Susana Baca
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
97,833
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:30:51 UTC
Genres
Biography
Growing up in a neighborhood with a rich history of African heritage, Baca's interest in music blossomed during her student years, leading her to form a groundbreaking experimental group that blended poetry and song. Mentored by the esteemed composer Chabuca Granda, Baca's journey as a musician faced setbacks, including a failed record deal that prompted her to delve into researching and preserving Afro-Peruvian traditions. Alongside her husband, she established the Instituto Negrocontinuo in Lima, dedicated to safeguarding Afro-Peruvian culture. With a commitment to her roots and a unique ability to convey the struggles and resilience of her people through music, Baca continues to captivate audiences with her soul-stirring performances and unwavering dedication to her cultural heritage.
Susana Baca resonates with 25-34 & 18-24 audiences and sustains presence in PERU, ARGENTINA, UNITED STATES. The demographic is heavily female (63%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 1,157 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with LATAM, Falabella, Akg maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 97,833 · Engagements 1,157 · Rate 1.2% Posts 327 · Views 0 · Avg Likes 1,157 · Avg Comments 37 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 23% 35-44: 22% 45-64: 8% |
Largest: 25-34 (45%); next: 18-24 (23%) |
| Gender Split |
Female: 63% Male: 37% Non-binary/Other: 0% |
Skews female (63%) |
| Top Countries |
PERU (60%) ARGENTINA (8%) UNITED STATES (7%) CHILE (4%) BRAZIL (4%) |
Top regions: PERU (60%), ARGENTINA (8%), UNITED STATES (7%) |
| Platform Engagement | Instagram: 1,157 avg likes/post | best engagement: Instagram 1,157 avg likes |
Top Brand Affinities
LATAM
Falabella
Akg
Movistar
Cafecito
Scotiabank
Pro Tools
Ableton
Amazon Music
Suavecito
Daewoo
Spotify Music
| Brand | Category | Score |
|---|---|---|
| LATAM | 22.05 | |
| Falabella | 20.12 | |
| Akg | 15.73 | |
| Movistar | 13.21 | |
| Cafecito | 11.99 | |
| Scotiabank | 11.70 | |
| Pro Tools | 10.92 | |
| Ableton | 7.79 | |
| Amazon Music | 7.69 | |
| Suavecito | 6.62 | |
| Daewoo | 6.22 | |
| Spotify Music | 5.79 | |
| VidaSana | 4.67 | |
| Lollapalooza | 3.68 | |
| Pfizer | 3.47 | |
| musical.ly | 2.95 | |
| Faber-Castell | 2.78 | |
| Adobe | 2.01 | |
| Kodak | 1.99 | |
| Jaguar | 1.73 | |
| Pizza Lover | 1.72 | |
| SoundCloud | 1.66 | |
| Travelgram | 1.64 | |
| Beats Electronics | 1.63 | |
| Amazon | 1.37 | |
| National Geographic | 1.36 | |
| Warner Bros | 1.34 | |
| Guess | 1.31 | |
| Star Wars | 1.31 | |
| Canon | 1.24 | |
| Pandora | 1.23 | |
| GoPro | 1.21 | |
| Netflix | 1.21 | |
| Huawei | 1.19 | |
| HBO | 1.17 | |
| Ferrero | 1.16 | |
| Paypal | 1.15 | |
| Polaroid | 1.11 | |
| Pixar | 1.10 | |
| Nikon | 1.10 | |
| Coca-Cola | 1.03 | |
| Vogue | 1.02 | |
| Sony | 1.01 | |
| Yamaha | 1.00 | |
| Lego | 0.99 | |
| Airbnb | 0.95 | |
| DC Entertainment | 0.94 | |
| FIFA | 0.93 | |
| Puma | 0.90 | |
| OREO | 0.88 |
Official Profiles
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LoginArtist: Susana Baca
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















