
Converse		2.71
The North Face		2.71
Lush		2.41
Walt Disney		2.30
KFC		2.28
Tiffany & Co		2.22
Starbucks		2.21
Pokemon		2.17
Costco		2.08
Hermès		2.03
Vans		1.88
GIVENCHY		1.87
Polo Ralph Lauren		1.84
Supreme		1.83
ASICS		1.82
Michael Kors		1.73
Burberry		1.57
Balenciaga		1.50
GoPro		1.44
Louis Vuitton		1.44
Apple		1.44
MAC Cosmetics		1.33
Fujifilm		1.29
Sony		1.26
Amazon		1.25
Gucci		1.24