Susana Baca

Susana Baca

Country: PE | Gender: female

Influence: 50.63% Fanbase: 24.39% Trending: 63.75% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

LATAM • 22.05% • Very Strong

As of 2025-09-08

97,833

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:30:51 UTC

Genres

othersworldwidelatinmusica afroperuanamusica criollaother latin musicfolk & traditionalfolklore peruano

Biography

Susana Baca, a prominent figure in Afro-Peruvian music, gained international recognition in 1995 with her rendition of "Maria Lando" on David Byrne's The Soul of Black Peru compilation. Since then, she has released several albums and toured the United States multiple times, showcasing her captivating voice and talent for reinterpreting traditional Afro-Peruvian melodies, evoking a profound sense of melancholy and cultural heritage. Born in Chorrillos, Lima, Baca's musical roots run deep, influenced by her family's passion for music and her early exposure to Cuban artists like Pérez Prado and Beny Moré.

Growing up in a neighborhood with a rich history of African heritage, Baca's interest in music blossomed during her student years, leading her to form a groundbreaking experimental group that blended poetry and song. Mentored by the esteemed composer Chabuca Granda, Baca's journey as a musician faced setbacks, including a failed record deal that prompted her to delve into researching and preserving Afro-Peruvian traditions. Alongside her husband, she established the Instituto Negrocontinuo in Lima, dedicated to safeguarding Afro-Peruvian culture. With a commitment to her roots and a unique ability to convey the struggles and resilience of her people through music, Baca continues to captivate audiences with her soul-stirring performances and unwavering dedication to her cultural heritage.

Susana Baca Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Susana Baca resonates with 25-34 & 18-24 audiences and sustains presence in PERU, ARGENTINA, UNITED STATES. The demographic is heavily female (63%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 1,157 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with LATAM, Falabella, Akg maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Susana Baca score 1.18%Moderate bucket.
Brand: LATAMBrand: FalabellaBrand: Akg
Followers:97,833
Engagements:1,157
Rate:1.2%
Posts:327
Views:0
Avg Likes:1,157
Avg Comments:37
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 97,833 · Engagements 1,157 · Rate 1.2%
Posts 327 · Views 0 · Avg Likes 1,157 · Avg Comments 37 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 45%
18-24: 23%
35-44: 22%
45-64: 8%
Largest: 25-34 (45%); next: 18-24 (23%)
Gender Split Female: 63%
Male: 37%
Non-binary/Other: 0%
Skews female (63%)
Top Countries PERU (60%)
ARGENTINA (8%)
UNITED STATES (7%)
CHILE (4%)
BRAZIL (4%)
Top regions: PERU (60%), ARGENTINA (8%), UNITED STATES (7%)
Platform Engagement Instagram: 1,157 avg likes/post best engagement: Instagram 1,157 avg likes

Top Brand Affinities

LATAM
Score: 22.05
Falabella
Score: 20.12
Akg
Score: 15.73
Movistar
Score: 13.21
Cafecito
Score: 11.99
Scotiabank
Score: 11.70
Pro Tools
Score: 10.92
Ableton
Score: 7.79
Amazon Music
Score: 7.69
Suavecito
Score: 6.62
Daewoo
Score: 6.22
Spotify Music
Score: 5.79
Brand Category Score
LATAM 22.05
Falabella 20.12
Akg 15.73
Movistar 13.21
Cafecito 11.99
Scotiabank 11.70
Pro Tools 10.92
Ableton 7.79
Amazon Music 7.69
Suavecito 6.62
Daewoo 6.22
Spotify Music 5.79
VidaSana 4.67
Lollapalooza 3.68
Pfizer 3.47
musical.ly 2.95
Faber-Castell 2.78
Adobe 2.01
Kodak 1.99
Jaguar 1.73
Pizza Lover 1.72
SoundCloud 1.66
Travelgram 1.64
Beats Electronics 1.63
Amazon 1.37
National Geographic 1.36
Warner Bros 1.34
Guess 1.31
Star Wars 1.31
Canon 1.24
Pandora 1.23
GoPro 1.21
Netflix 1.21
Huawei 1.19
HBO 1.17
Ferrero 1.16
Paypal 1.15
Polaroid 1.11
Pixar 1.10
Nikon 1.10
Coca-Cola 1.03
Vogue 1.02
Sony 1.01
Yamaha 1.00
Lego 0.99
Airbnb 0.95
DC Entertainment 0.94
FIFA 0.93
Puma 0.90
OREO 0.88

Official Profiles

Login to view Contact

Login

Artist: Susana Baca

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Susana Baca today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
No upcoming concerts found.

Trending Artist