t.A.T.u.

t.A.T.u. — pop artist from RU.

t.A.T.u. (Russian: Тату) was a Russian music duo formed by Lena Katina and Julia Volkova, who were previously members of the children's music group Neposedy.…

Influence: 68.59% Fanbase: 57.30% Trending: 74.23% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-21

1,470,107

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-27 15:07:20 UTC

Genres

popdance poppopr&b, funk & soulgirl group

Biography

t.A.T.u. (Russian: Тату) was a Russian music duo formed by Lena Katina and Julia Volkova, who were previously members of the children's music group Neposedy. Managed by Ivan Shapovalov, the duo signed with Russian record label Neformat. Their debut album, 200 Po Vstrechnoy, released in 2001, achieved commercial success in Eastern Europe, leading to a deal with Interscope Records for an English-language version titled 200 km/h in the Wrong Lane (2002). The album reached platinum status in Europe, sold one million copies, and became the first foreign group album to top the charts in Japan.

t.A.T.u. gained international recognition with hits like "All the Things She Said" and "Not Gonna Get Us". In 2003, the duo represented Russia in the Eurovision Song Contest with the song "Ne ver', ne boysia", finishing third.

Top Brand Affinities

Report Date: 2025-09-21

t.A.T.u. resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, RUSSIA. With a female-leaning (51%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (185,182 avg views per post); Youtube is where fans co-sign. Affinity adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist t.A.T.u. score 0.21% — Low bucket.

Followers:1,470,107

Engagements:3,025

Rate:0.2%

Posts:116

Avg Likes:2,779

Avg Comments:245

Avg Views:185,182

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,470,107 · Engagements 3,025 · Rate 0.2% Posts 116 · Views 185,182 · Avg Likes 2,779 · Avg Comments 245 · Avg Views 185,182	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 36% 35-44: 8% 13-17: 5%	Largest: 18-24 (49%); next: 25-34 (36%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	UNITED STATES (14%) BRAZIL (12%) RUSSIA (8%) MEXICO (7%) POLAND (4%)	Top regions: UNITED STATES (14%), BRAZIL (12%), RUSSIA (8%)
Platform Engagement	Tiktok: 0 avg views/post · Youtube: 185,182 avg views/post	Best reach: Youtube 185,182 avg views; best engagement: Youtube 2,779 avg likes