Sutton Foster
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-12
774,381
Social Media Followers
As of 2025-09-12
00:00:00
Hours Airplay
2025-12-07 10:03:06 UTC
Genres
Biography
After gaining early success in Grease and The Scarlet Pimpernel, Foster's breakout role in Thoroughly Modern Millie earned her a Tony Award for Best Actress in a Musical. She continued to receive critical acclaim for her performances in shows like Little Women and Shrek: The Musical, while also releasing solo albums and venturing into television with appearances on Flight of the Conchords and Law & Order: SVU. Foster's diverse career includes starring in Violet on Broadway and landing lead roles in films like The Angriest Man in Brooklyn and Gravy, all while juggling her multi-season run on Younger and releasing albums like Take Me to the World.
Sutton Foster maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, NIGERIA, CANADA. The audience leans heavily female (68%), so brand cues around style and status perform well. The clearest reach is on Youtube with 11,442 avg views per post; Instagram functions as the community touchpoint. Affinity with HBO Max, Warby Parker, SoulCycle makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 774,381 · Engagements 6,432 · Rate 0.8% Posts 2,165 · Views 14,352 · Avg Likes 6,418 · Avg Comments 11 · Avg Views 14,352 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 28% 35-44: 13% 45-64: 10% |
Largest: 18-24 (41%); next: 25-34 (28%) |
| Gender Split |
Female: 68% Male: 32% Non-binary/Other: 0% |
Skews female (68%) |
| Top Countries |
UNITED STATES (66%) NIGERIA (6%) CANADA (5%) UNITED KINGDOM (5%) BRAZIL (5%) |
Top regions: UNITED STATES (66%), NIGERIA (6%), CANADA (5%) |
| Platform Engagement | Instagram: 6,213 avg likes/post · Tiktok: 2,910 avg views/post · Youtube: 11,442 avg views/post | Best reach: Youtube 11,442 avg views; best engagement: Instagram 6,213 avg likes |
Top Brand Affinities
HBO Max
Warby Parker
SoulCycle
Dancing with the Stars
FabFitFun
Schwartz's
Barbie
Free People
J.Crew
Delta
Macy's
Influenster
| Brand | Category | Score |
|---|---|---|
| HBO Max | 20.21 | |
| Warby Parker | 19.95 | |
| SoulCycle | 17.10 | |
| Dancing with the Stars | 16.69 | |
| FabFitFun | 15.91 | |
| Schwartz's | 11.51 | |
| Barbie | 11.17 | |
| Free People | 9.27 | |
| J.Crew | 8.93 | |
| Delta | 8.44 | |
| Macy's | 7.91 | |
| Influenster | 7.73 | |
| Target | 7.28 | |
| Kate Spade | 7.02 | |
| Anthropologie | 6.68 | |
| Margaritaville | 6.53 | |
| Publix | 6.38 | |
| Kroger | 6.20 | |
| MATTEL | 6.12 | |
| NORDSTROM | 5.88 | |
| Steve Madden | 5.77 | |
| Kmart | 5.68 | |
| OLD NAVY | 5.58 | |
| Summit Entertainment | 5.58 | |
| NBC | 5.09 | |
| Pfizer | 5.03 | |
| Showtime | 4.81 | |
| Lululemon Athletica | 4.80 | |
| HomeGoods | 4.79 | |
| Holden | 4.67 | |
| Paramount Pictures | 4.53 | |
| Gillette | 4.28 | |
| Dunkin' Donuts | 4.23 | |
| Busch | 4.21 | |
| Coach | 4.20 | |
| CNN | 4.02 | |
| American Eagle | 4.00 | |
| Urban Outfitters | 3.94 | |
| Taco Bell | 3.91 | |
| Pixar | 3.85 | |
| Coors | 3.73 | |
| Sunnies Studios | 3.71 | |
| Verizon | 3.61 | |
| Heinz | 3.58 | |
| Bethesda Softworks | 3.53 | |
| Universal | 3.50 | |
| Oculus | 3.45 | |
| ABC | 3.42 | |
| Emporium | 3.36 | |
| The Olympic Games | 3.35 |
Official Profiles
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LoginArtist: Sutton Foster
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















