SwaVay

SwaVay

Country: US | Gender: male

Influence: 51.01% Fanbase: 22.33% Trending: 65.35% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 32.56% • Very Strong

As of 2025-09-08

79,358

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:33:30 UTC

Genres

hip-hop & rapatl hip hophip-hop/rapunderground hip hopindie hip hophip hop

Biography

Hailing from Atlanta, rapper SwaVay has made a name for himself with his introspective lyrics and trap-influenced beats. Since his debut as a teenager, he has steadily built a catalog of independent releases, culminating in his breakthrough track "2 AM" in 2019. SwaVay has collaborated with notable figures such as Metro Boomin and James Blake, and signed with Def Jam through Giant Music, releasing his album Almetha's Son in 2022.

With roots in Atlanta, SwaVay, also known as Andre Jones, gained recognition with his early work like Poet Talk and the 2016 album Before Eye Die. His career took off after catching the attention of Metro Boomin, leading to the popular track "2 AM" and collaborations with other artists like Denzel Curry and Cordae. SwaVay's journey has seen shifts between independent labels and major partnerships, with a notable release being the autobiographical Almetha's Son in 2022, featuring production from James Blake and Jeff Gitelman.

SwaVay Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

SwaVay engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, SOUTH AFRICA, UNITED KINGDOM. The fan base skews heavily male (81%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (5,992 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Spinrilla, Live Nation, Pro Tools, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist SwaVay score 6.40%Very Strong bucket.
Brand: SpinrillaBrand: Live NationBrand: Pro Tools
Followers:79,358
Engagements:5,081
Rate:6.4%
Posts:79
Views:5,992
Avg Likes:5,057
Avg Comments:245
Avg Views:5,992

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 79,358 · Engagements 5,081 · Rate 6.4%
Posts 79 · Views 5,992 · Avg Likes 5,057 · Avg Comments 245 · Avg Views 5,992
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 54%
25-34: 33%
13-17: 8%
35-44: 4%
Largest: 18-24 (54%); next: 25-34 (33%)
Gender Split Female: 19%
Male: 81%
Non-binary/Other: 0%
Skews male (81%)
Top Countries UNITED STATES (59%)
SOUTH AFRICA (5%)
UNITED KINGDOM (5%)
FRANCE (4%)
BRAZIL (2%)
Top regions: UNITED STATES (59%), SOUTH AFRICA (5%), UNITED KINGDOM (5%)
Platform Engagement Instagram: 4,771 avg likes/post · Youtube: 5,992 avg views/post Best reach: Youtube 5,992 avg views; best engagement: Instagram 4,771 avg likes

Top Brand Affinities

Spinrilla
Score: 32.56
Live Nation
Score: 31.15
Pro Tools
Score: 22.57
New Era
Score: 21.99
SoundCloud
Score: 18.39
Palm Angels
Score: 17.56
Ableton
Score: 15.93
Beats Electronics
Score: 14.21
True Religion
Score: 13.84
Arc'teryx
Score: 13.26
Jean Paul Gaultier
Score: 13.12
Akai
Score: 12.81
Brand Category Score
Spinrilla 32.56
Live Nation 31.15
Pro Tools 22.57
New Era 21.99
SoundCloud 18.39
Palm Angels 17.56
Ableton 15.93
Beats Electronics 14.21
True Religion 13.84
Arc'teryx 13.26
Jean Paul Gaultier 13.12
Akai 12.81
Foot Locker 11.64
Amazon Music 11.45
Maison Margiela 11.40
Alexander Wang 10.82
Kodak 10.48
Blackmagic Design 10.21
Marni 10.07
Champion 10.04
Acne Studios 9.23
Andis 9.05
Stüssy 8.88
JACQUEMUS 8.31
Dr. Martens 8.26
Coach 8.00
Sneaker News 7.75
Stone Island 7.65
Spotify Music 7.09
Supreme 7.07
Hennessy 6.97
Alexander McQueen 6.86
Kappa 5.72
Pioneer 5.57
Barber Shop Connect 5.49
Maybach 5.43
Steve Madden 5.41
Philips 5.41
UGG 5.40
iHeartRadio Music Awards 5.32
Vivienne Westwood 5.17
Coachella 5.08
BaByliss 5.03
Loewe 5.00
Carhartt 4.91
Verizon 4.74
MTV 4.46
boohoo 4.38
BALMAIN 4.36
Moncler 4.33

Official Profiles

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Artist: SwaVay

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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