Take That Brand Affinity ranks highest ITV at 20.47% . Very Strong. Score DMDB 67.85% | Fanbase 57.86%

Take That — pop artist from GB.

Take That, consisting of members Gary Barlow, Mark Owen, and Howard Donald, have established themselves as one of the UK's most successful bands. With a…

Take That

Recognizable

Country: GB | Artist ID: 11e81bc1-1527-eb02-8b18-a0369fe50396

Find Artist

Genres

popdance poppopboy bandmainstream poprockpop rockeuropeaneuropop

Influential: 67.85% Fanbase: 57.86% Trending: 72.85%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 20.47% • Very Strong

As of 2025-09-10

1,769,295

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 67.85% | Fanbase 57.86% | Trending 72.85% | CAREER STAGE: MAINSTREAM

Biography

Take That, consisting of members Gary Barlow, Mark Owen, and Howard Donald, have established themselves as one of the UK's most successful bands. With a history of eight chart-topping albums, eight BRIT Awards, and six Ivor Novellos, the band continues to draw large crowds at their sold-out live shows worldwide.

Their latest album, "This Life," showcases a new level of musical confidence for the group. Their upcoming 41-date UK and Ireland tour, originally planned for 29 dates, reflects the overwhelming demand for their music, with six nights scheduled at The O2 Arena in London, where they hold the record for the highest number of performances by any artist.

Report Date: 2025-09-10

Take That cuts through with 25-34 & 18-24 audiences and consistency across UNITED KINGDOM, BRAZIL, UNITED STATES. A female-leaning (51%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 24,450 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with ITV, Victoria Beckham, ASDA, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Take That score 0.44% — Low bucket.

Brand: ITVBrand: Victoria BeckhamBrand: ASDA

Followers:1,769,295

Engagements:7,779

Rate:0.4%

Posts:2,881

Avg Likes:7,615

Avg Comments:307

Avg Views:29,285

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,769,295 · Engagements 7,779 · Rate 0.4% Posts 2,881 · Views 29,285 · Avg Likes 7,615 · Avg Comments 307 · Avg Views 29,285	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 18-24: 35% 35-44: 16% 45-64: 9%	Largest: 25-34 (36%); next: 18-24 (35%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	UNITED KINGDOM (20%) BRAZIL (17%) UNITED STATES (7%) ITALY (5%) SPAIN (3%)	Top regions: UNITED KINGDOM (20%), BRAZIL (17%), UNITED STATES (7%)
Platform Engagement	Instagram: 6,005 avg likes/post · Tiktok: 24,450 avg views/post · Youtube: 4,835 avg views/post	Best reach: Tiktok 24,450 avg views; best engagement: Instagram 6,005 avg likes

Top Brand Affinities

ITV

Score: 20.47

Victoria Beckham

Score: 18.80

ASDA

Score: 17.75

Costa Coffee

Score: 17.66

Morrisons

Score: 17.25

Sainsbury's

Score: 15.62

Marks & Spencer

Score: 14.30

Score: 11.37

ALDI

Score: 11.20

Selfridges

Score: 10.36

River Island

Score: 7.52

Cadbury

Score: 7.18

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Top Brand Affinities

Brand	Category	Score
ITV		20.47
Victoria Beckham		18.80
ASDA		17.75
Costa Coffee		17.66
Morrisons		17.25
Sainsbury's		15.62
Marks & Spencer		14.30
Next		11.37
ALDI		11.20
Selfridges		10.36
River Island		7.52
Cadbury		7.18
PLAYMOBIL		7.04
Tate Modern		6.81
Lidl		6.65
Tesco		6.46
Harrods		6.24
LEGOLAND		5.78
KARL LAGERFELD		5.77
Movistar		5.64
Primark		5.64
Calzedonia		5.56
boohoo		5.49
Haribo		5.27
BBC		5.15
Baileys		5.05
Lush		4.75
Lindt		4.74
Selfiegram		4.40
Martini		4.35
Snoopy And The Peanuts Gang		4.32
Kiko		4.11
Nespresso		4.08
Pfizer		3.58
Guinness		3.46
NBC		3.18
Topshop		3.18
Pandora		3.18
Tiffany		3.11
Stradivarius		3.09
Moschino		2.98
Aperol		2.91
Columbia Pictures		2.91
Garnier		2.89
ASOS		2.88
Lego		2.87
Babybump		2.85
VidaSana		2.84
Dolce & Gabbana		2.39
MTV		2.19