Swimming Paul
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-12
36,365
Social Media Followers
As of 2025-09-12
00:00:00
Hours Airplay
2025-12-07 21:08:32 UTC
Genres
Biography
Swimming Paul cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, CANADA, MEXICO. A heavily male (79%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 539,700 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Ableton, Trancefamily, Coachella, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 36,365 · Engagements 4,070 · Rate 11.2% Posts 116 · Views 549,466 · Avg Likes 3,985 · Avg Comments 358 · Avg Views 549,466 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 40% 35-44: 10% 13-17: 6% |
Largest: 18-24 (41%); next: 25-34 (40%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED STATES (18%) CANADA (9%) MEXICO (8%) UNITED KINGDOM (8%) FRANCE (5%) |
Top regions: UNITED STATES (18%), CANADA (9%), MEXICO (8%) |
| Platform Engagement | Instagram: 2,599 avg likes/post · Tiktok: 539,700 avg views/post · Youtube: 9,766 avg views/post | Best reach: Tiktok 539,700 avg views; best engagement: Instagram 2,599 avg likes |
Top Brand Affinities
Ableton
Trancefamily
Coachella
MOOG
Pioneer
Mixcloud
Tomorrowland
Lollapalooza
Amazon Music
Tate Modern
Vauxhall
SoundCloud
| Brand | Category | Score |
|---|---|---|
| Ableton | 20.12 | |
| Trancefamily | 17.84 | |
| Coachella | 14.30 | |
| MOOG | 14.25 | |
| Pioneer | 13.61 | |
| Mixcloud | 13.13 | |
| Tomorrowland | 12.93 | |
| Lollapalooza | 11.72 | |
| Amazon Music | 10.73 | |
| Tate Modern | 9.34 | |
| Vauxhall | 8.62 | |
| SoundCloud | 8.48 | |
| Acne Studios | 7.84 | |
| JACQUEMUS | 6.32 | |
| Spotify Music | 5.04 | |
| Kodak | 4.91 | |
| Aperol | 4.79 | |
| Free People | 4.72 | |
| Urban Outfitters | 4.67 | |
| ASOS | 4.65 | |
| Coors | 4.51 | |
| Sunnies Studios | 4.27 | |
| Carhartt | 4.21 | |
| Dr. Martens | 3.79 | |
| Guinness | 3.74 | |
| Polaroid | 3.66 | |
| Showtime | 3.65 | |
| Stüssy | 3.32 | |
| The North Face | 3.02 | |
| Harrods | 2.98 | |
| Beats Electronics | 2.89 | |
| Tinder | 2.86 | |
| A Game of Tones | 2.80 | |
| Bellagio | 2.71 | |
| NHL | 2.68 | |
| Pull&Bear | 2.66 | |
| Budweiser | 2.56 | |
| Heineken | 2.53 | |
| GoPro | 2.51 | |
| Geocaching | 2.50 | |
| Fujifilm | 2.48 | |
| Topshop | 2.47 | |
| Paramount Pictures | 2.27 | |
| New Balance | 2.26 | |
| Airbnb | 2.21 | |
| Tesco | 2.17 | |
| Garnier | 2.07 | |
| Red Bull | 2.05 | |
| Reebok | 2.01 | |
| Los Angeles Lakers | 1.96 |
Official Profiles
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LoginArtist: Swimming Paul
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-29 22:00 UTC | Rhythm & Vines Festival 2025 | Rhythm And Vines | Gisborne, New Zealand | — |
| 2025-12-31 03:00 UTC | Rhythm & Alps 2025 | Cardrona Valley Lodge | Cardrona, New Zealand | — |
| 2026-01-04 05:00 UTC | Swimming Paul | Eclipse brisbane | Fortitude Valley, Australia | |
| 2026-01-08 05:00 UTC | Swimming Paul | Ice Cream Factory | Sydney, Australia | |
| 2026-01-11 06:00 UTC | Swimming Paul | Bourke Street Courtyard | Melbourne, Australia | |
| 2026-01-23 03:00 UTC | Groove Cruise Miami 2026 | Groove Cruise | Miami, United States |
