TAEYONG Brand Affinity ranks highest Oppo at 20.44% . Very Strong. Score DMDB 60.12% | Fanbase 53.32%

TAEYONG — pop artist from KR.

TAEYONG is a rapper, singer, and songwriter known for his work in K-pop groups NCT and NCT 127. In 2023, he achieved a Top 20 hit in Korea with the title track…

TAEYONG

Recognizable

Country: KR | Gender: male | Artist ID: 43da9c24-c1c0-11e8-828f-525400009efb

Find Artist

Genres

popk-poppopasian pop

Influential: 60.12% Fanbase: 53.32% Trending: 63.51%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Oppo • 20.44% • Very Strong

As of 2025-09-10

11,757,080

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 60.12% | Fanbase 53.32% | Trending 63.51% | CAREER STAGE: MAINSTREAM

Biography

TAEYONG is a rapper, singer, and songwriter known for his work in K-pop groups NCT and NCT 127. In 2023, he achieved a Top 20 hit in Korea with the title track from his solo debut EP, SHALALA. The following year, in 2024, he released his sophomore EP, Tap, which also reached the Top 20 on the charts.

Report Date: 2025-09-10

TAEYONG has momentum with 18-24 & 25-34 audiences—particularly in INDONESIA, UNITED STATES, THAILAND. A heavily female (80%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 252,476 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Oppo, Style Nanda, Innisfree signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist TAEYONG score 11.89% — Very Strong bucket.

Brand: OppoBrand: Style NandaBrand: Innisfree

Followers:11,757,080

Engagements:1,397,446

Rate:11.9%

Posts:148

Avg Likes:1,394,998

Avg Comments:21,678

Avg Views:252,476

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,757,080 · Engagements 1,397,446 · Rate 11.9% Posts 148 · Views 252,476 · Avg Likes 1,394,998 · Avg Comments 21,678 · Avg Views 252,476	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 18% 13-17: 15% 35-44: 1%	Largest: 18-24 (66%); next: 25-34 (18%)
Gender Split	Female: 80% Male: 20% Non-binary/Other: 0%	Skews female (80%)
Top Countries	INDONESIA (34%) UNITED STATES (13%) THAILAND (6%) PHILIPPINES (5%) SOUTH KOREA (4%)	Top regions: INDONESIA (34%), UNITED STATES (13%), THAILAND (6%)
Platform Engagement	Instagram: 1,369,484 avg likes/post · Youtube: 252,476 avg views/post	Best reach: Youtube 252,476 avg views; best engagement: Instagram 1,369,484 avg likes

Top Brand Affinities

Oppo

Score: 20.44

Style Nanda

Score: 14.78

Innisfree

Score: 7.68

Shake Shack

Score: 4.31

Snoopy And The Peanuts Gang

Score: 3.41

Tiffany

Score: 3.20

Fila

Score: 2.45

Polaroid

Score: 2.42

Tiffany & Co

Score: 2.31

Petronas

Score: 2.22

League of Legends

Score: 1.81

Sprite

Score: 1.75

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Top Brand Affinities

Brand	Category	Score
Oppo		20.44
Style Nanda		14.78
Innisfree		7.68
Shake Shack		4.31
Snoopy And The Peanuts Gang		3.41
Tiffany		3.20
Fila		2.45
Polaroid		2.42
Tiffany & Co		2.31
Petronas		2.22
League of Legends		1.81
Sprite		1.75
Urban Decay Cosmetics		1.72
Bershka		1.54
Pixar		1.45
UNIQLO		1.39
Starbucks		1.38
NYX Cosmetics		1.37
Xiaomi		1.34
Yves Saint Laurent		1.31
CBS Television Studios		1.23
Universal		1.21
Walt Disney		1.17
shein		1.16
CBS		1.09
Vogue		1.03
Puma		0.99
Balenciaga		0.97
Chanel		0.97
Spotify Music		0.92
Christian Dior		0.91
SheInside		0.91
Pokemon		0.90
Maybelline		0.89
Louis Vuitton		0.88
musical.ly		0.87
H&M		0.87
Activision Blizzard		0.83
Converse		0.82
Pandora		0.74
Samsung Group		0.71
IKEA		0.68
SoundCloud		0.64
Gucci		0.60
Star Wars		0.59
Prada		0.57
Zara		0.56
Netflix		0.55
Coca-Cola		0.51
McDonald's		0.51