Switch Disco

Switch Disco — electronic artist from GB.

Switch Disco's Dan Creasy and Nikos Kalogerias have risen to international fame as a sought-after DJ/producer duo, known for their innovative mashups that…

Influence: 50.24% Fanbase: 27.45% Trending: 61.63% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 25.88% • Very Strong

As of 2025-09-11

1,993,031

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 11:51:11 UTC

Genres

electronicdance

Biography

Switch Disco's Dan Creasy and Nikos Kalogerias have risen to international fame as a sought-after DJ/producer duo, known for their innovative mashups that blend club anthems from different eras. With viral hits like their mashup of Bicep's "Glue" and Nelly Furtado's "Say It Right," which garnered over 9 million plays on SoundCloud, they have solidified their position in the music industry. Their original tracks, such as the platinum record "REACT" featuring a sample of Robert Miles' "Children" and vocals by Ella Henderson, have amassed over 200 million streams and received critical acclaim, earning them a nomination for 'Song of the Year' at the 2024 BRIT Awards. Dan and Nikos demonstrate exceptional musical chemistry and expertise in their DJ sets, showcased through their extensive summer schedule, including a 21-week residency in Ibiza and various performances across Europe and the US. Amidst their busy touring schedule, they continue to produce new music and collaborate with a diverse range of artists worldwide, such as ALOK, R3HAB, Sam Feldt, and Autograf.

Top Brand Affinities

Report Date: 2025-09-11

Switch Disco is a clear fit for 25-34 & 18-24 audiences with strength across UNITED KINGDOM, UNITED STATES, POLAND. The audience is heavily male (69%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (6,437 avg views per post); Instagram builds the community layer. Affinity data highlights Trancefamily, Mixcloud, Pioneer, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Switch Disco score 0.06% — Low bucket.

Brand: TrancefamilyBrand: MixcloudBrand: Pioneer

Followers:1,993,031

Engagements:1,104

Rate:0.1%

Posts:2,627

Avg Likes:1,060

Avg Comments:57

Avg Views:11,736

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,993,031 · Engagements 1,104 · Rate 0.1% Posts 2,627 · Views 11,736 · Avg Likes 1,060 · Avg Comments 57 · Avg Views 11,736	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 36% 35-44: 15% 45-64: 4%	Largest: 25-34 (41%); next: 18-24 (36%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED KINGDOM (22%) UNITED STATES (11%) POLAND (7%) GERMANY (6%) FRANCE (5%)	Top regions: UNITED KINGDOM (22%), UNITED STATES (11%), POLAND (7%)
Platform Engagement	Instagram: 677 avg likes/post · Tiktok: 5,299 avg views/post · Youtube: 6,437 avg views/post	Best reach: Youtube 6,437 avg views; best engagement: Instagram 677 avg likes

Top Brand Affinities

Trancefamily

Score: 25.88

Mixcloud

Score: 18.61

Pioneer

Score: 17.73

TUI

Score: 14.55

Ableton

Score: 12.54

TUI Group

Score: 11.85

Sennheiser

Score: 11.82

ASDA

Score: 11.18

All Saints

Score: 10.97

Amazon Music

Score: 10.83

Score: 9.43

Dom Pérignon

Score: 9.28

Brand	Category	Score
Trancefamily		25.88
Mixcloud		18.61
Pioneer		17.73
TUI		14.55
Ableton		12.54
TUI Group		11.85
Sennheiser		11.82
ASDA		11.18
All Saints		10.97
Amazon Music		10.83
Next		9.43
Dom Pérignon		9.28
Easyjet		9.02
Vauxhall		8.62
Costa Coffee		8.14
Grey Goose		8.13
Marks & Spencer		7.61
MISSGUIDED		7.49
River Island		6.38
Selfridges		6.30
boohoo		5.89
Moët & Chandon		5.48
Pirelli		5.42
Calzedonia		5.37
ALDI		5.24
Myprotein		5.16
Tomorrowland		5.10
KARL LAGERFELD		4.91
Bacardi		4.89
Superdry		4.84
Aston Martin		4.49
Kmart		4.43
Cadbury		4.21
Topshop		4.08
Hilton		3.78
Campari		3.78
ASOS		3.68
Lindt		3.60
Aperol		3.54
Harrods		3.48
Baileys		3.47
Lululemon Athletica		3.42
Wella		3.40
Martini		3.33
BALMAIN		3.27
Olaplex		3.17
Sunnies Studios		3.16
Tesco		3.08
Columbia Pictures		3.01
TOM FORD		2.99