tAKiDA
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
54,663
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:02:30 UTC
Genres
Biography
Takida's radio success continued with hits like "Handlake Village," "The Things We Owe," and "You Learn," solidifying their position as one of the most played bands on Swedish radio in the 2000s. Their international breakthrough came in 2018 when they joined forces with BMG, achieving chart-topping success in Germany with singles like "Master" and "What About Me?" from the album "Sju." "Master" became one of Takida's biggest radio hits, reaching #1 on Svensktoppen and German rock radio charts, and the album peaked at #29 on the German album charts.
tAKiDA indexes high with fans in the 18-24 range in SWEDEN, GERMANY, UNITED STATES. The skew is male-leaning (53%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 163,790 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Tele2, Ericsson, Impericon, making streetwear, music platforms, and lifestyle products a natural test bed. Choose tAKiDA when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 54,663 · Engagements 1,191 · Rate 2.2% Posts 1,029 · Views 169,140 · Avg Likes 1,162 · Avg Comments 49 · Avg Views 169,140 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 35% 25-34: 33% 35-44: 18% 45-64: 10% |
Largest: 18-24 (35%); next: 25-34 (33%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
SWEDEN (47%) GERMANY (7%) UNITED STATES (4%) NORWAY (3%) DENMARK (3%) |
Top regions: SWEDEN (47%), GERMANY (7%), UNITED STATES (4%) |
| Platform Engagement | Instagram: 597 avg likes/post · Tiktok: 5,350 avg views/post · Youtube: 163,790 avg views/post | Best reach: Youtube 163,790 avg views; best engagement: Instagram 597 avg likes |
Top Brand Affinities
Tele2
Ericsson
Impericon
Commerzbank
Rituals
Hummel
TUI Group
TUI
Volvo
Husqvarna Motorcycles
Scania
Carlsberg
| Brand | Category | Score |
|---|---|---|
| Tele2 | 115.52 | |
| Ericsson | 64.32 | |
| Impericon | 52.58 | |
| Commerzbank | 29.92 | |
| Rituals | 19.89 | |
| Hummel | 18.45 | |
| TUI Group | 17.30 | |
| TUI | 15.62 | |
| Volvo | 14.56 | |
| Husqvarna Motorcycles | 13.63 | |
| Scania | 12.78 | |
| Carlsberg | 10.04 | |
| H&M Home | 8.32 | |
| Thermomix | 7.78 | |
| Pilsner Urquell | 6.83 | |
| Seat | 6.61 | |
| Bose | 6.11 | |
| IKEA | 5.33 | |
| Fanta | 5.31 | |
| Ryanair | 5.03 | |
| Opel | 4.21 | |
| ASICS | 3.81 | |
| Skoda | 3.80 | |
| Aperol | 3.53 | |
| Lindt | 3.36 | |
| Baileys | 3.04 | |
| Spotify Music | 2.64 | |
| Monster Beverage | 2.60 | |
| NHL | 2.59 | |
| Jack Daniels | 2.53 | |
| Huawei | 2.48 | |
| Geocaching | 2.45 | |
| Burger King | 2.45 | |
| Red Bull | 2.39 | |
| Michael Kors | 2.30 | |
| Audi | 2.14 | |
| Snickers | 2.11 | |
| Lollapalooza | 2.06 | |
| AMC | 2.04 | |
| Lego | 1.99 | |
| Harley-Davidson | 1.98 | |
| LEGOLAND | 1.94 | |
| Dr. Martens | 1.94 | |
| Pokemon Go | 1.75 | |
| Volkswagen | 1.74 | |
| Jaguar | 1.73 | |
| Calvin Klein | 1.72 | |
| Coca-Cola | 1.67 | |
| Fiat | 1.63 | |
| Ford | 1.58 |
Official Profiles
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LoginArtist: tAKiDA
The map shows every radio station that aired tAKiDA today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-12)
Total: 989,963
| PLATFORM | TOTAL | % | |
|---|---|---|---|
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471,086 | 47.59% |
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362,650 | 36.63% |
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156,227 | 15.78% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















