Sycco
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
39,699
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:49:45 UTC
Genres
Biography
Her accomplishments include selling out her debut national headline tour, winning awards at the Queensland Music Awards, and being selected for prestigious programs like YouTube's Music Foundry and Spotify's Equal Campaign. With her upcoming trip to the US and hit single "I'd Love To Tell You," Sycco is poised for international success.
Sycco connects with 18-24 & 25-34 audiences and shows durable traction across AUSTRALIA, UNITED STATES, UNITED KINGDOM. With a heavily male (69%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 582 avg views per post; Instagram adds dependable engagement depth. Overlap with Bec & Bridge, Virgin Australia, Vegemite highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Sycco moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 39,699 · Engagements 396 · Rate 1.0% Posts 750 · Views 1,097 · Avg Likes 388 · Avg Comments 16 · Avg Views 1,097 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 47% 25-34: 30% 35-44: 10% 13-17: 8% |
Largest: 18-24 (47%); next: 25-34 (30%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
AUSTRALIA (40%) UNITED STATES (22%) UNITED KINGDOM (4%) PHILIPPINES (3%) SOUTH KOREA (3%) |
Top regions: AUSTRALIA (40%), UNITED STATES (22%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 311 avg likes/post · Tiktok: 515 avg views/post · Youtube: 582 avg views/post | Best reach: Youtube 582 avg views; best engagement: Instagram 311 avg likes |
Top Brand Affinities
Bec & Bridge
Virgin Australia
Vegemite
Telstra
Coles
Qantas
Live Nation
Ableton
Amazon Music
Kmart
MOOG
Woolworths
| Brand | Category | Score |
|---|---|---|
| Bec & Bridge | 63.68 | |
| Virgin Australia | 40.11 | |
| Vegemite | 35.81 | |
| Telstra | 35.01 | |
| Coles | 28.87 | |
| Qantas | 26.76 | |
| Live Nation | 20.66 | |
| Ableton | 18.62 | |
| Amazon Music | 18.16 | |
| Kmart | 17.74 | |
| MOOG | 17.03 | |
| Woolworths | 13.76 | |
| Sunnies Studios | 11.11 | |
| Spotify Music | 8.78 | |
| Holden | 7.70 | |
| Pro Tools | 7.32 | |
| New Line Cinema | 6.72 | |
| SoundCloud | 6.18 | |
| Coachella | 5.83 | |
| Emporium | 5.18 | |
| ABC | 4.86 | |
| Kodak | 4.51 | |
| Lollapalooza | 4.44 | |
| BALMAIN | 4.04 | |
| Tinder | 3.94 | |
| Polaroid | 3.90 | |
| Showtime | 3.90 | |
| McLaren | 3.71 | |
| Billabong | 3.67 | |
| Aperol | 3.57 | |
| Dr. Martens | 3.39 | |
| Beats Electronics | 3.11 | |
| Airbnb | 2.93 | |
| ASOS | 2.85 | |
| Paramount Pictures | 2.80 | |
| Nickelodeon | 2.46 | |
| Mulberry | 2.44 | |
| Lush | 2.42 | |
| Chrysler | 2.30 | |
| The Olympic Games | 2.28 | |
| MTV | 2.19 | |
| Guinness | 2.12 | |
| Geocaching | 1.97 | |
| Tomorrowland | 1.84 | |
| Fujifilm | 1.74 | |
| Mazda | 1.68 | |
| Pepsi | 1.60 | |
| Vogue | 1.60 | |
| Red Bull | 1.43 | |
| GoPro | 1.34 |
Official Profiles
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LoginArtist: Sycco
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
