Sweet Honey in the Rock
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-12
8,400
Social Media Followers
As of 2025-09-12
00:00:00
Hours Airplay
2025-12-07 11:02:56 UTC
Genres
Biography
In addition to their extensive discography, Sweet Honey in the Rock have made significant cultural contributions, appearing on projects like the Grammy-winning Folkways tribute album in 1988. They have also performed at prestigious events like Nelson Mandela's national memorial service in 2013. The group's enduring legacy is marked by their commitment to celebrating African-American culture and advocating for social change through their music. With over 40 years of experience, Sweet Honey in the Rock remains a powerful and influential force in the music industry, as demonstrated by their more recent work like the socially conscious album #LoveInEvolution in 2016.
Sweet Honey in the Rock maintains consistent pull among 45-64 & 35-44 audiences across UNITED STATES, CANADA, AUSTRALIA. The audience leans heavily female (73%), so brand cues around style and status perform well. The clearest reach is on Youtube with 6,666 avg views per post; Youtube functions as the community touchpoint. Affinity with IndieGoGo, MOOG, American Express makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 8,400 · Engagements 137 · Rate 1.6% Posts 65 · Views 6,666 · Avg Likes 135 · Avg Comments 6 · Avg Views 6,666 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 31% 35-44: 26% 25-34: 26% 18-24: 14% |
Largest: 45-64 (31%); next: 35-44 (26%) |
| Gender Split |
Female: 73% Male: 27% Non-binary/Other: 0% |
Skews female (73%) |
| Top Countries |
UNITED STATES (80%) CANADA (3%) AUSTRALIA (2%) PARAGUAY (2%) UNITED KINGDOM (2%) |
Top regions: UNITED STATES (80%), CANADA (3%), AUSTRALIA (2%) |
| Platform Engagement | Instagram: 36 avg likes/post · Youtube: 6,666 avg views/post | Best reach: Youtube 6,666 avg views; best engagement: Youtube 99 avg likes |
Top Brand Affinities
IndieGoGo
MOOG
American Express
Marcelle
Peloton
Bethesda Softworks
HBO Max
Skoda
Quaker Foods and Snacks
NBC
CNN
Amazon Music
| Brand | Category | Score |
|---|---|---|
| IndieGoGo | 29.72 | |
| MOOG | 28.41 | |
| American Express | 26.63 | |
| Marcelle | 23.19 | |
| Peloton | 17.88 | |
| Bethesda Softworks | 17.78 | |
| HBO Max | 15.95 | |
| Skoda | 15.91 | |
| Quaker Foods and Snacks | 15.80 | |
| NBC | 13.58 | |
| CNN | 13.34 | |
| Amazon Music | 11.75 | |
| Sennheiser | 10.29 | |
| Paramount Pictures | 9.98 | |
| United | 9.17 | |
| Kickstarter | 8.72 | |
| Pro Tools | 8.69 | |
| Borderlands | 8.61 | |
| Verizon | 8.44 | |
| Publix | 8.33 | |
| NORDSTROM | 8.16 | |
| Walgreens | 8.04 | |
| Macy's | 7.93 | |
| Kroger | 7.40 | |
| HomeGoods | 6.88 | |
| Spotify Music | 6.83 | |
| MamaBear | 6.49 | |
| Marriott | 6.44 | |
| Pixar | 6.24 | |
| Target | 5.96 | |
| The Olympic Games | 5.81 | |
| Pfizer | 5.53 | |
| Paco Rabanne | 5.35 | |
| The Home Depot | 5.26 | |
| Heinz | 5.12 | |
| ABC | 5.06 | |
| Summit Entertainment | 5.01 | |
| Comedy Central | 4.43 | |
| ESPN | 4.42 | |
| Columbia Pictures | 4.22 | |
| Oculus | 4.21 | |
| Amazon | 4.12 | |
| CBS | 3.93 | |
| Emporium | 3.88 | |
| AMC | 3.84 | |
| Transformers | 3.78 | |
| Leica | 3.62 | |
| Sunnies Studios | 3.49 | |
| Showtime | 3.47 | |
| Lululemon Athletica | 3.43 |
Official Profiles
Login to view Contact
LoginArtist: Sweet Honey in the Rock
The map shows every radio station that aired Sweet Honey in the Rock today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-09 08:00 UTC | Sweet Honey in the Rock | University of Maryland, College Park | College Park, United States | |
| 2025-12-12 04:00 UTC | Sweet Honey in the Rock | Clarice Smith Performing Arts Center | College Park, United States | |
| 2025-12-12 18:00 UTC | Sweet Honey in the Rock | Clarice Smith Performing Arts Center | College Park, United States | |
| 2025-12-13 22:00 UTC | Sweet Honey in the Rock | Charles H. Wright Museum of African American History | Detroit, United States | |
| 2025-12-20 03:30 UTC | Sweet Honey in the Rock | Tempe Center for the Arts Theater | Tempe, United States | |
| 2026-01-25 03:30 UTC | Sweet Honey in the Rock | Patricia Reser Center for the Arts | Beaverton, United States | — |
| 2026-01-25 22:30 UTC | Sweet Honey in the Rock | Patricia Reser Center for the Arts | Beaverton, United States | — |
| 2026-02-07 23:00 UTC | Sweet Honey in the Rock | Midland Center for the Arts | Midland, United States | — |















