System of a Down Brand Affinity ranks highest Banco Bradesco at 7.03% . Very Strong. Score DMDB 79.72% | Fanbase 82.19%

System of a Down — metal artist from US.

System of a Down, formed in Southern California in the mid-'90s, blended '80s thrash metal with '90s alternative rock to deliver socially conscious messages…

System of a Down

Superstar

Country: US | Gender: male | Artist ID: 11e81bd3-0841-beba-ab54-a0369fe50396

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Genres

metalalternative metalnu metalrap metalmetal

Influential: 79.72% Fanbase: 82.19% Trending: 78.48%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Banco Bradesco • 7.03% • Very Strong

As of 2025-09-10

13,893,515

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 79.72% | Fanbase 82.19% | Trending 78.48% | CAREER STAGE: SUPERSTAR

Biography

System of a Down, formed in Southern California in the mid-'90s, blended '80s thrash metal with '90s alternative rock to deliver socially conscious messages during the nu-metal wave. Their breakout hit Toxicity in 2001 marked the start of chart-topping success with subsequent albums Mezmerize and Hypnotize. Following a hiatus, the band returned in 2020 with the charity single "Protect the Land" b/w "Genocidal Humanoidz" to support families affected by the 2020 Nagorno-Karabakh war.

Comprising Serj Tankian, Daron Malakian, Shavo Odadjian, and John Dolmayan, System of a Down gained a strong following in Los Angeles before signing with American/Columbia Records in 1997. Their debut album in 1998 and the subsequent release of Toxicity in 2001 solidified their place in the music scene, leading to multi-platinum success worldwide. The band's members pursued solo projects during a hiatus, reuniting in 2020 to raise funds for humanitarian causes through their music.

Report Date: 2025-09-10

System of a Down cuts through with 18-24 & 25-34 audiences and consistency across BRAZIL, UNITED STATES, MEXICO. A heavily male (73%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 1,036,450 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Banco Bradesco, Mortal Kombat, God of War, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist System of a Down score 1.92% — Moderate bucket.

Brand: Banco BradescoBrand: Mortal KombatBrand: God of War

Followers:13,893,515

Engagements:267,097

Rate:1.9%

Posts:743

Avg Likes:248,633

Avg Comments:2,796

Avg Views:1,102,697

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,893,515 · Engagements 267,097 · Rate 1.9% Posts 743 · Views 1,102,697 · Avg Likes 248,633 · Avg Comments 2,796 · Avg Views 1,102,697	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 34% 35-44: 8% 13-17: 5%	Largest: 18-24 (51%); next: 25-34 (34%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	BRAZIL (20%) UNITED STATES (18%) MEXICO (6%) RUSSIA (5%) INDONESIA (5%)	Top regions: BRAZIL (20%), UNITED STATES (18%), MEXICO (6%)
Platform Engagement	Instagram: 122,205 avg likes/post · Tiktok: 1,036,450 avg views/post · Youtube: 66,247 avg views/post	Best reach: Tiktok 1,036,450 avg views; best engagement: Instagram 122,205 avg likes

Top Brand Affinities

Banco Bradesco

Score: 7.03

Mortal Kombat

Score: 6.24

God of War

Score: 5.38

Hot Topic

Score: 5.17

Columbia Pictures

Score: 4.53

Fallout

Score: 3.93

Lollapalooza

Score: 3.74

Itaipava

Score: 3.68

Bethesda Softworks

Score: 3.41

AMC

Score: 3.09

Jack Daniels

Score: 3.07

The Witcher

Score: 3.01

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Top Brand Affinities

Brand	Category	Score
Banco Bradesco		7.03
Mortal Kombat		6.24
God of War		5.38
Hot Topic		5.17
Columbia Pictures		4.53
Fallout		3.93
Lollapalooza		3.74
Itaipava		3.68
Bethesda Softworks		3.41
AMC		3.09
Jack Daniels		3.07
The Witcher		3.01
Star Wars		2.89
Monster Beverage		2.77
Prismacolor		2.67
Spotify Music		2.57
NHL		2.50
Xbox		2.43
Hot Wheels		2.39
Vans		2.31
MTV		2.29
Nickelodeon		2.28
Nintendo		2.23
Warner Bros		2.22
SoundCloud		2.16
Pokemon Go		2.14
Harley-Davidson		2.11
Paramount Pictures		2.05
Tomorrowland		2.04
HBO		2.03
PlayStation		2.01
Ubisoft		1.97
DC Entertainment		1.97
Marvel Entertainment		1.97
Chrysler		1.96
Activision Blizzard		1.93
Nokia		1.91
League of Legends		1.89
Beats Electronics		1.84
Kodak		1.84
Pokemon		1.79
Budweiser		1.77
Showtime		1.76
WWE		1.75
Fujifilm		1.73
Mitsubishi		1.73
Scion		1.71
UFC		1.71
Call of Duty		1.64
Heineken		1.64