SwaVay
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
79,358
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:33:30 UTC
Genres
Biography
With roots in Atlanta, SwaVay, also known as Andre Jones, gained recognition with his early work like Poet Talk and the 2016 album Before Eye Die. His career took off after catching the attention of Metro Boomin, leading to the popular track "2 AM" and collaborations with other artists like Denzel Curry and Cordae. SwaVay's journey has seen shifts between independent labels and major partnerships, with a notable release being the autobiographical Almetha's Son in 2022, featuring production from James Blake and Jeff Gitelman.
SwaVay engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, SOUTH AFRICA, UNITED KINGDOM. The fan base skews heavily male (81%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (5,992 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Spinrilla, Live Nation, Pro Tools, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 79,358 · Engagements 5,081 · Rate 6.4% Posts 79 · Views 5,992 · Avg Likes 5,057 · Avg Comments 245 · Avg Views 5,992 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 33% 13-17: 8% 35-44: 4% |
Largest: 18-24 (54%); next: 25-34 (33%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
UNITED STATES (59%) SOUTH AFRICA (5%) UNITED KINGDOM (5%) FRANCE (4%) BRAZIL (2%) |
Top regions: UNITED STATES (59%), SOUTH AFRICA (5%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 4,771 avg likes/post · Youtube: 5,992 avg views/post | Best reach: Youtube 5,992 avg views; best engagement: Instagram 4,771 avg likes |
Top Brand Affinities
Spinrilla
Live Nation
Pro Tools
New Era
SoundCloud
Palm Angels
Ableton
Beats Electronics
True Religion
Arc'teryx
Jean Paul Gaultier
Akai
| Brand | Category | Score |
|---|---|---|
| Spinrilla | 32.56 | |
| Live Nation | 31.15 | |
| Pro Tools | 22.57 | |
| New Era | 21.99 | |
| SoundCloud | 18.39 | |
| Palm Angels | 17.56 | |
| Ableton | 15.93 | |
| Beats Electronics | 14.21 | |
| True Religion | 13.84 | |
| Arc'teryx | 13.26 | |
| Jean Paul Gaultier | 13.12 | |
| Akai | 12.81 | |
| Foot Locker | 11.64 | |
| Amazon Music | 11.45 | |
| Maison Margiela | 11.40 | |
| Alexander Wang | 10.82 | |
| Kodak | 10.48 | |
| Blackmagic Design | 10.21 | |
| Marni | 10.07 | |
| Champion | 10.04 | |
| Acne Studios | 9.23 | |
| Andis | 9.05 | |
| Stüssy | 8.88 | |
| JACQUEMUS | 8.31 | |
| Dr. Martens | 8.26 | |
| Coach | 8.00 | |
| Sneaker News | 7.75 | |
| Stone Island | 7.65 | |
| Spotify Music | 7.09 | |
| Supreme | 7.07 | |
| Hennessy | 6.97 | |
| Alexander McQueen | 6.86 | |
| Kappa | 5.72 | |
| Pioneer | 5.57 | |
| Barber Shop Connect | 5.49 | |
| Maybach | 5.43 | |
| Steve Madden | 5.41 | |
| Philips | 5.41 | |
| UGG | 5.40 | |
| iHeartRadio Music Awards | 5.32 | |
| Vivienne Westwood | 5.17 | |
| Coachella | 5.08 | |
| BaByliss | 5.03 | |
| Loewe | 5.00 | |
| Carhartt | 4.91 | |
| Verizon | 4.74 | |
| MTV | 4.46 | |
| boohoo | 4.38 | |
| BALMAIN | 4.36 | |
| Moncler | 4.33 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















