Susannah Joffe
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
192,818
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:15:30 UTC
Genres
Biography
Susannah Joffe is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, FRANCE. The audience is heavily female (71%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (3,794 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Live Nation, IndieGoGo, Houston Livestock Show and Rodeo points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 192,818 · Engagements 2,956 · Rate 1.5% Posts 3,603 · Views 6,525 · Avg Likes 2,902 · Avg Comments 55 · Avg Views 6,525 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 24% 13-17: 10% 35-44: 3% |
Largest: 18-24 (60%); next: 25-34 (24%) |
| Gender Split |
Female: 71% Male: 29% Non-binary/Other: 0% |
Skews female (71%) |
| Top Countries |
UNITED STATES (59%) UNITED KINGDOM (7%) FRANCE (5%) BRAZIL (3%) CANADA (3%) |
Top regions: UNITED STATES (59%), UNITED KINGDOM (7%), FRANCE (5%) |
| Platform Engagement | Instagram: 2,384 avg likes/post · Tiktok: 3,794 avg views/post · Youtube: 2,731 avg views/post | Best reach: Tiktok 3,794 avg views; best engagement: Instagram 2,384 avg likes |
Top Brand Affinities
Live Nation
IndieGoGo
Houston Livestock Show and Rodeo
Depop
Glossier
Monster High
Free People
Brandy Melville
Ableton
Lollapalooza
Coachella
Urban Outfitters
| Brand | Category | Score |
|---|---|---|
| Live Nation | 31.42 | |
| IndieGoGo | 25.40 | |
| Houston Livestock Show and Rodeo | 24.05 | |
| Depop | 16.68 | |
| Glossier | 16.00 | |
| Monster High | 10.22 | |
| Free People | 9.77 | |
| Brandy Melville | 9.73 | |
| Ableton | 9.24 | |
| Lollapalooza | 9.08 | |
| Coachella | 8.96 | |
| Urban Outfitters | 8.25 | |
| Amazon Music | 8.16 | |
| Hot Topic | 7.73 | |
| Verizon | 7.51 | |
| Spotify Music | 7.15 | |
| Kodak | 6.71 | |
| Margaritaville | 6.68 | |
| Paramount Pictures | 6.68 | |
| Barbie | 6.64 | |
| SpeedPaint | 5.97 | |
| SoundCloud | 4.75 | |
| iHeartRadio Music Awards | 4.72 | |
| Kickstarter | 4.66 | |
| Polaroid | 4.30 | |
| Gatorade | 3.98 | |
| Chrysler | 3.73 | |
| Dr. Martens | 3.70 | |
| Lululemon Athletica | 3.48 | |
| Showtime | 3.46 | |
| Cadillac | 3.22 | |
| Prismacolor | 3.19 | |
| Fujifilm | 2.83 | |
| Tinder | 2.74 | |
| Target | 2.65 | |
| Chipotle Mexican Grill | 2.63 | |
| Busch | 2.43 | |
| MTV | 2.41 | |
| Prada | 2.39 | |
| CBS Television Studios | 2.35 | |
| Fenty beauty | 2.29 | |
| Walmart | 2.27 | |
| Nickelodeon | 2.26 | |
| The Olympic Games | 2.19 | |
| Airbnb | 2.11 | |
| GAP | 2.11 | |
| Aperol | 2.07 | |
| Vogue | 2.03 | |
| Sprite | 2.02 | |
| NYX Cosmetics | 1.96 |
Official Profiles
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LoginArtist: Susannah Joffe
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
