Sweet Honey in the Rock

Sweet Honey in the Rock

Country: US

Influence: 50.01% Fanbase: 19.54% Trending: 65.25% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

IndieGoGo • 29.72% • Very Strong

As of 2025-09-12

8,400

Social Media Followers

As of 2025-09-12

00:00:00

Hours Airplay

2025-12-07 11:02:56 UTC

Genres

r&b, funk & soulwomen's musiccontemporary r&bchildren's musicchildren's musicspiritualsgospelchristian music

Biography

Formed in 1973 by Bernice Johnson Reagon in Washington, D.C., Sweet Honey in the Rock is a groundbreaking all-female a cappella group known for their African-influenced repertoire. With a rotating lineup of four to six members, they use minimal percussion or none at all to accompany their vocal harmonies. The group's music addresses themes of social justice, women's issues, and personal development, blending elements of African choral, blues, gospel, and jazz. Over the years, they have released numerous albums, including their eponymous debut in 1976 and notable works like B'lieve I'll Run On in 1978 and All for Freedom in 1989. Sweet Honey in the Rock continued to perform and release music into the 2000s, collaborating with artists such as James Horner and the Alvin Ailey Dance Theater.

In addition to their extensive discography, Sweet Honey in the Rock have made significant cultural contributions, appearing on projects like the Grammy-winning Folkways tribute album in 1988. They have also performed at prestigious events like Nelson Mandela's national memorial service in 2013. The group's enduring legacy is marked by their commitment to celebrating African-American culture and advocating for social change through their music. With over 40 years of experience, Sweet Honey in the Rock remains a powerful and influential force in the music industry, as demonstrated by their more recent work like the socially conscious album #LoveInEvolution in 2016.

Sweet Honey in the Rock Marketing Affinity & Brand Fit Data

Report Date: 2025-09-12

Sweet Honey in the Rock maintains consistent pull among 45-64 & 35-44 audiences across UNITED STATES, CANADA, AUSTRALIA. The audience leans heavily female (73%), so brand cues around style and status perform well. The clearest reach is on Youtube with 6,666 avg views per post; Youtube functions as the community touchpoint. Affinity with IndieGoGo, MOOG, American Express makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Sweet Honey in the Rock score 1.63%Moderate bucket.
Brand: IndieGoGoBrand: MOOGBrand: American Express
Followers:8,400
Engagements:137
Rate:1.6%
Posts:65
Views:6,666
Avg Likes:135
Avg Comments:6
Avg Views:6,666

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 8,400 · Engagements 137 · Rate 1.6%
Posts 65 · Views 6,666 · Avg Likes 135 · Avg Comments 6 · Avg Views 6,666
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 45-64: 31%
35-44: 26%
25-34: 26%
18-24: 14%
Largest: 45-64 (31%); next: 35-44 (26%)
Gender Split Female: 73%
Male: 27%
Non-binary/Other: 0%
Skews female (73%)
Top Countries UNITED STATES (80%)
CANADA (3%)
AUSTRALIA (2%)
PARAGUAY (2%)
UNITED KINGDOM (2%)
Top regions: UNITED STATES (80%), CANADA (3%), AUSTRALIA (2%)
Platform Engagement Instagram: 36 avg likes/post · Youtube: 6,666 avg views/post Best reach: Youtube 6,666 avg views; best engagement: Youtube 99 avg likes

Top Brand Affinities

IndieGoGo
Score: 29.72
MOOG
Score: 28.41
American Express
Score: 26.63
Marcelle
Score: 23.19
Peloton
Score: 17.88
Bethesda Softworks
Score: 17.78
HBO Max
Score: 15.95
Skoda
Score: 15.91
Quaker Foods and Snacks
Score: 15.80
NBC
Score: 13.58
CNN
Score: 13.34
Amazon Music
Score: 11.75
Brand Category Score
IndieGoGo 29.72
MOOG 28.41
American Express 26.63
Marcelle 23.19
Peloton 17.88
Bethesda Softworks 17.78
HBO Max 15.95
Skoda 15.91
Quaker Foods and Snacks 15.80
NBC 13.58
CNN 13.34
Amazon Music 11.75
Sennheiser 10.29
Paramount Pictures 9.98
United 9.17
Kickstarter 8.72
Pro Tools 8.69
Borderlands 8.61
Verizon 8.44
Publix 8.33
NORDSTROM 8.16
Walgreens 8.04
Macy's 7.93
Kroger 7.40
HomeGoods 6.88
Spotify Music 6.83
MamaBear 6.49
Marriott 6.44
Pixar 6.24
Target 5.96
The Olympic Games 5.81
Pfizer 5.53
Paco Rabanne 5.35
The Home Depot 5.26
Heinz 5.12
ABC 5.06
Summit Entertainment 5.01
Comedy Central 4.43
ESPN 4.42
Columbia Pictures 4.22
Oculus 4.21
Amazon 4.12
CBS 3.93
Emporium 3.88
AMC 3.84
Transformers 3.78
Leica 3.62
Sunnies Studios 3.49
Showtime 3.47
Lululemon Athletica 3.43

Official Profiles

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Artist: Sweet Honey in the Rock

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-09 08:00 UTC Sweet Honey in the Rock University of Maryland, College Park College Park, United States
2025-12-12 04:00 UTC Sweet Honey in the Rock Clarice Smith Performing Arts Center College Park, United States
2025-12-12 18:00 UTC Sweet Honey in the Rock Clarice Smith Performing Arts Center College Park, United States
2025-12-13 22:00 UTC Sweet Honey in the Rock Charles H. Wright Museum of African American History Detroit, United States
2025-12-20 03:30 UTC Sweet Honey in the Rock Tempe Center for the Arts Theater Tempe, United States
2026-01-25 03:30 UTC Sweet Honey in the Rock Patricia Reser Center for the Arts Beaverton, United States
2026-01-25 22:30 UTC Sweet Honey in the Rock Patricia Reser Center for the Arts Beaverton, United States
2026-02-07 23:00 UTC Sweet Honey in the Rock Midland Center for the Arts Midland, United States

Trending Artist