Suzan & Freek

Suzan & Freek — pop artist from NL.

Suzan & Freek hebben een prominente plek veroverd in de Nederlandse en Vlaamse muziekscene sinds hun doorbraakhit "Als Het Avond Is" in 2018. Met hits als…

Influence: 50.58% Fanbase: 39.38% Trending: 56.17% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Bloomon • 184.83% • Very Strong

As of 2025-09-11

1,736,803

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 11:07:13 UTC

Genres

poppopdutch popmainstream poprockdutch rock

Biography

Suzan & Freek hebben een prominente plek veroverd in de Nederlandse en Vlaamse muziekscene sinds hun doorbraakhit "Als Het Avond Is" in 2018. Met hits als "Goud" en "De Overkant ft. Snelle" van hun album "Dromen In Kleur" (2021) hebben ze twee Edison Popprijzen gewonnen. In 2023 brachten ze hun derde album "Iemand Van Vroeger" uit, dat met nummers als "Honderd Keer" en "Vas-y ft. Claude" meteen de albumlijsten in Nederland en België aanvoerde.

Met hun herkenbare harmonieën en energieke optredens hebben Suzan & Freek een loyale fanbase opgebouwd. In 2025 zullen ze maar liefst 6 keer optreden in de Ziggo Dome in Amsterdam en voor de tweede keer een eigen show geven in het Sportpaleis in Antwerpen op 7 juni.

Top Brand Affinities

Report Date: 2025-09-11

Suzan & Freek builds repeat engagement among 18-24 & 25-34 audiences throughout NETHERLANDS, BELGIUM, SPAIN. With a heavily female (55%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (2,000,000 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Bloomon, Efteling, Action point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Suzan & Freek score 28.77% — Very Strong bucket.

Brand: BloomonBrand: EftelingBrand: Action

Followers:1,736,803

Engagements:499,633

Rate:28.8%

Posts:2,017

Avg Likes:479,977

Avg Comments:5,525

Avg Views:2,149,462

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,736,803 · Engagements 499,633 · Rate 28.8% Posts 2,017 · Views 2,149,462 · Avg Likes 479,977 · Avg Comments 5,525 · Avg Views 2,149,462	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 28% 35-44: 13% 45-64: 10%	Largest: 18-24 (41%); next: 25-34 (28%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	NETHERLANDS (63%) BELGIUM (17%) SPAIN (2%) GERMANY (2%) INDONESIA (2%)	Top regions: NETHERLANDS (63%), BELGIUM (17%), SPAIN (2%)
Platform Engagement	Instagram: 288,433 avg likes/post · Tiktok: 2,000,000 avg views/post · Youtube: 149,462 avg views/post	Best reach: Tiktok 2,000,000 avg views; best engagement: Instagram 288,433 avg likes

Top Brand Affinities

Bloomon

Score: 184.83

Efteling

Score: 144.45

Action

Score: 142.18

Kruidvat

Score: 127.96

Albert Heijn

Score: 107.88

Delhaize

Score: 84.83

Zeeman

Score: 70.71

Hema

Score: 69.76

Hunkemoller

Score: 42.89

Amstel

Score: 38.64

Media Markt

Score: 31.43

KLM

Score: 30.72

Brand	Category	Score
Bloomon		184.83
Efteling		144.45
Action		142.18
Kruidvat		127.96
Albert Heijn		107.88
Delhaize		84.83
Zeeman		70.71
Hema		69.76
Hunkemoller		42.89
Amstel		38.64
Media Markt		31.43
KLM		30.72
PowerFood		25.89
MOCO Museum		21.46
Rituals		18.42
TUI Group		13.50
Nakd		13.13
Alpro		12.73
H&M Home		11.84
Zalando		11.13
TUI		10.70
Philips		8.46
Newdress		8.39
Tomorrowland		7.46
Citroen		7.36
Superdry		6.73
Lidl		6.01
Nespresso		5.57
Dr. Martens		4.38
Primark		4.20
Heineken		3.50
Emporium		3.24
Polaroid		3.19
IKEA		2.96
Polo Ralph Lauren		2.92
H&M		2.92
Stradivarius		2.85
Fiat		2.84
Pull&Bear		2.64
Peugeot		2.55
Babybump		2.48
Aperol		2.44
Martini		2.43
Geocaching		2.42
LEGOLAND		2.37
ASICS		2.36
Calvin Klein		2.35
ASOS		2.34
New Balance		2.22
Bershka		2.10