SUSTO

SUSTO

Country: US

Influence: 53.06% Fanbase: 29.43% Trending: 64.88% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 25.62% • Very Strong

As of 2025-09-09

40,268

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:55:28 UTC

Genres

rockroots rockrockalternativealternativeindie rockamericannew americanadeep new americanasouth carolina indiebluesstomp and hollerfolk & traditionalindie folk

Biography

Justin Osborne and his group of friends have been making music together since 2013.

SUSTO Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

SUSTO performs best with fans in the 25-34 range, concentrated in UNITED STATES, CANADA, AUSTRALIA. Audience composition is heavily male (70%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 5,012 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Live Nation, Ampeg, MOOG, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, SUSTO is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist SUSTO score 1.44%Moderate bucket.
Brand: Live NationBrand: AmpegBrand: MOOG
Followers:40,268
Engagements:580
Rate:1.4%
Posts:2,013
Views:6,416
Avg Likes:561
Avg Comments:22
Avg Views:6,416

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 40,268 · Engagements 580 · Rate 1.4%
Posts 2,013 · Views 6,416 · Avg Likes 561 · Avg Comments 22 · Avg Views 6,416
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 39%
18-24: 29%
35-44: 18%
45-64: 11%
Largest: 25-34 (39%); next: 18-24 (29%)
Gender Split Female: 30%
Male: 70%
Non-binary/Other: 0%
Skews male (70%)
Top Countries UNITED STATES (74%)
CANADA (4%)
AUSTRALIA (3%)
MEXICO (1%)
NORWAY (1%)
Top regions: UNITED STATES (74%), CANADA (4%), AUSTRALIA (3%)
Platform Engagement Instagram: 370 avg likes/post · Tiktok: 1,404 avg views/post · Youtube: 5,012 avg views/post Best reach: Youtube 5,012 avg views; best engagement: Instagram 370 avg likes

Top Brand Affinities

Live Nation
Score: 25.62
Ampeg
Score: 24.12
MOOG
Score: 21.73
Miller Lite
Score: 20.33
bonappetitmag
Score: 13.56
Amazon Music
Score: 12.36
Verizon
Score: 11.94
Barstool Sports
Score: 11.07
Kroger
Score: 10.75
Coors
Score: 10.43
Publix
Score: 10.19
Sennheiser
Score: 9.18
Brand Category Score
Live Nation 25.62
Ampeg 24.12
MOOG 21.73
Miller Lite 20.33
bonappetitmag 13.56
Amazon Music 12.36
Verizon 11.94
Barstool Sports 11.07
Kroger 10.75
Coors 10.43
Publix 10.19
Sennheiser 9.18
Pro Tools 9.08
Free People 8.16
Delta 7.58
Margaritaville 7.30
Spotify Music 7.22
Kickstarter 6.89
Anthropologie 6.69
Philips 6.63
Busch 6.52
Chick-fil-A 6.31
Bud Light 5.87
Taco Bell 5.82
Pilsner Urquell 5.75
Jameson 5.08
Showtime 4.91
Holden 4.90
Budweiser 4.62
Pacific Northwest Wonderland 4.58
iHeartRadio Music Awards 4.35
Airbnb 4.33
Lollapalooza 4.19
Paramount Pictures 4.17
Carhartt 4.17
ESPN 4.14
Nickelodeon 4.08
NBC 4.08
FedEx 4.06
Gatorade 3.99
Cadillac 3.88
Bethesda Softworks 3.77
Urban Outfitters 3.76
Gillette 3.72
Emporium 3.56
Polaroid 3.50
Guinness 3.36
Target 3.34
Volvo 3.24
Comedy Central 3.22

Official Profiles

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Artist: SUSTO

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired SUSTO today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-08 03:00 UTC Oliver Hazard, SUSTO Terminal West Atlanta, United States

Trending Artist