Tame Impala Brand Affinity ranks highest MOOG at 24.64% . Very Strong. Score DMDB 70.95% | Fanbase 77.65%

Tame Impala — pop artist from AU.

Tame Impala, fronted by Kevin Parker, released their fourth studio album, The Slow Rush, featuring tracks like Lost In Yesterday, Borderline, and It Might Be…

Tame Impala

Superstar

Country: AU | Gender: male | Artist ID: 11e81bbb-bc45-c914-8a23-a0369fe50396

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Genres

popaustralian psychpoprockneo-psychedelicrockpsychedelic rockalternativealternativeindie rock

Influential: 70.95% Fanbase: 77.65% Trending: 67.60%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 24.64% • Very Strong

As of 2025-09-10

6,417,051

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 70.95% | Fanbase 77.65% | Trending 67.60% | CAREER STAGE: SUPERSTAR

Biography

Tame Impala, fronted by Kevin Parker, released their fourth studio album, The Slow Rush, featuring tracks like Lost In Yesterday, Borderline, and It Might Be Time. Recorded in Los Angeles and Fremantle, Australia, the album's twelve tracks were entirely written, recorded, produced, and mixed by Parker.

The Slow Rush delves into themes of time and life's cycles, reflecting on creation and destruction. Tame Impala is set to tour North America, Australia, New Zealand, and the UK in support of the album. Known for headlining festivals and theaters worldwide, the band has previously released three full-length albums and Parker has collaborated with various artists as a writer and producer.

Report Date: 2025-09-10

Tame Impala is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, MEXICO. The audience is heavily male (60%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (704,100 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to MOOG, Lollapalooza, Akai points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tame Impala score 7.13% — Very Strong bucket.

Brand: MOOGBrand: LollapaloozaBrand: Akai

Followers:6,417,051

Engagements:457,286

Rate:7.1%

Posts:648

Avg Likes:451,689

Avg Comments:5,667

Avg Views:752,052

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,417,051 · Engagements 457,286 · Rate 7.1% Posts 648 · Views 752,052 · Avg Likes 451,689 · Avg Comments 5,667 · Avg Views 752,052	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 30% 13-17: 7% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (30%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED STATES (23%) BRAZIL (12%) MEXICO (8%) UNITED KINGDOM (4%) INDONESIA (3%)	Top regions: UNITED STATES (23%), BRAZIL (12%), MEXICO (8%)
Platform Engagement	Instagram: 398,007 avg likes/post · Tiktok: 704,100 avg views/post · Youtube: 47,952 avg views/post	Best reach: Tiktok 704,100 avg views; best engagement: Instagram 398,007 avg likes

Top Brand Affinities

MOOG

Score: 24.64

Lollapalooza

Score: 11.15

Akai

Score: 10.65

Ableton

Score: 9.14

Square Enix

Score: 7.77

Coachella

Score: 6.77

JACQUEMUS

Score: 6.72

Kodak

Score: 5.71

Urban Outfitters

Score: 4.61

American Airlines

Score: 4.56

Sega

Score: 4.46

Spotify Music

Score: 4.19

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Top Brand Affinities

Brand	Category	Score
MOOG		24.64
Lollapalooza		11.15
Akai		10.65
Ableton		9.14
Square Enix		7.77
Coachella		6.77
JACQUEMUS		6.72
Kodak		5.71
Urban Outfitters		4.61
American Airlines		4.56
Sega		4.46
Spotify Music		4.19
Fallout		4.06
SoundCloud		4.02
Oculus		3.85
Fujifilm		3.79
Dr. Martens		3.67
Polaroid		3.18
Gundam		2.98
Showtime		2.93
NBC		2.67
Stüssy		2.67
A Game of Tones		2.60
Prismacolor		2.54
Ubisoft		2.47
Beats Electronics		2.43
Balenciaga		2.37
Guinness		2.28
Sunnies Studios		2.27
Vans		2.24
Topshop		2.23
MTV		2.20
Boeing		2.17
Lululemon Athletica		2.15
ASOS		2.15
Budweiser		2.13
Airbnb		2.12
McLaren		2.11
Adobe		2.08
HBO		2.08
New Balance		2.06
Nickelodeon		2.06
GAP		2.06
Tinder		2.04
Calvin Klein		2.01
Pepsi		1.98
Chrysler		1.96
Paramount Pictures		1.90
Bellagio		1.87
Warner Bros		1.86