Swirlies

Swirlies — pop artist from US.

SWIRLIES, originally a Go-Go's cover band named Raspberry Bang, formed in Cambridge, MA in 1990 with members Damon Tutunjian, Seana Carmody, Andy Bernick, and…

Influence: 50.44% Fanbase: 23.59% Trending: 63.87% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 87.90% • Very Strong

As of 2025-09-09

14,486

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:55:28 UTC

Genres

popnoise popalternative poplo-fi indierockgarage psychpost-hardcoreboston rockrockpop rockalternativealternative rockindie rockalternativenu gazeshoegazeamerican shoegazedreamogbvfielectroniclo-fipunkindie punk

Biography

SWIRLIES, originally a Go-Go's cover band named Raspberry Bang, formed in Cambridge, MA in 1990 with members Damon Tutunjian, Seana Carmody, Andy Bernick, and Ben Drucker. The band played their first live show at The Alcove in Allston, MA on 25 January 1991, and went on to release music on various labels, eventually signing with Taang! Records in June 1992. Their discography includes releases like 'Blondertongue Audiobaton' and 'They Spent Their Wild Youthful Days In The Glittering World Of The Salons', with a shifting lineup over the years.

In recent decades, SWIRLIES has seen various lineup changes but has continued to release music and tour sporadically since 2009. The band's unique style and reliance on sacred symbols have been a defining characteristic of their sound, with releases like 'Strictly East Coast Sneaky Flute Music' and 'Swirlies' Magic Strop: Tonight...' showcasing their evolving musical journey. Fans can catch SWIRLIES live at The Spit on the 4th of July.

Top Brand Affinities

Report Date: 2025-09-09

Swirlies builds repeat engagement among 25-34 & 35-44 audiences throughout UNITED STATES, CANADA, UNITED KINGDOM. With a heavily male (75%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Instagram (626 avg likes per post), while Instagram provides social proof in comments and saves. Affinities with Ampeg, MOOG, Mixcloud point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Swirlies score 4.32% — Very Strong bucket.

Brand: AmpegBrand: MOOGBrand: Mixcloud

Followers:14,486

Engagements:626

Rate:4.3%

Posts:456

Avg Likes:626

Avg Comments:8

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,486 · Engagements 626 · Rate 4.3% Posts 456 · Views 0 · Avg Likes 626 · Avg Comments 8 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 35-44: 27% 18-24: 19% 45-64: 12%	Largest: 25-34 (38%); next: 35-44 (27%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED STATES (78%) CANADA (4%) UNITED KINGDOM (3%) BRAZIL (2%) AUSTRALIA (1%)	Top regions: UNITED STATES (78%), CANADA (4%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 626 avg likes/post	best engagement: Instagram 626 avg likes

Top Brand Affinities

Ampeg

Score: 87.90

MOOG

Score: 75.02

Mixcloud

Score: 28.40

Akai

Score: 17.96

Miller Lite

Score: 14.62

Ableton

Score: 14.61

Sennheiser

Score: 9.96

Spotify Music

Score: 9.57

Kickstarter

Score: 9.21

Xerox

Score: 9.21

Pro Tools

Score: 7.64

Kodak

Score: 7.52

Brand	Category	Score
Ampeg		87.90
MOOG		75.02
Mixcloud		28.40
Akai		17.96
Miller Lite		14.62
Ableton		14.61
Sennheiser		9.96
Spotify Music		9.57
Kickstarter		9.21
Xerox		9.21
Pro Tools		7.64
Kodak		7.52
SoundCloud		6.41
Paramount Pictures		5.80
Walgreens		5.31
Polaroid		4.88
Taco Bell		4.46
Coors		4.45
Columbia Pictures		4.45
Lush		4.36
Hurley		4.33
Nickelodeon		4.12
Heinz		4.06
Showtime		3.97
Fujifilm		3.85
Jaguar		3.73
MTV		3.67
Leica		3.50
Lollapalooza		3.45
Emporium		3.33
Tinder		3.20
Paypal		2.89
Sprite		2.67
Warner Bros		2.53
Beats Electronics		2.50
Transformers		2.49
Snoopy And The Peanuts Gang		2.33
Dr. Martens		2.29
Pixar		2.27
Cadillac		2.25
Chrysler		2.16
Budweiser		2.13
Nintendo		2.01
Guinness		1.93
Airbnb		1.91
Volvo		1.85
Amazon		1.79
Adobe		1.78
WWE		1.71
Walmart		1.68