T. Rex

T. Rex — hip-hop & rap artist from PT.

Hailing from Monte Abrão, Linha de Sintra, T-Rex of the Mafia 73 collective gained recognition in 2018 with the release of the EP "Chá de Camomila," featuring…

Influence: 50.84% Fanbase: 33.77% Trending: 59.37% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 25.38% • Very Strong

As of 2025-09-09

681,100

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:20:27 UTC

Genres

hip-hop & raphip-hop/raptrap tugarap

Biography

Hailing from Monte Abrão, Linha de Sintra, T-Rex of the Mafia 73 collective gained recognition in 2018 with the release of the EP "Chá de Camomila," featuring hit singles like "Chá Preto." His unique blend of rap, R&B, trap, and drill elements started turning heads, setting the stage for subsequent successes with the EPs "Gota D’Espaço" in 2020 and "CASTANHO" in 2022. T-Rex's refusal to conform to labels and his innovative musical approach have garnered him significant acclaim, culminating in being the 4th most streamed Portuguese artist on Spotify in 2022.

Entering 2023 with a highly anticipated project, "Cor d’água," in the works and upcoming performances at the renowned Coliseu dos Recreios and Coliseu do Porto, T-Rex continues to showcase his versatility and lyrical prowess. With over 24 million streams across 170 countries, T-Rex has solidified a dedicated fanbase drawn to his genre-crossing artistry that blends elements of hip hop, R&B, and afro pop. His success reflects a commitment to pushing boundaries and crafting his own musical identity in the ever-evolving landscape of Portuguese music.

Top Brand Affinities

Report Date: 2025-09-09

T. Rex connects with 18-24 & 25-34 audiences and shows durable traction across PORTUGAL, BRAZIL, ANGOLA. With a heavily male (83%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 628,276 avg views per post; Instagram adds dependable engagement depth. Overlap with Warner Music, Piaget, SoundCloud highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: T. Rex moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist T. Rex score 4.41% — Very Strong bucket.

Brand: Warner MusicBrand: PiagetBrand: SoundCloud

Followers:681,100

Engagements:30,029

Rate:4.4%

Posts:101

Avg Likes:29,830

Avg Comments:604

Avg Views:628,276

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 681,100 · Engagements 30,029 · Rate 4.4% Posts 101 · Views 628,276 · Avg Likes 29,830 · Avg Comments 604 · Avg Views 628,276	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 31% 13-17: 8% 35-44: 3%	Largest: 18-24 (58%); next: 25-34 (31%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	PORTUGAL (52%) BRAZIL (18%) ANGOLA (10%) SOUTH AFRICA (6%) UNITED STATES (4%)	Top regions: PORTUGAL (52%), BRAZIL (18%), ANGOLA (10%)
Platform Engagement	Instagram: 17,695 avg likes/post · Youtube: 628,276 avg views/post	Best reach: Youtube 628,276 avg views; best engagement: Instagram 17,695 avg likes

Top Brand Affinities

Warner Music

Score: 25.38

Piaget

Score: 24.86

SoundCloud

Score: 19.21

Dsquared

Score: 15.11

Palm Angels

Score: 14.08

Calzedonia

Score: 8.54

Champion

Score: 8.05

Maison Margiela

Score: 7.83

Christian Louboutin

Score: 6.36

Stradivarius

Score: 6.21

Kiko

Score: 5.57

Vodafone

Score: 5.33

Brand	Category	Score
Warner Music		25.38
Piaget		24.86
SoundCloud		19.21
Dsquared		15.11
Palm Angels		14.08
Calzedonia		8.54
Champion		8.05
Maison Margiela		7.83
Christian Louboutin		6.36
Stradivarius		6.21
Kiko		5.57
Vodafone		5.33
Emporio Armani		5.30
BALMAIN		5.07
Alexander McQueen		4.93
Timberland		4.86
GIVENCHY		4.86
Cartier		4.68
Pull&Bear		4.37
Lacoste		4.09
Rolex		3.99
Beats Electronics		3.96
Moncler		3.95
KENZO		3.78
Bershka		3.28
Carhartt		3.05
Stüssy		3.03
Hennessy		2.91
Balenciaga		2.85
Spotify Music		2.82
New Balance		2.71
Adidas		2.67
Fila		2.50
Dolce & Gabbana		2.43
Primark		2.40
The North Face		2.30
Gucci		2.29
Kodak		2.16
Versace		2.15
Burberry		2.11
Polo Ralph Lauren		2.06
Zara		1.95
Fenty beauty		1.84
Peugeot		1.84
Fendi		1.81
Fujifilm		1.76
Supreme		1.74
Prada		1.65
Heineken		1.56
Louis Vuitton		1.54