Talwiinder Brand Affinity ranks highest Sabyasachi Mukherjee at 14.21% . Very Strong. Score DMDB 66.97% | Fanbase 41.84%

Talwiinder — r&b, funk & soul artist from US.

With a career spanning over two decades, Sarah Johnson has established herself as a versatile singer-songwriter in the folk and Americana music scene. Born on…

Talwiinder

Recognizable

Country: US | Artist ID: 802554cc-d50b-11e8-a840-549f35141000

Find Artist

Genres

r&b, funk & soulr&b/soulhip-hop & rapdesi hip hoppunjabi hip hop

Influential: 66.97% Fanbase: 41.84% Trending: 79.54%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Sabyasachi Mukherjee • 14.21% • Very Strong

As of 2025-09-10

2,650,030

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 66.97% | Fanbase 41.84% | Trending 79.54% | CAREER STAGE: MAINSTREAM

Biography

With a career spanning over two decades, Sarah Johnson has established herself as a versatile singer-songwriter in the folk and Americana music scene. Born on June 15, 1980, in Nashville, Tennessee, she began her musical journey at a young age, drawing inspiration from the rich musical heritage of her hometown. Sarah's soulful vocals and introspective songwriting have garnered critical acclaim, leading to multiple album releases and collaborations with renowned musicians.

Known for her heartfelt lyrics and captivating live performances, Sarah continues to evolve as an artist, exploring new sounds and pushing the boundaries of her craft. Her authentic storytelling and emotive delivery resonate with audiences, earning her a dedicated following both locally and internationally. With a passion for connecting through music, Sarah Johnson remains committed to sharing her voice and connecting with listeners through the power of song.

Report Date: 2025-09-10

Talwiinder connects with 18-24 & 25-34 audiences and shows durable traction across INDIA, PAKISTAN, UNITED STATES. With a heavily male (87%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 148,778 avg views per post; Instagram adds dependable engagement depth. Overlap with Sabyasachi Mukherjee, Mahindra, Beats Electronics highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Talwiinder moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Talwiinder score 12.48% — Very Strong bucket.

Brand: Sabyasachi MukherjeeBrand: MahindraBrand: Beats Electronics

Followers:2,650,030

Engagements:330,833

Rate:12.5%

Posts:387

Avg Likes:330,294

Avg Comments:1,850

Avg Views:188,578

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,650,030 · Engagements 330,833 · Rate 12.5% Posts 387 · Views 188,578 · Avg Likes 330,294 · Avg Comments 1,850 · Avg Views 188,578	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 29% 13-17: 7% 35-44: 2%	Largest: 18-24 (62%); next: 25-34 (29%)
Gender Split	Female: 13% Male: 87% Non-binary/Other: 0%	Skews male (87%)
Top Countries	INDIA (76%) PAKISTAN (15%) UNITED STATES (3%) CANADA (1%) BANGLADESH (1%)	Top regions: INDIA (76%), PAKISTAN (15%), UNITED STATES (3%)
Platform Engagement	Instagram: 320,532 avg likes/post · Tiktok: 39,800 avg views/post · Youtube: 148,778 avg views/post	Best reach: Youtube 148,778 avg views; best engagement: Instagram 320,532 avg likes

Top Brand Affinities

Sabyasachi Mukherjee

Score: 14.21

Mahindra

Score: 9.63

Beats Electronics

Score: 8.18

Ableton

Score: 6.80

Superdry

Score: 6.68

Bajaj

Score: 5.92

MTV

Score: 5.26

Emporio Armani

Score: 5.24

Snapseed

Score: 4.87

Selfiegram

Score: 4.76

G-shock

Score: 4.62

Genesis

Score: 4.12

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Top Brand Affinities

Brand	Category	Score
Sabyasachi Mukherjee		14.21
Mahindra		9.63
Beats Electronics		8.18
Ableton		6.80
Superdry		6.68
Bajaj		5.92
MTV		5.26
Emporio Armani		5.24
Snapseed		4.87
Selfiegram		4.76
G-shock		4.62
Genesis		4.12
SoundCloud		4.09
Travelgram		3.72
A Game of Tones		3.68
Gymshark		3.63
H&M		3.51
musical.ly		3.39
National Geographic		3.27
KTM		3.22
Levi's		3.14
Bacardi		3.12
Spotify Music		3.06
Adobe		3.03
Urban Outfitters		3.00
Ray-Ban		2.99
Sneakerhead		2.86
Puma		2.86
Rolls-Royce		2.83
Red Bull		2.80
Canon		2.72
Sony		2.66
FashionNova		2.64
Zara		2.49
Nikon		2.48
Geocaching		2.36
Grand Theft Auto		2.25
Armani		2.20
Supreme		2.08
Versace		2.06
Vogue		1.94
Jaguar		1.92
Huda Beauty		1.92
Harley-Davidson		1.91
Hyundai		1.88
Tomorrowland		1.88
Tommy Hilfiger		1.67
Fenty beauty		1.66
Ducati		1.63
Bentley		1.59