Tananai

Tananai — pop artist from IT.

Tananai is a masculine noun meaning a great confusion, uproar, or clamor.

Influence: 56.69% Fanbase: 36.63% Trending: 66.72% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Liu Jo • 28.54% • Very Strong

As of 2025-09-09

1,780,587

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:35 UTC

Genres

poppopitalian indie popmainstream pop

Biography

Tananai is a masculine noun meaning a great confusion, uproar, or clamor.

Top Brand Affinities

Report Date: 2025-09-09

Tananai resonates with 18-24 & 25-34 audiences and sustains presence in ITALY, UNITED KINGDOM, UNITED STATES. The demographic is female-leaning (54%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 289,289 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Liu Jo, Warner Music, Elisabetta Franchi maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tananai score 3.17% — Very Strong bucket.

Brand: Liu JoBrand: Warner MusicBrand: Elisabetta Franchi

Followers:1,780,587

Engagements:56,388

Rate:3.2%

Posts:609

Avg Likes:55,371

Avg Comments:925

Avg Views:359,239

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,780,587 · Engagements 56,388 · Rate 3.2% Posts 609 · Views 359,239 · Avg Likes 55,371 · Avg Comments 925 · Avg Views 359,239	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 32% 35-44: 13% 45-64: 6%	Largest: 18-24 (43%); next: 25-34 (32%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	ITALY (90%) UNITED KINGDOM (1%) UNITED STATES (1%) FRANCE (1%) SPAIN (1%)	Top regions: ITALY (90%), UNITED KINGDOM (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 42,428 avg likes/post · Tiktok: 69,950 avg views/post · Youtube: 289,289 avg views/post	Best reach: Youtube 289,289 avg views; best engagement: Instagram 42,428 avg likes

Top Brand Affinities

Liu Jo

Score: 28.54

Warner Music

Score: 22.79

Elisabetta Franchi

Score: 22.53

Arezzo

Score: 19.83

Superga

Score: 19.56

Ana Capri

Score: 17.01

Napapijri

Score: 16.31

Alcott

Score: 15.17

Auchan

Score: 14.17

Peroni

Score: 14.00

Intimissimi

Score: 13.73

Miele

Score: 11.86

Brand	Category	Score
Liu Jo		28.54
Warner Music		22.79
Elisabetta Franchi		22.53
Arezzo		19.83
Superga		19.56
Ana Capri		17.01
Napapijri		16.31
Alcott		15.17
Auchan		14.17
Peroni		14.00
Intimissimi		13.73
Miele		11.86
Calzedonia		11.20
Campari		9.59
Ryanair		8.17
Polaroid		7.59
JACQUEMUS		7.42
Dsquared		6.55
Selfiegram		6.36
Alfa Romeo		6.23
ABC		5.75
Emporio Armani		5.57
Kiko		4.97
Miu Miu		4.79
Patek Philippe		4.60
Rimmel		4.25
Daniel Wellington		4.16
Moschino		4.13
Pantone Inc		3.82
Lindt		3.67
Bellagio		3.61
Aperol		3.51
Summit Entertainment		3.47
Martini		3.41
Bershka		3.39
Harrods		3.32
Prada		3.21
Fiat		3.12
Pull&Bear		3.10
Stradivarius		3.09
Pizza Lover		2.98
Ferrero		2.95
Dr. Martens		2.80
Armani		2.78
Valentino		2.60
Coachella		2.59
Dolce & Gabbana		2.59
Nutella		2.55
Fendi		2.49
Travelgram		2.49