Swedish House Mafia

Swedish House Mafia — pop artist from SE.

Formed in 2008, Swedish House Mafia consists of Steve Angello, Sebastian Ingrosso, and Axwell, known for their innovative approach to electronic music. The…

Influence: 78.77% Fanbase: 73.54% Trending: 81.39% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 42.03% • Very Strong

As of 2025-09-27

4,464,415

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-12-07 08:49:17 UTC

Genres

popdance poppopelectronicedmelectro housepop dancedanceprogressive electro houseelectronic

Biography

Formed in 2008, Swedish House Mafia consists of Steve Angello, Sebastian Ingrosso, and Axwell, known for their innovative approach to electronic music. The trio's fusion of house music with various influences led to legendary live performances in arenas and stadiums, including historic shows at Madison Square Garden in 2011 and Coachella in 2022. Their partnership with Ikea expanded their unique aesthetic to a wider audience.

Swedish House Mafia's track record includes multiple GRAMMY® nominations for hits like "Save the World" and "Don't You Worry Child." Recognized by Rolling Stone for redefining rave culture and hailed by NME as the rockstars of dance music, the trio made a comeback in 2018 with a surprise headlining performance at Ultra Music Festival. Their 2022 debut album "Paradise Again" on Republic Records, featuring collaborations such as "A Moth To A Flame" with The Weeknd, has achieved global chart success and over 800 million streams. Their return signals a new chapter in their career, hinting at more innovative music ahead.

Top Brand Affinities

Report Date: 2025-09-27

Swedish House Mafia resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, INDIA. With a heavily male (71%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (224,850 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Trancefamily, Tele2, Pioneer makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Swedish House Mafia score 1.46% — Moderate bucket.

Brand: TrancefamilyBrand: Tele2Brand: Pioneer

Followers:4,464,415

Engagements:65,156

Rate:1.5%

Posts:520

Avg Likes:60,989

Avg Comments:577

Avg Views:239,607

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,464,415 · Engagements 65,156 · Rate 1.5% Posts 520 · Views 239,607 · Avg Likes 60,989 · Avg Comments 577 · Avg Views 239,607	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 33% 35-44: 6% 13-17: 5%	Largest: 18-24 (54%); next: 25-34 (33%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED STATES (15%) BRAZIL (12%) INDIA (7%) MEXICO (6%) COLOMBIA (4%)	Top regions: UNITED STATES (15%), BRAZIL (12%), INDIA (7%)
Platform Engagement	Instagram: 38,681 avg likes/post · Tiktok: 224,850 avg views/post · Youtube: 14,757 avg views/post	Best reach: Tiktok 224,850 avg views; best engagement: Instagram 38,681 avg likes

Top Brand Affinities

Trancefamily

Score: 42.03

Tele2

Score: 37.56

Pioneer

Score: 35.12

Tomorrowland

Score: 34.48

Mixcloud

Score: 18.78

Ableton

Score: 12.84

Dom Pérignon

Score: 9.70

Grey Goose

Score: 7.39

Lollapalooza

Score: 6.27

SoundCloud

Score: 5.72

Coachella

Score: 4.51

Beats Electronics

Score: 4.35

Brand	Category	Score
Trancefamily		42.03
Tele2		37.56
Pioneer		35.12
Tomorrowland		34.48
Mixcloud		18.78
Ableton		12.84
Dom Pérignon		9.70
Grey Goose		7.39
Lollapalooza		6.27
SoundCloud		5.72
Coachella		4.51
Beats Electronics		4.35
Oculus		4.01
Movistar		3.98
Red Bull		3.47
Pull&Bear		3.21
Heineken		3.02
Spotify Music		3.00
Monster Beverage		2.95
TOM FORD		2.78
Dolce & Gabbana		2.72
Aston Martin		2.58
NHL		2.54
Bellagio		2.43
MTV		2.43
The North Face		2.38
Jack Daniels		2.31
Budweiser		2.25
Ray-Ban		2.25
Ferrari		2.12
GoPro		2.11
Armani		2.10
Oakley		2.10
McLaren		2.05
Ubisoft		2.01
Guinness		1.99
ASOS		1.98
Supreme		1.96
Petronas		1.95
Bugatti		1.91
HBO		1.90
Victoria's Secret		1.82
Sony		1.79
A Game of Tones		1.78
New Balance		1.78
Grand Theft Auto		1.78
NFL		1.75
FIFA		1.74
Vans		1.74
Aperol		1.73