TAEYEON Brand Affinity ranks highest Maison Kitsuné at 29.12% . Very Strong. Score DMDB 67.31% | Fanbase 69.21%

TAEYEON — pop artist from KR.

Kim Tae-Yeon, known as Taeyeon, is a prominent figure in the Korean pop music scene. Born on March 9, 1989, in Jeonju, North Jeolla, South Korea, Taeyeon…

TAEYEON

Recognizable

Country: KR | Gender: female | Artist ID: 0203e852-b372-11e8-a87b-525400009efb

Find Artist

Genres

popk-poppopasian pop

Influential: 67.31% Fanbase: 69.21% Trending: 66.36%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Maison Kitsuné • 29.12% • Very Strong

As of 2025-09-10

19,807,241

Social Media Followers

As of 2025-09-10

00:25:11

Hours Airplay

As of 2025-09-09

Scores

Score: DMDB 67.31% | Fanbase 69.21% | Trending 66.36% | CAREER STAGE: MAINSTREAM

Biography

Kim Tae-Yeon, known as Taeyeon, is a prominent figure in the Korean pop music scene. Born on March 9, 1989, in Jeonju, North Jeolla, South Korea, Taeyeon discovered her talent for singing at a young age. She signed with S.M. Entertainment after winning a talent competition in 2004 and joined the all-female pop group Girls' Generation in 2007.

With the success of Girls' Generation and related acts like TTS and S.M. the Ballad, Taeyeon established herself as a versatile artist. In 2015, she embarked on a successful solo career with the release of her EP "I," followed by her debut solo album "My Voice" in 2017. Taeyeon's second album, "Purpose," released in 2019, achieved commercial success in South Korea and internationally, with the hit single "Four Seasons."

Report Date: 2025-09-10

TAEYEON connects with 18-24 & 25-34 audiences and shows durable traction across SOUTH KOREA, INDONESIA, THAILAND. With a heavily female (72%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 3,125,149 avg views per post; Instagram adds dependable engagement depth. Overlap with Maison Kitsuné, GENTLE MONSTER, Style Nanda highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: TAEYEON moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist TAEYEON score 2.09% — Strong bucket.

Brand: Maison KitsunéBrand: GENTLE MONSTERBrand: Style Nanda

Followers:19,807,241

Engagements:414,223

Rate:2.1%

Posts:1,221

Avg Likes:409,104

Avg Comments:5,645

Avg Views:3,125,205

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 19,807,241 · Engagements 414,223 · Rate 2.1% Posts 1,221 · Views 3,125,205 · Avg Likes 409,104 · Avg Comments 5,645 · Avg Views 3,125,205	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 20% 13-17: 12% 35-44: 2%	Largest: 18-24 (65%); next: 25-34 (20%)
Gender Split	Female: 72% Male: 28% Non-binary/Other: 0%	Skews female (72%)
Top Countries	SOUTH KOREA (27%) INDONESIA (16%) THAILAND (9%) CHINA (7%) UNITED STATES (7%)	Top regions: SOUTH KOREA (27%), INDONESIA (16%), THAILAND (9%)
Platform Engagement	Instagram: 322,492 avg likes/post · Tiktok: 56 avg views/post · Youtube: 3,125,149 avg views/post	Best reach: Youtube 3,125,149 avg views; best engagement: Instagram 322,492 avg likes

Top Brand Affinities

Maison Kitsuné

Score: 29.12

GENTLE MONSTER

Score: 21.34

Style Nanda

Score: 11.56

Tiffany

Score: 10.65

Maison Margiela

Score: 9.73

Innisfree

Score: 8.60

Bandai Namco

Score: 5.93

Stüssy

Score: 5.16

Shake Shack

Score: 4.69

Tiffany & Co

Score: 4.69

Pizza Hut

Score: 4.33

LG Group

Score: 3.85

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Top Brand Affinities

Brand	Category	Score
Maison Kitsuné		29.12
GENTLE MONSTER		21.34
Style Nanda		11.56
Tiffany		10.65
Maison Margiela		9.73
Innisfree		8.60
Bandai Namco		5.93
Stüssy		5.16
Shake Shack		4.69
Tiffany & Co		4.69
Pizza Hut		4.33
LG Group		3.85
Jollibee		3.57
Dr. Martens		3.33
Gundam		2.82
KFC		2.62
Faber-Castell		2.41
Snoopy And The Peanuts Gang		2.35
Hyundai		2.30
KitKat		2.14
New Balance		2.10
Polo Ralph Lauren		2.07
League of Legends		2.07
UNIQLO		1.81
Snapseed		1.73
Chanel		1.71
Balenciaga		1.70
Hermès		1.59
Lush		1.56
Starbucks		1.48
Pokemon Go		1.44
Yves Saint Laurent		1.44
Fujifilm		1.28
Forever 21		1.24
Pepsi		1.22
Huawei		1.18
McDonald's		1.18
Pandora		1.16
Lego		1.15
Nintendo		1.12
NBA		1.11
Calvin Klein		1.10
Polaroid		1.07
IKEA		1.02
Burberry		0.97
H&M		0.97
Walt Disney		0.95
Pokemon		0.94
Gucci		0.94
Activision Blizzard		0.87