Sylvie Vartan

Sylvie Vartan — pop artist from BG.

Sylvie Vartan, the Bulgarian-French pop singer and actress, rose to fame in the '60s as a yé-yé idol and transformed into a show-stopping performer in the…

Influence: 53.49% Fanbase: 28.12% Trending: 66.18% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Jean-Charles de Castelbajac • 192.87% • Very Strong

As of 2025-09-10

188,431

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 10:04:52 UTC

Genres

popchansoneuropeanye ye

Biography

Sylvie Vartan, the Bulgarian-French pop singer and actress, rose to fame in the '60s as a yé-yé idol and transformed into a show-stopping performer in the '70s, covering rock hits in French. Known simply as "Sylvie," she is celebrated for her elaborate concerts, sequined costumes, and emotive contralto voice, interpreting works by renowned songwriters such as Alain Goraguer and Jacques Brel. Vartan's career spans decades, with hits like "La Plus Belle Pour Aller Danser" and albums ranging from bubblegum pop to elegant jazz-pop.

Born in Bulgaria during WWII, Vartan's family relocated to Paris in the '50s. She quickly found success in the music industry, touring with stars like Johnny Hallyday and releasing hits like "Zum Zum Zum." Despite personal challenges, including car accidents and a divorce from Hallyday, Vartan continued to evolve her sound, releasing successful albums throughout the '70s and '80s. Her enduring impact on French culture was recognized with prestigious awards and philanthropic endeavors, cementing her status as a music icon.

Top Brand Affinities

Report Date: 2025-09-10

Sylvie Vartan performs best with fans in the 45-64 range, concentrated in FRANCE, JAPAN, UNITED STATES. Audience composition is heavily male (57%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 178,050 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward Jean-Charles de Castelbajac, Courrèges, Fnac, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Sylvie Vartan is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sylvie Vartan score 5.03% — Very Strong bucket.

Brand: Jean-Charles de CastelbajacBrand: CourrègesBrand: Fnac

Followers:188,431

Engagements:9,487

Rate:5.0%

Posts:394

Avg Likes:8,867

Avg Comments:315

Avg Views:203,237

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 188,431 · Engagements 9,487 · Rate 5.0% Posts 394 · Views 203,237 · Avg Likes 8,867 · Avg Comments 315 · Avg Views 203,237	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 38% 25-34: 24% 35-44: 19% 18-24: 18%	Largest: 45-64 (38%); next: 25-34 (24%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	FRANCE (27%) JAPAN (12%) UNITED STATES (9%) ITALY (5%) BRAZIL (5%)	Top regions: FRANCE (27%), JAPAN (12%), UNITED STATES (9%)
Platform Engagement	Instagram: 4,060 avg likes/post · Tiktok: 178,050 avg views/post · Youtube: 25,187 avg views/post	Best reach: Tiktok 178,050 avg views; best engagement: Tiktok 4,328 avg likes

Top Brand Affinities

Jean-Charles de Castelbajac

Score: 192.87

Courrèges

Score: 76.02

Fnac

Score: 52.81

Monoprix

Score: 42.32

Galeries Lafayette

Score: 40.35

Accor Hotels

Score: 36.90

Jean Paul Gaultier

Score: 33.07

Warner Music

Score: 26.85

KARL LAGERFELD

Score: 19.70

Kiabi

Score: 18.59

Auchan

Score: 17.65

Ricard

Score: 17.47

Brand	Category	Score
Jean-Charles de Castelbajac		192.87
Courrèges		76.02
Fnac		52.81
Monoprix		42.32
Galeries Lafayette		40.35
Accor Hotels		36.90
Jean Paul Gaultier		33.07
Warner Music		26.85
KARL LAGERFELD		19.70
Kiabi		18.59
Auchan		17.65
Ricard		17.47
Lanvin		16.33
ESPRIT		15.61
Vichy		15.15
Sandro		13.88
Air France		13.61
Garnier		13.22
Perrier		12.75
Longchamp		10.26
PLAYMOBIL		10.22
Thermomix		9.58
Barbie		9.55
Guerlain		9.52
Vivienne Westwood		9.04
Elle Magazine		7.80
Clarins		7.32
Yves Saint Laurent		6.77
JACQUEMUS		6.52
NBC		6.48
Alexander McQueen		6.38
Carrefour		6.37
Maison Margiela		6.14
Moët & Chandon		5.93
Montblanc		5.88
Loewe		5.84
Calzedonia		5.74
Hermès		5.49
Christian Louboutin		5.29
Superdry		5.23
Four Seasons		5.13
Tarte Cosmetics		4.99
Miu Miu		4.76
Haribo		4.65
Citroen		4.49
Chanel		4.30
Nespresso		4.24
UGG		4.08
Rover		3.99
BALMAIN		3.82