Tale of Us

Tale of Us — electronic artist from IT.

In Milan, Karm and Matteo's journey began, leading them to their current home in Berlin where they draw inspiration. Tale Of Us's music, characterized by a…

Influence: 59.67% Fanbase: 50.83% Trending: 64.08% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 106.92% • Very Strong

As of 2025-09-09

1,478,337

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:55:35 UTC

Genres

electronicelectronicdeep disco houseminimal tech houseitalian technomelodic techno

Biography

In Milan, Karm and Matteo's journey began, leading them to their current home in Berlin where they draw inspiration. Tale Of Us's music, characterized by a unique production ethos, balances urgency and restraint, captivating listeners with quivering keys, mesmerizing percussion, and haunting chords that create an atmosphere of mystery and anticipation. Their latest project, Afterlife, delves into the depths of consciousness, breaking boundaries and evoking emotions across various landscapes. As their story unfolds, Tale Of Us continues to captivate and evolve, bridging distances and connecting with audiences worldwide.

Top Brand Affinities

Report Date: 2025-09-09

Tale of Us reliably reaches 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, GERMANY. The base is heavily male (78%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (103,250 avg views per post); Instagram layers on depth and replies. The audience sits near Allen & Heath, Pioneer, Mixcloud, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Tale of Us score 7.29% — Very Strong bucket.

Brand: Allen & HeathBrand: PioneerBrand: Mixcloud

Followers:1,478,337

Engagements:107,827

Rate:7.3%

Posts:529

Avg Likes:107,197

Avg Comments:1,325

Avg Views:115,517

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,478,337 · Engagements 107,827 · Rate 7.3% Posts 529 · Views 115,517 · Avg Likes 107,197 · Avg Comments 1,325 · Avg Views 115,517	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 34% 35-44: 13% 45-64: 3%	Largest: 25-34 (47%); next: 18-24 (34%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	UNITED STATES (9%) BRAZIL (8%) GERMANY (6%) FRANCE (6%) SPAIN (6%)	Top regions: UNITED STATES (9%), BRAZIL (8%), GERMANY (6%)
Platform Engagement	Instagram: 104,059 avg likes/post · Tiktok: 103,250 avg views/post · Youtube: 12,267 avg views/post	Best reach: Tiktok 103,250 avg views; best engagement: Instagram 104,059 avg likes

Top Brand Affinities

Allen & Heath

Score: 106.92

Pioneer

Score: 54.03

Mixcloud

Score: 47.74

MOOG

Score: 37.40

Ableton

Score: 36.95

Trancefamily

Score: 19.86

Akai

Score: 19.47

Tomorrowland

Score: 17.93

Sennheiser

Score: 13.74

SoundCloud

Score: 12.20

Calzedonia

Score: 8.75

Dsquared

Score: 5.83

Brand	Category	Score
Allen & Heath		106.92
Pioneer		54.03
Mixcloud		47.74
MOOG		37.40
Ableton		36.95
Trancefamily		19.86
Akai		19.47
Tomorrowland		17.93
Sennheiser		13.74
SoundCloud		12.20
Calzedonia		8.75
Dsquared		5.83
Beats Electronics		5.80
KARL LAGERFELD		5.42
Campari		5.25
Steve Madden		4.76
Dolce & Gabbana		4.54
Selfiegram		4.01
Pull&Bear		3.99
Hilton		3.96
Stradivarius		3.93
Lollapalooza		3.90
TOM FORD		3.57
Heineken		3.49
Garnier		3.40
Spotify Music		3.40
Aperol		3.26
Bershka		3.26
Coachella		3.24
BALMAIN		3.15
Red Bull		3.01
Urban Outfitters		2.85
Moschino		2.83
Stüssy		2.75
Montblanc		2.68
Armani		2.59
ASOS		2.52
The North Face		2.38
Valentino		2.37
Hermès		2.36
Michael Kors		2.31
GoPro		2.28
Fendi		2.27
Matrix		2.26
Carhartt		2.22
Dr. Martens		2.18
Ray-Ban		2.18
Budweiser		2.18
Gymshark		2.17
Kodak		2.10