Swarmz

Swarmz — hip-hop & rap artist from GB.

South East London rapper Swarmz, born in Greenwich in 1997, fuses his African and Jamaican roots with British music influences to create a unique blend of…

Influence: 51.20% Fanbase: 27.16% Trending: 63.21% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MISSGUIDED • 25.04% • Very Strong

As of 2025-09-09

1,103,739

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:04:44 UTC

Genres

hip-hop & raphip-hop/rapuk hip hophip hop

Biography

South East London rapper Swarmz, born in Greenwich in 1997, fuses his African and Jamaican roots with British music influences to create a unique blend of Afro-bashment and Afro-swing. Drawing inspiration from his family's love for Jamaican music, Swarmz began rapping with friends during his school days, eventually adopting the professional moniker Swarmz after initially going by Swarmzy-B. His career took off with the release of the viral hit single "Lyca" in 2018, leading to a record deal with Virgin Records.

Top Brand Affinities

Report Date: 2025-09-09

Swarmz speaks to 18-24 & 25-34 audiences with measurable traction in UNITED KINGDOM, UNITED STATES, AUSTRALIA. Composition is heavily male (88%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (16,912 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near MISSGUIDED, Selfridges, boohoo, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Swarmz score 1.81% — Moderate bucket.

Brand: MISSGUIDEDBrand: SelfridgesBrand: boohoo

Followers:1,103,739

Engagements:20,009

Rate:1.8%

Posts:41

Avg Likes:19,911

Avg Comments:133

Avg Views:16,912

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,103,739 · Engagements 20,009 · Rate 1.8% Posts 41 · Views 16,912 · Avg Likes 19,911 · Avg Comments 133 · Avg Views 16,912	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 28% 13-17: 9% 35-44: 6%	Largest: 18-24 (55%); next: 25-34 (28%)
Gender Split	Female: 12% Male: 88% Non-binary/Other: 0%	Skews male (88%)
Top Countries	UNITED KINGDOM (37%) UNITED STATES (20%) AUSTRALIA (6%) CANADA (4%) NIGERIA (4%)	Top regions: UNITED KINGDOM (37%), UNITED STATES (20%), AUSTRALIA (6%)
Platform Engagement	Instagram: 19,336 avg likes/post · Youtube: 16,912 avg views/post	Best reach: Youtube 16,912 avg views; best engagement: Instagram 19,336 avg likes

Top Brand Affinities

MISSGUIDED

Score: 25.04

Selfridges

Score: 24.79

boohoo

Score: 23.42

Sky Sports

Score: 18.91

Palm Angels

Score: 16.23

ITV

Score: 16.08

Stone Island

Score: 15.19

True Religion

Score: 13.30

River Island

Score: 12.83

Dsquared

Score: 12.12

Ellesse

Score: 12.05

Mixcloud

Score: 11.94

Brand	Category	Score
MISSGUIDED		25.04
Selfridges		24.79
boohoo		23.42
Sky Sports		18.91
Palm Angels		16.23
ITV		16.08
Stone Island		15.19
True Religion		13.30
River Island		12.83
Dsquared		12.12
Ellesse		12.05
Mixcloud		11.94
Amazon Music		10.58
ASOS		10.21
Alexander McQueen		8.53
Moncler		8.50
Champion		8.12
New Era		7.98
Primark		7.46
Vauxhall		7.04
Harrods		6.41
Hugo Boss		6.35
Topshop		6.06
BALMAIN		6.00
shein		5.32
Emporio Armani		5.23
Myprotein		5.16
Superdry		5.13
FashionNova		4.66
SoundCloud		4.50
SheInside		4.39
Tesco		4.36
Balenciaga		4.25
Moschino		4.16
BBS		4.00
Beats Electronics		3.93
Fendi		3.90
Timberland		3.82
Christian Louboutin		3.76
Hennessy		3.55
Versace		3.38
Polo Ralph Lauren		3.37
Rolls-Royce		3.36
Barber Shop Connect		3.26
BBC		3.26
Urban Outfitters		3.24
The North Face		3.22
Aston Martin		3.10
Spotify Music		3.02
Gymshark		2.98